You have a wonderful product or service to offer.
So, what’s next?
Spread the word about it!
Brochures (whether the physical ones or the digital version) are one of the easiest ways to spread the word about your brand.
However, making brochures can be challenging, particularly if you’re not the artsy type.
In this blog post, you’ll discover creative examples of brochures that you can edit, download, and print right away.
We’ll also answer the most burning question about brochures: are they still effective?
Whether you need to make brochures on the fly for your food truck or you’re a marketer who has to make three different product brochures in a day, this collection of brochure examples is for you.
Table of contents:
- Do brochures still work?
- Different ways to use brochures
- Medical brochure example
- Dental brochure example
- Nonprofit brochure example
- Travel brochure example
- Veterinary brochure example
- Real estate brochure example
- Environment brochure example
- Business brochure example
- Event brochure example
- Mental health brochure example
- Example of a stunning brochure with bright colors
- Healthcare brochure example
- Modern corporate brochure examples
- What’s the standard brochure size?
If you prefer watching over reading, watch the video summary of this blog post.
Do brochures still work?
The short answer is yes.
The long answer is brochures remain an effective medium in the digital era if:
- You understand the purpose of your brochure (why are you creating brochures?)
- You know your target audience enough (who are you making it for?)
- You understand what your target audience wants to know (what type of information are you highlighting in your brochure?)
Another thing to be aware of is we’re not just talking about physical brochures. There are also digital brochures (often formatted as a pdf) to consider.
Physical brochures are brochures that you print and distribute. Despite the paperless simplicity of going digital, traditional brochures and leaflets remain relevant. The decision to purchase high-value products or high-risk services is a good example. These include cars, real estate, or booking a holiday trip.
Meanwhile, a prospect who downloads a digital brochure from your website signals curiosity and interest.
Having a brochure also makes your brand look more professional and reputable. It gives off the vibe that you put a lot of thought into your marketing and branding efforts.
Finally, brochures are versatile!
Different ways to use brochures
Try out these different ways to distribute, share, and use brochures:
- Distribute them at conferences and trade shows
- Leave them at hotels, airports, doctors’ clinics, and grocery stores
- Share them via mail
- Publish them on your website as a downloadable resource
- Share them via your company newsletter
- Repurpose as content snippets in social media
You can also turn brochures as one of your brand’s secret advantage. How?
A neuromarketing report by the US Postal Service and Temple University’s Center for Neural Decision Making revealed that their research participants spent more time with physical ads than digital ads.
Here’s an excerpt of their findings:
16 brochure examples and templates to inspire your own
Now that you understand the power, influence, and versatility of brochures, let’s look at some creative examples of brochures across different industries.
You can also use these brochure design ideas and examples as templates that you can customize, edit, print, or share right away.
Say goodbye to generic-looking brochures
Give your brochure a unique edge by customizing it to your brand colors, icons, and fonts with Piktochart’s printable brochure templates.Try Piktochart for free
Medical brochure example
Educate your clients and community about a specific disease and how to manage it with a creative trifold brochure.
You can either keep the photos in the original template or pick a new set of high-quality images from Piktochart’s vast library of photos.
Not a fan of the blue and white color scheme?
Change your brochure color scheme with just one click. Here’s a short tutorial on changing color schemes using Piktochart.
Before you know it, your trifold brochure masterpiece is ready for print and distribution!
Dental brochure example
Whether you’re about to open your first dental clinic or launch an oral health product, it doesn’t take a lot of time to design your dental brochure.
This dental brochure template is customizable, including the photos, fonts, typefaces, and color scheme. What we love about this specific brochure layout is you can either use it as a trifold or Z-fold brochure. Plus, there’s a timeline format if you want to explain a process.
Brochure design pro tip: Keep your text short and simple and let the visuals and graphics do the talking.
Nonprofit brochure example
Whether you want to raise more funds or encourage more supporters to help spread your cause, a nonprofit brochure template should be a part of your design arsenal. Brochures also go well in nonprofit emails and newsletters.
Brochure templates are beneficial if you have a small marketing team (or perhaps a couple of freelancers) behind your organization. They’re real time-savers!
Another benefit is that templates help ensure that your nonprofit branding is consistent, especially if you have a lot of volunteer creators who make visual assets for your organization.
Travel brochure examples
As the travel and tourism industry prepares for its comeback following the COVID-19 pandemic, travel marketing specialists and brands should understand that people have different reasons for going on a holiday.
For example, you might be more interested in the bonds you build with the people you travel with while others travel because they like learning about different cultures.
Whatever your clients’ reasons are behind their travel plans, highlight the top tourist spots and the hidden gems in your brochures and marketing materials.
On closer look (the photo above is just a screenshot of a portion of the template!), this travel brochure puts the spotlight on every traveler’s dream destination — a place where urban dwellings, nature, food, culture, and the arts collide.
Here are a couple more travel brochure templates from our collection that you can use.
Veterinary brochure example
Your veterinary clinic is more than just a place for sick pups and kitties. One great way of getting more attention to your vet practice is to educate your clients, whether at your clinic or your Facebook account.
A veterinary brochure with catchy photos, icons, and typography can help you build authority in the space. For example, use this vet brochure template to highlight the pros and cons of dog and cat ownership (but we all know that cats own us, right?).
At the bottom of your brochure, you can add a couple of details about your practice, like your clinic hours and a call-to-action statement inviting readers to follow your social media page.
Real estate brochure example
As discussed earlier in the section about whether or not brochures remain effective in the digital world, brochures are influential when it comes to big-ticket purchases such as real estate.
Apart from helping boost your reputation professionalism in the eyes of your clientele, brochures are also a good option to showcase your most valuable properties.
Brochure design pro tip: Sell the experience rather than the product or service. For example, when designing a real estate brochure, set the mood and show your potential clients what it means to live in their property of choice.
The images and photos in this real estate brochure example show what it means to live in a luxury beach condo. You have the big blue ocean right at your doorstep, exclusive villas to help you unwind at the end of the day, and an affluent neighborhood with easy access to all the essentials you need.
Environment brochure example
Brochures aren’t just for marketing or branding. They’re also a great way to communicate an idea, insight, or advocacy.
A simple, one-page brochure template does the job well for these types of brochure design needs.
Brochure design pro tip: Great copy is often the most undervalued element in brochure design. For this reason, don’t add your brochure copy as an afterthought. Outline your headlines, text, and call-to-action copy before you start the brochure creation process.
Business brochure example
Your business brochure needs to look professional but not too corporate at the same time. How do you do this?
Add some personality to your business brochure by changing up your colors, fonts, and illustrations. In this example, the geometric shapes and bright colors add more life to a somehow boring niche (thermal cups). You can view the rest of the brochure pages by clicking “Edit template” button.
Event brochure example
Want to make a brochure for an event?
Start with an eye-catching front cover, feature your guests, and highlight what makes their talks or performances a must-see during the event. Don’t forget to add the most important details including the schedule, venue, ticket prices, and where to buy them. You can also add some texts about group discounts or early bird pricing.
This template is an excellent example of a brochure that you can use as a handout or an attachment that you can send via email.
Brochure design pro tip: Crop images into whatever shape you want in your brochure. It’s easy with Piktochart! Watch the tutorial video below.
Mental health brochure example
This mental health brochure template takes on a minimalist brochure layout with its blue and white color scheme. The bold fonts also act as headers and the white space helps the icons and photos stand out.
As you can see, the template also uses data visualization techniques like pie charts to make its content more engaging and persuasive.
Example of a stunning brochure with bright colors
What’s not to love in this visually stunning brochure template?
You have photos that come to life with their dynamic compositions, bright colors, and a strong call to action (share the love!) that resonates with the target audience’s language.
Healthcare brochure example
Healthcare is one industry where brochures can make a significant impact.
Need to remind patients about preventative care? Make a brochure.
Want to make educational pamphlets for significant others taking care of their family members? You can design a brochure for that!
Luckily, you don’t have to spend hours making your healthcare brochure from scratch. You can use your time wisely for other things, say learning a new skill that can help you become a better healthcare provider.
Whether you’re part of a big city hospitals’ marketing team or the owner of a small-town clinic, Piktochart’s brochure template library can save you a lot of time (and sanity).
Modern corporate brochure examples
Want a more modern and chic look for your traditional corporate brochures?
We’ve got modern corporate brochure templates for you below.
Bonus Piktochart benefit: You can get them for just a few dollars with Piktochart, and you can even customize fonts, photos, and colors (the sky’s the limit!) so you can reuse the same brochure format for your next projects.
What’s the standard brochure size?
Brochures come in different sizes, but A4 is the most commonly used brochure size and format.
An A4 is 8.5″ x 11″ in the US, while it’s 8.3″ x 11.7″ for the rest of the world.
Use the infographic as your guide to brochure sizes below.
Get Piktochart, an easy-to-use brochure maker
Before you design your brochures, don’t forget these important details — your company logo, product benefits, contact information, social media channels, location, and business hours.
With that said, take Piktochart for a spin today and create professional-looking brochures! Sign up for a free Piktochart account.