18 Awesome Infographic Ideas to Inspire You Plus Templates

Infographics are one of the most popular and visually engaging ways to share bite-sized information with your audience.

Whether you want to share statistics, technical data, instructions, or processes, an infographic can be adapted to communicate all kinds of ideas and stories in a fun and easy way. 

Not sure where to start? We’ve compiled a list of infographic ideas below to inspire your next design.  

Want to jump right into creating infographics?

1. Highlight behind the scenes
2. Step-by-step guides
3. Showcase offers
4. Tips and tricks
5. Compare two or more ideas or concepts
6. Pitch and promote
7. Visualize articles
8. Re-purpose viral content
9. Tell your story
10. Promote thought leadership
11. Highlight interesting data
12. Bust a myth
13. Be inspirational
14. Look at history
15. Look at the future
16. Dive into research
17. Help your audience succeed
18. Take advantage of festive seasons

Contrary to what you might think, you don’t have to be a professional designer to make your own infographic. Watch the video below on how you can make an infographic in 30 minutes. Or you can can read the text equivalent — How to Make an Infographic in 30 Minutes.

Let’s get started!

People are naturally curious about how things work, how they’re made, or what makes them interesting. 

Behind-the-scenes infographics allow you to tap into this natural curiosity by showing your audience how your product and service are made, the history of your organization, or what your brand stands for—a staple of an effective brand kit. The organizational structure infographic below is a good example.

• Your company culture
• An employee feature
• A case study

Step-by-step infographics allow you to visually break down processes, products, and services with specific instructions into multiple steps.

Presenting this information as an infographic beats having boring bullet points. Be sure to use graphics, arrows, and images to provide context to each of your steps. 

• How users can get the most out of your product
• DIY ideas (for arts and crafts businesses)
• Guides on concepts like internal marketing, blockchain, and all-hands meeting

Use infographics to show off your offering in a cool way. This is great if your brand is in a particularly competitive market and needs creative marketing collateral that grabs people’s attention.

For example, you can use the infographic below to highlight what makes your coffee shop unique and different from your competitors.

• Introductions to new offerings
• Little known facts about your brand or offering
• Features and benefits of your product or service

Infographics are a fantastic medium for communicating best practices and all sorts of tips, tricks, and secrets on a wide variety of subjects.

• How to safely use your products
• How to study better
• Increasing efficiency

Why use a chart to compare and contrast information when an infographic lets you do it in a more visual way? 

This format is particularly useful as an infographic poster because it’s easy to compare and contrast two sets of information side-by-side.

If you have a new iteration of a product or service, use an infographic to compare the old and new versions. Make sure to highlight improvements and new benefits.

Generate interest in your product or service and show why it’s a better option than your competitors with a business pitch. You can use the business idea infographic template below for a start.

Have an upcoming event? Use an infographic to show why people should go, what participants can expect, and what they’ll get out of it. 

A picture is worth a 1000 words.

It’s a cliché, but it’s a cliché for a reason. Visuals can help your readers better understand what you’re talking about and learn faster.

Not all your infographics need to explain how something works. You can go for something lighter and give a collection of life hacks, like in the example below.

Take one of your blog articles and highlight its most important information in your infographic. This can be unique data, interesting facts, statistics.

If you have viral content on your blog or social media channels, consider content repurposing. Transform it into an infographic to tell a visual story.

For example, if your Facebook post about an interesting fact generated a ton of clicks and views, you can expand on this information in your infographic. Or if you’re a wellness company that posted a popular bit of health trivia, turn it into an infographic!

Rather than bore readers with a written history of your brand, why not take the most important dates and events and share a visual story of your business through a timeline infographic?

Use a timeline to tell your organization’s history, similar to the example above. You can also use this chronological format to talk about the process of how your products were developed. 

One way to use infographics is to share your own take on industry practices and developments. For example, a marketing expert can share her thoughts on a concept like the SWOT analysis.

Aside from sharing your ideas, you can use an infographic to highlight your company’s participation in events, your personal speaking engagements, and awards and recognition received. 

One of the most common ways people use infographics is to take interesting facts, dates,  or statistics, and combine these with a bit of text to explain what they mean.

Use this approach to highlight survey results and emphasize facts in your industry.

Busting myths with hard facts is always fun, more so when it’s done in a visually engaging way. And every time someone shares your infographic, it makes your business look good and establishes you as a thought leader. 

Look up some of the most common misconceptions in your industry (e.g. dentists can share oral hygiene myths) and refute each one with facts. Be sure to cite your sources so readers will know your infographic can be trusted. 

The visual nature of infographics makes it easier to communicate information and strike an emotional chord with your audience. 

Talk about anything that’s inspiring to you and your audience, whether it’s a feel good quote, scripture, excerpts from books.

Let’s face it, talking about history can get old pretty fast. Rather than bore readers with a wall of text, take a trip to the past by highlighting the most important dates  and explaining the significance of each one. 

Draw from major events in your industry to get an idea of potential topics whose historical background you can talk about. For example, restaurants can share the origins of certain dishes, fashion brands can talk about the lives of designers—the possibilities are endless. 

Many people are naturally anxious to know about what’s going to happen in the future, which is where you and your infographic come in. 

Trend lists are a great way to grab people’s attention. Consider designing a visual that doesn’t just predict trends, but also breaks down its implications for your audience. 

If you need inspiration, check out our guide on graphic design trends to see what we think the future of information design looks like.

The infographic template on key hiring trends below is a stellar example!

One of the best ways to show off your industry expertise is by conducting your own research and publishing your findings in a case study. 

Don’t have research of your own? Don’t worry, you can always aggregate interesting facts and figures that are relevant to your business and industry. Showcase these in a beautiful infographic and be sure to cite your sources. We’ve got a template for you below!

Use infographics to share actionable insights your audience finds valuable, just like the infographic on how to start their own podcast below.

The key is to find topics that align with your audience’s interests, pain points, challenges, and needs. Find out how your business can help them, and use this as the basis of your content ideas. 

Like posters, flyers, and postcards, you can use infographics to celebrate holidays and festive occasions, whether it’s Christmas, Thanksgiving, or Halloween. 

Give customers a look at what you have going on during the holidays, whether it’s an event like a charity drive, a special promotion, or you business hours. 

Now that you know what kind of ideas and topics you can play around with and how they could potentially look like in visual form, go ahead and create something informative and beautiful. The trick is to put yourself in your audience’s shoes and choose the most suitable type of infographic.

Once you can identify your subject and angle, it’s easier to start designing your infographic with confidence!

If you want more inspiration for different types of infographics, head over to this list of curated infographic examples that have been published and shared.

Editor’s note: This blog post was originally published on July 25, 2019 and updated on January 21, 2022 for relevance, new templates, and comprehensiveness.