You’ve probably seen those infographic posters in your social media feeds and company newsletters, and infographics with beautiful designs printed as high-quality posters in the workplace, classroom, and even libraries. But how exactly do you make this type of poster?
We’ll share our hot-off-the-press infographic poster templates and examples in different categories that you can customize immediately using Piktochart’s poster maker.
Next, we’ll walk you through the steps of implementing your ideas without making one from scratch.
Table of contents
What is an infographic poster anyway?
An infographic poster is a visual that presents information from a different perspective through engaging visual elements like icons, graphs, charts, and stylish fonts.
12 infographic poster categories that you can click, edit, and download
1. Raise awareness about a specific problem
This infographic visual about the benefits of going meatless on Mondays is an excellent example of taking the visual route in creating persuasive informational content.
2. Introduce a complex concept in a scannable and digestible way
The visual nature of infographic posters helps overcome the challenge of explaining a new complex idea or process.
3. Drum up the buzz for an upcoming event or activity
Are you organizing an event? Or hosting a holiday activity?
Use these posters to pique your attendees’ interest and build anticipation, like the timeline activities order example below.
4. Inspire your audience
There’s more to infographic posters than being informative.
You can also use these templates to inspire your audience, whether rethinking their lifestyles or emulating successful inventors.
5. Explain the steps of a process or workflow
A well-designed infographic poster is your ally if you want to explain how a process works clearly. This is especially great for employee onboarding.
Instead of scheduling an hour-long onboarding discussion for every new hire, new employees can scan the visual independently and ask questions during a 30-minute meeting.
6. Highlight differences or similarities
Contrast or compare places, ideas, or objects with infographics in timeline formats.
As an example, the infographic below visually shows the contrasts between working as a full-time employee and being a freelancer. Aside from bringing to light the differences, you can also see the use of charts.
7. Advertise a product, service or event
Using traditional posters to advertise has been around for centuries.
These posters are no exception, especially when placed strategically or where your audience frequently hangs out.
8. Showcase survey results
Whether you’re presenting an annual report to stakeholders or sharing your employee satisfaction survey findings with the entire organization, you can’t go wrong with infographics in the style of posters.
9. Share tips and best practices
Another way to use infographics as posters is to visualize best practices.
10. Show hierarchy
Infographic posters also effectively show how information is organized into various levels and how those levels are interconnected.
11. Visualize a checklist
A checklist is one of the most effective tools to stay focused, get things done, and stay organized with a timeline amid life chaos.
12. Make an argument
Finally, making and building an argument isn’t just limited to essay writing or public speaking.
How to create your infographic in the form of a poster in five steps
The video guide below shows you how to make an infographic in poster form with Piktochart examples in 30 minutes.
Step 1: Drill down on your goal.
The first step in creating impactful informational posters is to answer this question – find what you want to communicate to the world.
Step 2: Assess your audience.
Audience assessment and analysis is identifying your target audience and getting to know them in terms of how well they already know your poster’s topic or subject.
The most common types of audiences to think about when creating infographic posters are:
- Non-specialists or novices: They are unaware of the idea or message you want to convey. Your visual is their first exposure to your topic.
Example: Explaining the basics of inbound marketing
- Generalists: These people are already aware of your subject but are more interested in your poster’s overview of the topic.
Example: Explaining different inbound marketing examples
- Managerial – They expect to learn actionable tips that they can implement from your poster.
Example: Explaining how to put together your own inbound marketing strategy
- Expert – They want to understand the intricacies of your topic.
Example: Showcasing the different tools to track inbound marketing metrics
- Executive – This audience group is more interested in the most critical data about a topic or subject.
Example: Showing the cost of an inbound marketing strategy plus data set about the return on investment (ROI).
Step 3: Do your research and gather relevant data.
Performing in-depth research on your end may not be necessary if you need to communicate to novices. The key is to make your content simple and understandable for those new to the subject.
However, if your target audience is experts in their field, you must ensure that your content is comprehensive and reliable. It also helps always to cite your sources regardless of your audience group.
As we suggested in our in-depth guide to making infographics, “less is more” when creating copy for your infographic posters.
Step 4: Plan for your content and structure.
After gathering your data and information, the next step is to plan your template’s content and structure.
What should be in your infographic poster?
It should include the following:
- A catchy and descriptive heading
- Your main ideas
- Eye-catching visuals like illustrations, photos, or diagrams
- A compelling call to action
You should also consider your color scheme, fonts, and the visual hierarchy or order of your poster elements.
Step 5: Choose a custom poster template and get creative.
The final step is to find and select a poster template for your infographic and add your content to the existing template. The best thing about these templates is there’s no need for you to bring in designers or study graphic design trends.
Bring your ideas to life with infographic posters
Pick a template, edit it minutes, and voila, you have a stunning infographic poster! You don’t have to be a designer.Try Piktochart for free