Human beings have an average attention span of 8.25 seconds.
Let that statistic from a Wyzowl study sink in for a moment. 8.25 seconds! The study further reveals the following:
- On an average visit, web page visitors will read 28% of the words or less
- Visitors often leave web pages in just 10-20 seconds
According to a recent research by the Technical University of Denmark, our collective attention span is narrowing because we are presented with too much information.
These findings imply that people generally don’t have enough patience to read through your content. Quite often, they don’t even bother reading at all.
The good news is that there are some content presentation styles you can use to hold the attention of your audience. One of them is infographics.
Best Infographics and What You Can Learn From Them
Below, we have gathered some of the best infographics and wrote down some takeaway for each of them. If you want to skip around, click on one of the links below.
- The Sound of Color
- The Blogging Food Groups
- The Almighty Dollar
- How to Pick Your First Programming Language Based on the Life You Want
- The Art of Color Coordination
- The Six Principles of Design
- Emotional IQ and You
- Left vs Right Brain
- The Future of Big Data
- How Books Are Made
- Basic English Grammar
- History of Hashtags
- What Matters Most to People Around the World
- History of Life
- Why Prolonged Sitting and Standing Is Unproductive
- Did I Plagiarize
- Global Carbon Footprint by Nation
- Top 10 Most Read Books in the World
- What is a Responsive Website
- Aftermarket Education
1. The Sound of Color
Whether decorating your home or buying a new car, choosing the right colors can be tough. This infographic by Kelly-Moore Paints makes a correlation between color and music. It shows how you can select a color based on emotions felt while listening to music.
Takeaway: This infographic shows that even if you don’t sell the most exciting product (paint), you can still find ways to make it interesting using infographics.
2. The Blogging Food Groups
This unique and creative infographic uses a visual metaphor to describe what a well-balanced blog should look like. This makes the topic more interesting and easier to understand. Photos of grains, vegetables, and meats make the infographic visually appealing. Take a cue from LinkedIn and find creative ways to present information.
Takeaway: Using metaphors and analogies helps with communicating it’s main message.
3. The Almighty Dollar
This infographic by GOOD Magazine looks at the income levels among various religious groups in the US. With its muted color palette of yellow, green, and beige, this piece is visually stunning. The gradation from light green to dark green is a great way of displaying the income brackets. The arrangement of statistics in half-circle form also stands out.
Takeaway: Use colors to make distinctions in complicated data
4. How to Pick Your First Programming Language Based on the Life You Want
This infographic by gives an overview of what programming languages are easier to learn for beginners. It also gives a breakdown of how many jobs there are for that specific language and the average wage.
Takeaway: Use charts & graphs in creative ways to make complicated data more interesting.
5. The Art of Color Coordination
This infographic from Kissmetrics gives the viewer a summary of how to use color combinations.
Takeaway: The color wheel appears eight times, representing a different color combination each time. From this, we learn that repetition can work, as long as you alter it slightly to represent a new concept.
6. The Six Principles of Design
Designed by Folo, this infographic visualizes the principles of Hierarchy, Unity/Harmony, Balance, Similarity & Contrast, Dominance/Emphasis, and Scale/Proportion. With white space, minimal text, and simple colors, the infographic shows how all these elements combine to create a cohesive and strong story.
Takeaway: You don’t have to go wild with colors. You can use as little as two colors to create an interesting design and communicate effectively.
7. Emotional IQ and You
The unique thing about this infographic by University of Maryland is the typography. It uses a mix of lean and bold, with a wide range of font colors to enhance the visual appeal.
Takeaway: Use different typography in your infographic to communicate your message and make your infographic more interesting. If you’re unsure how to use typography, check out our course about the fundamentals of visual storytelling.
8. Left vs Right Brain
This infographic from OnlineCollege uses one color to each topic (left and right). In addition, it uses graphic elements to compare the two sides of the brain.
Takeaway: Once again, we learn the importance of using different graphic elements and colors to clarify or support your ideas.
9. The Future of Big Data
This infographic from Online Business Degree uses graphic elements of different sizes to add interest. Notice the oversized image at the top of the infographic. It helps to illustrate the different ways big data is created.
Takeaway: You can use a large illustration that is relevant to the topic of your infographic as a centerpiece.
10. How Books Are Made
Though this infographic from Funnel Incorporated appears crowded, it is very easy to understand. Readers can follow the red arrows to move from the starting point to the final destination. A great infographic is one that keeps the eye moving.
Takeaway: For lengthy infographics, consider adding a direction line that will keep your readers moving forward. This infographic also shows you don’t always have to create a vertical infographic.
11. Basic English Grammar
This infographic, created by Daniel Tay, gives us an overview of basic English grammar.
Takeaway: This is a classic example of an infographic that displays the common hierarchy between specific items. The layout is made to look like a tree, with each branch revealing the hierarchy of different grammar elements. This makes it easy for viewers to see the differences between adverbs and verbs, nouns and pronouns, and others.
12. History of Hashtags
In this infographic, there is a hashtag embedded in almost every graphic element. It is also interesting to note that the timeline is wrapped around an oversized hashtag, thus further emphasizing the subject.
Takeaway: Whenever possible, use graphic elements to re-emphasize the subject of your infographic.
13. What Matters Most to People Around the World
This infographic from MoveHub does a great job using colors to illustrate main concepts. The first section is meant to be a color guide for each concept. The color guide is placed at the bottom of each section as a reference point.
Takeaway: Use colors to represent key concepts.
14. History of Life
This beautiful infographic by Juan Martinez cleverly uses color, artistic expression, and humor to differentiate each age in the earth’s history. The graphic is high resolution, making it ideal as a poster.
Takeaway: Create infographics that would look great when printed on paper.
15. Why Prolonged Sitting and Standing Is Unproductive
This infographic by Anne Vital reveals what problems sitting or standing for too long can cause. It shows zoomed-in images of different parts of the body, plus a description of the potential danger.
Takeaway: Use graphic elements to support the main text.
16. Did I Plagiarize?
Since it deals with different conditions, the definition of plagiarism is quite complex. This flowchart infographic makes it easy for the reader to conclude whether they have plagiarized by following a path that fits their situation. At the bottom of the flowchart is a scale that shows how serious the case of plagiarism is.
Takeaway: This infographic shows that we can use flowcharts to simplify complex concepts.
17. Global Carbon Footprint by Nation
This infographic presents information about the global carbon footprint in the shape of a foot. The infographic is easy to understand – the larger circles represent the countries with the highest emission. It is also color-coded to differentiate continents.
Takeaway: The main lesson is that you can present information in unique shapes that are relevant to your topic.
18. Top 10 Most Read Books in the World
This is an example of how you can display data, while at the same time creating a scene. The infographic reveals the top 10 most read books globally over the past 50 years. The image is created to look like a bookshelf, with each book being sized based on the number of copies sold.
Takeaway: When you can, incorporate the theme of the infographic into the representation of the data.
19. What is a Responsive Website
This infographic by Hoodzpahdesign gives the viewer an overview of what responsive webdesign is and why it’s great. It’s good for educating potential clients before you talk to them.
Takeaway: If you have the design skills, creating your infographic in a certain style can make it much more interesting for your audience
20. Aftermarket Education
Here, we learn how different kinds of information can be put together in an infographic so the viewer can understand the concept at a glance. This infographic from Aftermarket Education shows what the landscape looks like in the online courses market. Each circle represents a different online academy. The lines coming out of the circles show the different courses offered. The larger the circle, the more courses the online academy offers. Finally, the circles are color-coded to show the areas of expertise.
Takeaway: You can use different shapes, colors, and lines to present, divide, and group information to your audience.
There is fierce competition for attention in the marketplace. You can stand out from the competition by creating the best infographics.
Whether you want to create process infographics, timeline infographics, comparison infographics, or list infographics, you can get some inspiration from the infographic ideas above. Piktochart is your go-to source for great infographic templates.
So, quick summary, what is an Infographic again?
‘Infographic’ is an interplay of the words ‘information’ and ‘graphic’. Basically, an infographic is a visual representation of data or information. It is a collection of minimal text, charts, and imagery that provides an easy-to-understand summary of a subject. Therefore, the objective of the best infographics is to not only provide information but also to make the visual experience engaging and fun.
Types of Infographics
- Flowchart infographics: Flowchart infographics provide an overview or summary of the steps in a process. They allow you to clarify and simplify each step. Most flowchart infographics follow a left-to-right or top-to-bottom approach.
- Timeline infographics: These are ideal for visualizing the history of something, giving an overview of events or highlighting important dates. Visual aids such as labels, icons, photos, and lines all come in handy for highlighting and explaining points in time.
- Comparison infographics: When you want to compare several options in an unbiased way, use a comparison infographic. Quite often, such infographics are split down the middle horizontally or vertically, with one option on each side.
- Hierarchical infographics: This kind of infographic organizes information from the greatest to the list. A common example is the pyramid visualizing Maslow’s Hierarchy of Needs.
- List infographics: If you want to share a list of examples, a list of resources or a collection of tips, create a list infographic. Creative colors, fonts, and icons can make each item stand out.
- Geographic infographics: These are great for visualizing demographic data or location-based data. Map charts are often used as the focus visual.
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