There are a couple of reasons why visual storytelling is one of the most effective content marketing strategies today.
For one thing, it’s faster.
Our brain can process images that flash in just 13 milliseconds, and the eyes can register 36,000 visual messages per hour.
And since everyone’s attention spans are getting shorter, that’s quite important.
In the era of social media, GIFs, and memes, we’re becoming more visual—and more easily distracted.
This means businesses must immediately capture people’s attention and engage them through high-quality visual content.
However, not everyone has an eye for visual design. That’s where tools like Piktochart come in.
Tools like this help non-designers create content in various visual formats by providing templates, ready-made images, icons, charts, graphs, and other design elements.
However, there are numerous design solutions out there and choosing just one can be mind-boggling.
That brings us here.
We’re creating a series of visual storytelling matchups to make your decision-making process easier.
This matchup is between Piktochart and Venngage, with their pros and cons for certain features and functions pitted side-by-side.
Piktochart was started in 2011 in Malaysia. It became known for its simple user interface and focus on infographics.
It quickly gained traction and acquired over 1.9 million users and 20,000 paying customers just four years after its rollout.
Today, Piktochart is the online design tool of choice for over 16 million people, with an astonishing 34 million visuals created through the platform.
Here’s a quick video tutorial for Piktochart:
Venngage is a Canada-based visual design software company that began operations in 2012.
In 2014, it had around 1,000 active users.
That number grew to 1.6 million five years later. One of its unique selling points is the tool’s availability in several languages, including Spanish, Italian, German, and French.
We’re putting these two tools through its paces to see where each one shines.
Our comparison is based on the following attributes:
Both tools provide their own selection of templates made by professional designers.
In terms of design, Piktochart’s templates lean towards a sleeker, more professional look.
Meanwhile, Venngage’s templates tend to be bolder and brighter, and with more flat icon elements.
There’s no clear winner here; it’s just a matter of preference. If you need it to look bold and bright, Venngage could suit you better. If you want to convey complex data in a clear way, Piktochart is the best.
Piktochart and Venngage’s search bars for templates are a bonus.
Sifting through so many infographic templates to find the perfect one can become overwhelming.
But with a search bar on both platforms, it’s easy to segregate and pick and choose from various types.
Piktochart infographic templates
Venngage infographic templates
Key takeaways: Piktochart and Venngage each excel in their template design of choice.
If it needs to be bold and bright, Venngage could be your thing. If you need to make sure you get your message across in a clear manner, Piktochart is the way to go.
Piktochart has an entire support center dedicated to helping customers and answering queries.
There are over 156 educational articles, from teaching customers how to get started on the platform to how they can share their infographics with the world.
There’s a wide selection of video tutorials that give both beginners and design professionals step-by-step guides on navigating and using the platform.
Piktochart also has a chatbot offering for pro users. If they have a specific question, they can have a 1 on 1 chat with the companies support agents.
Piktochart’s support center
Venngage’s 24/7 phone support
Venngage has very similar offerings. It has a “knowledge base,” or a page with 90 educational articles and helpful video tutorials.
But instead of chatbot support, they have a customer success team available 24/7 for phone support.
Users can also schedule one-on-one consultations with an agent and get real-time feedback and design advice.
However, these consultations are available only for paying Business Users. Free users also don’t get priority for customer support.
Key takeaway: Venngage’s one-on-one consultations are certainly valuable, but they’re only for paying customers.
Meanwhile, all the features of Piktochart’s customer support are available to everyone, regardless of tier. They usually respond within 2 hours. Their working hours are from 4am-8pm (EST), Mondays to Fridays.
Both platforms offer easy-to-use and intuitive interfaces.
There’s no need to download an app. Users can access the tool through a web browser.
Piktochart offers a sleeker and more simplified interface, with projects segmented according to graphic type.
The homepage also features quick buttons for the dashboard, team templates, and an inspiration gallery.
Venngage has a similar setup.
But it also shows a broader range of quick buttons, including featured templates, layouts, and the full list of its 32 graphic categories.
It’s very easy to navigate through both interfaces.
However, Piktochart was far more responsive when searching through templates and going through pages.
Key takeaway: This one was pretty close, but Piktochart gets points for its simplicity and responsiveness.
Both platforms offer free and paid versions of their products.
In terms of free versions, the two offer similar value propositions.
Users can create five active visuals per month with standard-quality image exports and watermarks. It’s the paid versions where the differences lie.
Piktochart’s pricing tiers
Venngage’s pricing tiers
Piktochart has two paid plans charging either monthly or annually: Pro, and Pro Teams.
For annual payments, Pro accounts go for US$290, amounting to US$24/month.
Pro Team accounts start at US$990 per year, amounting to US$82.50 for five users per month.
Features-wise, the Pro version allows one user to create unlimited visuals with HD image and PDF exports.
Watermarks can be removed and images can be organized via folders.
The Pro Teams version invites collaboration with team template customization, project sharing, and annotated commenting, among other benefits.
Meanwhile, Venngage offers a Premium version at US$19 per month and a Business version at US$49 per month.
The Premium version allows one user to access premium templates, upload up to 50 images, and use standard email and chat support.
The Business version offers all-out access to Venngage’s feature set, such as unlimited infographics, team collaboration, and one-on-one consultation.
When paying annually, Piktochart’s business users enjoy 25% in savings. (They can also pay monthly, if they wish.)
And Venngage users can pay quarterly or annually to save 12% and 20%, respectively.
Both platforms also provide discounts for educational institutions, and Piktochart offers a special $39.99 per year package for non-profits ( or $199.95 for 5 users per year).
Key takeaway: Venngage is the cheaper option if you plan on getting a single paid membership. However, Piktochart is the better option if you have a team that needs to create graphics.
But the real value for money between the platforms’ plans will depend on your design needs.
Team collaboration is available only for top-tier paid plans.
But both Piktochart and Venngage coax users to upgrade in several ways.
For Piktochart, the Pro Teams function can have up to six active users at signup, with bigger teams requiring custom pricing.
On Pro Teams, a group can work on one shared dashboard (with folders for organization) to streamline workflows and communication.
Team members can also share visuals, place annotated comments, and use one brand palette across templates.
Here’s what you can do with Piktochart For Teams:
Venngage’s Business Plan has very similar features, but no details on how many active users a team can have at signup.
Here’s an overview of Venngage for Business:
Key takeaways: Both platforms offer robust editing tools, but Venngage offers a more affordable iteration.
However, it is unclear how many users the platform can support.
Piktochart lets users drag and drop design components, including preconceived lists and timelines, from the dashboard to the infographic.
There are multiple templates to choose from, and it’s a matter of picking the right one and editing the text, style and colors.
Venngage also has plenty of design components to play with, but doesn’t have templates for lists and timelines.
Users can create them manually, but that would require more time, effort, and creativity.
Key takeaway: Piktochart is the clear winner here for its drag-and-drop UI and wealth of design options.
Once again, the ability to create folders and organize documents and other assets is only for those with paid plans.
Folders can be used by both Piktochart’s Pro and Pro Teams customers, and Venngage’s Business Plan users.
Creating folders via the dashboard and arranging visuals are easy processes.
Arranging by folder allows all brand assets and custom templates to be kept in their proper places.
Different team members can then reuse material for company newsletters, social media posts, and other similar projects.
Key takeaway: Both platforms offer adequate folder and organization options. This one’s a tie.
Piktochart and Venngage are both strong online design tools.
However, they also differ in several notable ways.
With more business related templates and collaboration tools, Piktochart is more geared towards professional users who need to communicate complex data in a clear and succinct way.
Meanwhile, Venngage supports various languages, offers more affordable pricing plans, and gives Business Plan users one-on-one consultations.
In the end, your choice of platform has to perfectly suit your needs. Sign up for a Piktochart account and see our platform in action.
Want to see our other storytelling matchups? Check out our comparisons with Visme and Canva.