How to Make Infographic Posters (Templates and Ideas Included)

You’ve probably seen those infographic posters in your social media feeds and company newsletters.

Chances are you’ve also seen infographics with beautiful designs printed as high-quality posters in the workplace, classroom, and even libraries.

You wonder – how exactly do you make this type of posters?

This guide on how to make infographic posters that pop is for you.

First, we’ll share our hot-off-the-press infographic poster templates and examples that you can customize right away.

Next, we’ll walk you through the steps of putting your infographic poster ideas into action without making one from scratch.

Table of contents

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What is an infographic poster anyway?

An infographic poster is a type of poster that presents data or information through engaging visual elements like icons, graphs, charts, and stylish fonts.

The goal of infographic posters is to make information more interesting and to present complex data in a clear, straightforward way.

In some cases, an infographic poster will help the audience see information or data in a new way or from a different perspective.

Think of infographic posters as a cross between an infographic and a traditional poster.

The great thing about infographic posters is they’re versatile. Like infographics, you can share them anywhere online – your website, social media, emails. Meanwhile, you can also download, print, and proudly display them as you would a traditional poster.

12 infographic poster ideas and templates that you can edit and download

Let’s get the ball rolling with our curated collection of infographic poster ideas, examples, and templates.

1. Raise awareness about a specific issue

This infographic poster about the benefits of going meatless on Mondays is an excellent example of taking the visual route in creating persuasive informational content.

an infographic poster template about meatless mondays

2. Introduce a complex concept in a scannable and digestible way

The visual nature of infographic posters helps overcome the challenge of explaining a new complex idea or process.

A stellar example of this idea is the infographic poster on curriculum design tips for teachers below. Would you rather read through a lengthy document explaining curriculum design or look at its infographic poster counterpart?

an infographic poster template about curriculum design tips for teachers

3. Drum up buzz for an upcoming event or activity

Are you organizing an event? Or hosting a holiday activity?

Use infographic posters to pique your attendees’ interest and build anticipation, just like the example below.

infographic poster template about Chinese new year activities

4. Inspire your audience

There’s more to infographic posters than being informative.

You can also use them to inspire your audience, whether it’s rethinking their existing lifestyles or emulating successful inventors, just like in the infographic poster below.

an infographic poster example that is inspirational

5. Explain the steps of a process or workflow

A well-designed infographic poster is your ally if you want to clearly explain how a process works. You’re also doing your audience a favor because visuals help them retain more information from your explanation.

In addition, infographic posters can save you precious time and energy if you have to explain a process repeatedly.

For example, HR teams are often tasked to explain the onboarding process to new employees. Instead of scheduling an hour-long onboarding discussion for every new hire, new employees can scan the infographic on their own and ask questions during a 30-minute meeting.

an infographic poster template about the onboarding process

6. Highlight differences or similarities

Contrast or compare places, ideas, or objects with infographics in timeline formats.

As an example, the infographic below visually shows the differences between working as a full-time employee and being a freelancer. Aside from highlighting the differences, you can also see some data visualization (in the form of charts) in the infographic.

infographic poster example highlighting comparison between two things

7. Advertise a product, service, or event

Using traditional posters to advertise a product or service has been around for centuries.

Infographic posters are no exception, especially when placed in strategic locations or where your target audience frequently hangs out. Bus stops, tube stations, and cashier areas are some examples of effective infographic poster spots.

infographic poster example advertising a product, service, or event

8. Showcase survey results

Whether you’re presenting an annual report to stakeholders or sharing your employee satisfaction survey findings with the entire organization, you can’t go wrong with infographic posters. You can even use them as a primer or as handouts during your presentation.

infographic poster example showing survey results

9. Share tips and best practices

Another way to use infographic posters is to visualize best practices and tips. The example below promotes healthy eating by sharing healthy ingredient swaps.

infographic poster example sharing tips and best practices

10. Show hierarchy

Infographic posters also effectively show how information is organized into various levels and how those levels are interconnected.

For example, you can make an infographic poster showing how teams are structured in your organization.

infographic poster example showing hierarchy

11. Visualize a checklist

A checklist is one of the most effective tools to stay focused, get things done, and stay organized (and calm!) amid chaos.

You can stay clutter-free (mentally and physically) by transforming your checklist into an infographic poster for easy reference.

an example of an infographic poster checklist

12. Make an argument

Finally, making and building an argument isn’t not just limited to essay writing or public speaking. Infographic posters are also an ideal platform when you need to build your case. The example below makes a case for the importance of sleep.

infographic poster example of making an argument

Now that you’re already brimming with infographic poster ideas from the examples and templates we’ve listed above, your next step is to get started!

How to create your infographic poster in 5 steps

Here are the steps on how to make your infographic poster even if you don’t have design experience:

  • Step 1: Drill down on your goal.
  • Step 2: Assess your audience.
  • Step 3: Do your research and gather relevant data.
  • Step 4: Plan for your content and structure.
  • Step 5: Choose a custom poster template and get creative.

The video tutorial below shows you how to make an infographic poster with Piktochart in 30 minutes.

Step 1: Drill down on your goal.

The first step in creating impactful informational posters is to answer this question – what is it that you want to communicate?

Would you like to share a new company policy? Or are you presenting your team’s research findings?

A clear goal is necessary to set your infographic poster on the right course. As you’ll learn later, it will also help you pick the right infographic template.

Step 2: Assess your audience.

Audience assessment and analysis is identifying your target audience and getting to know them in terms of how well they already know your poster’s topic or subject.

The most common types of audiences to think about when creating infographic posters are:

  • Non-specialists or novices: They are unaware of the idea or message you want to convey. Your infographic poster is their first exposure to your topic.

Example: An infographic poster explaining the basics of inbound marketing

  • Generalists: These people are already aware of your subject but are more interested in an overview of the topic from your poster.

Example: An infographic poster explaining different inbound marketing examples

  • Managerial – They expect to learn actionable tips that they can implement from your poster.

Example: An infographic poster explaining how to put together your own inbound marketing strategy

  • Expert – They want to understand the intricacies of your topic.

Example: An infographic poster showcasing the different tools to track inbound marketing metrics

  • Executive – This audience group is more interested in the most critical information about a topic or subject.

Example: An infographic poster showing the cost of an inbound marketing strategy plus information about return on investment (ROI).

Step 3: Do your research and gather relevant data.

So, where do you get data and information for your infographic poster?

It depends on your assessment of your audience in the previous step.

If you need to communicate to novices, performing in-depth research on your end may not be necessary. The key is to make your content simple and understandable for those new to the subject.

However, if your target audience are experts in their field, you have to make sure that your data is comprehensive and reliable.

It also helps to always cite your sources (if needed), regardless of your audience group.

As we suggested in our in-depth guide to making infographics, “less is more” when coming up with content for your infographic posters.

You can either:

  • Highlight the most important points to give an overview of the subject OR
  • Choose one data point and explain it in-depth in your infographic poster

Step 4: Plan for your content and structure.

After gathering your data and information, the next step is to plan your infographic poster’s content and structure.

What should be in your infographic poster?

It should include the following:

  • A catchy and descriptive heading or headline
  • Your main idea or information
  • Eye-catching visuals like illustrations, photos, or diagrams
  • A compelling call to action

You should also consider your color scheme, fonts, and the visual hierarchy of your infographic poster elements.

Step 5: Choose a custom poster template and get creative

You’re almost done!

The final step is to pick an infographic poster template and plug in your content to the existing template. The best thing about these templates is there’s no need for you to hire designers or study graphic design trends.

How do you pick the right infographic poster template?

Find a template that matches the structure you’re aiming for and adjust it to your existing content. You can copy and paste text, edit your icons, change color schemes, and delete or add new sections.

Another way to choose the most suitable template for your poster is to understand the different types of infographics and when to use them.

After customizing your infographic poster in Piktochart, you can promote it to your social networks, upload it to your website, or transform it into printables such as flyers or brochures.

You’re all set to creating compelling infographics

You’ve made it here, and you’re ready to make your own infographic posters that pop!

Follow the steps we outlined above and use the templates we shared.

One final tip is to look at your infographic poster from your audience’s perspective and ask yourself – does this bring value (and joy!)?

Take every infographic poster you create as an opportunity to be helpful and informative to the people you’re designing it for.

Bring your ideas to life with infographic posters

Pick a template, edit it minutes, and voila, you have a stunning infographic poster! You don’t have to be a designer.

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Collection of Piktochart infographics

Kai Tomboc

Kyjean Tomboc is an experienced content marketer for healthcare, design, and SaaS brands. She also manages content (like a digital librarian of sorts). She lives for mountain trips, lap swimming, books, and cats.

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