In today’s digital world, visual storytelling remains one of the best ways to explain complex ideas.
Consider how Deloitte and Euromoney break down information using images, moving graphics, and charts in their report, “Balancing the Books.” Publications like The Guardian also leverage interactive graphics in its visual journalism pieces.
Unsurprisingly, marketers have taken notice.
According to Social Media Examiner, 32% of marketers see visual images as the most important form of marketing content. What’s more, visual content in the form of infographics is shared up to three times more than any other type of content on social media, according to HubSpot.
If you don’t have an in-house team of graphic designers or a background in visual design, you can use many tools designed to help you create everything from infographics to posters, presentations, and flyers.
At Piktochart, we’ve talked at length about how our online tool makes it easy to design high-quality visuals. You can either start from scratch or customize one of our templates. Whether you’re a marketer, an HR professional, an academic, or in the nonprofit industry, we have a full suite of tools to help you present data clearly and succinctly.
However, we’d be lying if we said our software was the only one of its kind. You may have heard of other names like Visme—a browser-based visual marketing tool with features and design customization tools similar to ours.
We’ve put together this side-by-side comparison of Piktochart and Visme, complete with screenshots and summaries of each platform’s strengths. We’ll then leave it to you to decide which solution is best for your needs.
Piktochart was launched in 2011 in Penang, Malaysia by Ai Ching Goh and Andrea Zaggia. After generating interest at Chinaccelerator and Tech in Asia, Piktochart acquired over 1.9 million users and over 20,000 paying customers just four years after rolling out.
Piktochart was initially created as a free browser-based design tool for infographics. However, our platform would later include other formats such as reports, social media graphics, and presentations.
Here’s a quick video tutorial for Piktochart:
Launched in 2013, Visme is a Maryland-based startup offering an online design tool for data presentation and visualization. The software features a drag-and-drop interface that lets users create presentations, reports, and infographics for business, education, and marketing applications.
Visme also has a built-in library of customizable visual assets, including vector icons, images, dynamic charts and graphics, and maps. In 2018, the company came out of beta with a new interface and 1.3 million active users.
Here’s a quick video tutorial for Visme:
Now, for the fun part!
We’ve put these two graphic design tools side by side to highlight their strengths and overall quality based on the following attributes:
Both Piktochart and Visme have a wide array of templates for an equally wide range of formats: from infographics, flyers, and presentations to posters, reports, and general social media visuals.
Piktochart Infographic Templates
Visme’s Infographic Templates
Pre-built templates on both platforms are polished and professional-looking.
If you’re a beginner, all you need to do is plug in your text. On the other hand, advanced users can customize templates by changing colors, fonts, and vector graphics; and add relevant graphs and charts.
An underappreciated feature found on both platforms is the ability to search for templates by keyword. For example, if you need an infographic to explain a manufacturing timeline, simply type in “process” to pull up a relevant template in seconds. This may seem like a small feature, but it’s one not found on all design platforms.
Piktochart template search
Visme template search
One factor that gives Piktochart an edge over Visme is the depth of templates. Visme has multiple templates under different media formats, but only a few are available with the Basic plan for individual users.
For example, there are only 16 available Presentation templates for Basic users—the rest are for premium members. In contrast, Piktochart has at least 70 Presentation templates to choose from.
Key Takeaways: Piktochart and Visme are neck and neck when it comes to template variety and quality. However, Piktochart has a wider assortment of free templates than Visme.
Both Piktochart and Visme offer free and paid plans. Both free plans are relatively similar, with users getting up to five visuals of any type (projects can be erased to make room for more) and limited storage for uploaded images.
As mentioned earlier, Visme has a limited selection of free templates.
For paid options, each platform provides value for money in its own way.
With Piktochart, monthly pricing for Pro accounts starts at US$29. This gives you unlimited visuals, 1GB of storage for uploaded images, the ability to upload custom fonts, and Folders for easier organization. However, Pro accounts become cheaper by US$5 if you pay annually.
Piktochart also has packages for teams. Pro Team accounts for five users start at US$99/month if paid monthly and US$82/month if paid annually.
This comes with template customization, additional upload storage, annotated comments, and controls for roles and permissions.
At US$25/month, Visme’s Standard plan is cheaper than Piktochart’s Pro plan. However, you get only 15 projects (as opposed to unlimited visuals on Piktochart) and 250MB of storage.
The Complete package at US$39/month unlocks more features comparable to Piktochart’s Pro accounts, plus the ability to download projects in HTML5 (for rich media files). Prices go down to US$14/month and US$25/month if billed annually.
Key Takeaways: Visme’s basic paid plan comes out cheaper than Piktochart’s, especially if accounts are billed annually.
However, Piktochart’s paid plans come with a more robust feature set, plus no limits on visuals/projects.
Both Piktochart and Visme have a solid set of free tutorials available—great for users with little to no visual design experience.
Piktochart’s basic tutorials are easy to find and don’t require you to leave the platform (e.g., watch a video on YouTube).
In Visme’s case, users will find a quick Help section at the bottom left corner of their screens when working on a project. When working on a blank template, users also receive prompts on how to add visual elements to the project.
However, more dynamic tutorials will require users to watch a video on YouTube.
For toolkits, both Piktochart and Visme have the same set of section manipulation functions. These include cloning sections, moving sections up and down, changing text alignment, grouping, and ungrouping elements, and arranging the order of elements.
Piktochart’s full range of graphics—such as icons, shapes, lines, images (in partnership with stock photo site Unsplash), and photo frames—are available on the free version.
Piktochart graphics elements
In comparison, free users on Visme have a limited selection of graphics elements.
Visme graphics elements
Both Piktochart and Visme have massive collections of infographic templates (for Visme, paid plans unlock more templates) and support keyword search for specific types of infographics (e.g., process, historical, and comparison).
Both platforms also support “Download as Blocks,” which lets you download your visual into separate parts based on block dimensions.
This is great if you want to repurpose infographics into social media posts and slides for presentations.
Download as Blocks on Piktochart
Download as Blocks on Visme
One feature that sets Visme apart from other platforms is its ability to create and download animated infographics in HTML5 format.
This lets you preserve animations in your infographics.
Both platforms’ range of charts and maps have very similar functions as far as customization and adding data points go. Users can also populate charts and graphs by importing and organizing data from spreadsheets on Google Drive.
Piktochart chart builder
Visme chart builder
However, Visme users on free accounts are limited to just eight chart types. In contrast, Piktochart users on free plans have all 16 chart types to choose from.
Piktochart Design Components
Design Components is one of Piktochart’s best features. It offers a wide range of templates for Lists, Timelines, and Comparisons.
Platforms like Canva and Visme may have a lot of features, but there’s still the question of whether people actually know how to use them.
Design Components lets users quickly plug their content into visualized lists, timelines, and comparisons. This way, all you have to do is focus on your content; you don’t have to worry about making it visually engaging.
Key Takeaways: Both platforms offer tools that let you transform data into visual designs.
However, there are slight differences when it comes to the depth of these tools, especially for users with free accounts. Visme has an edge for its animated visuals exported in HTML5 format, but some users have said some of its UI can be hard to use.
Piktochart also has Design Components, which allows users to plug in their content into templates for lists, timelines, and comparisons.
Piktochart and Visme both have sharing functions that let teams work on the same projects together, or enable enterprises and design professionals to share assets with clients.
In 2018, Piktochart rolled out Piktochart for Teams.
It’s an “easy-to-use solution to create visuals in tandem with others, to have access to the same library of images and brand assets, and to be able to comment and make rounds of revisions – just like in Google Docs.”
Here’s a brief overview of what you can do with Piktochart for Teams:
Visme also has Visme for Teams, which gives teams and enterprises the tools to organize projects and set permissions for individual team members.
Ultimately, what it comes down to is pricing. Visme for Teams will set you back US$125/month for five users.
On the other hand, Piktochart for Teams starts at US$99/month for five users if paid monthly and US$82.50 if paid annually.
Key takeaways: Both platforms have robust tools for team collaboration. You can create and share folders and give access to the team. Piktochart also allows you to leave comments on other people’s visuals.
However, Piktochart for Teams edges out Visme for Teams because of its affordability.
Piktochart and Visme have many features in common, but also possess notable distinctions that make them better-suited for certain users.
For example, Visme supports animated infographics. Meanwhile, Piktochart makes it easier to adapt content to a list, timeline, and comparison template.
We hope this side-by-side comparison helps you decide which tool best suits your needs. But don’t take our word for it—sign up for a Piktochart account and try our platform for yourself.