Are you looking for more shares for your content? Or trying to hook readers in on the information you are sharing? Or generate more sticky audiences?


You should consider creating your own infographic. We have put together an ultimate guide for you to get started.


In this guide, you’ll get to learn about infographics, where to begin, how to source for topic and materials, how to create the infographic and what to do once you have created your infographic.


How to use this guide? Review the chapters one by one. You are recommended to read all before you get started. This will give you an overall picture on infographic creation and what to do after creation. For each chapter, you will get a step-by-step guide with a few recommended links to more details.


CHAPTER 1 : Introduction to Infographics


What is Infographics?

By definition from Google: Infographic [/ ɪnfə(ʊ)ˈɡrafɪk/] is a visual representation of information or data, e.g. as a chart or diagram.


Why Create Infographics?

Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.



While not everyone can create infographics from scratch, there are tools available online or offline that will help you create your very own infographics. Enter Piktochart!


Who is Piktochart for? Piktochart is an easy-to-use infographic tool for non-designers. It’s so easy that you don’t have to spend so much time in learning the tool.


About Piktochart We are dedicated to making a tool that enables you to come up with compelling infographics. This simply turns your data beautiful in an easy way.


CHAPTER 2 : Picking a topic for your infographic


To begin your story, you’ll need a topic. So how do you go about in choosing the right topic?


How to pick a good topic? This article gives you the essentials of a good topic. You will learn what makes a great topic.


Good topics bring good results—more shares, backlinks, and traffic. What’s even better will be to select a viral topic for your infographic. You will be guided on how to search for trends, which in turn will give you a good idea on viral topics.


CHAPTER 3 : Collecting materials for your story


Once you have locked down on a topic for your infographic. It’s time to build your story. Materials are important to generate quality content. A good story will attract readership and compel readers to share.


Here is a guideline on where you can dig for data.


Research for data and information Find the best resources to dig for information. Some data may require fees, while most of them are free and available on the Web. There are also validated and unvalidated sources. You just need to curate them to your needs.


Validating data and resources To make your content look smart, you will ensure your data and facts are legit. This is a step that is often neglected. It takes a lot of time to verify data sources and curate the data.


So, if you pick information from validated sources you do not have to worry, as the data is undisputable. Some examples of validated sources would be government databases, public organizations such as WHO, UN or traditional media such as Reuters or CNN.


However, there are plenty of user-submitted databases on the Web, which can be rather difficult to ascertain the validity. You will verify the data by checking with the datasets owner or compare with validated sources:

  • The methodology in which the data was collected
  • When was the data was collected
  • The data sampling size and sample data used
  • The person behind the analysis
  • The research sponsor
  • The motives or objectives of the analysis

Structuring a story How to go about crafting a story that makes your data compelling. The structure of your story will determine whether your readers will stay and read on, and then share with their friends and network.


Now that you have done the major part of your work, you will select a designer or design theme to proceed with the creation of your infographic.

Selecting a design/designer Some guidelines to help you select a design/designer based on budget.


 There are a couple of resources for this, depending on your budget. We have seen a couple of agencies offering rate cards and design costs ranging from $1,000 and all the way up to $15,000 for the same task! To get an agency to do it for you, you can check out (our personal favourites):

Piktochart also offers customized infographics for $1,000. We also create interactive infographics. The rates depend on how many design hours are required.


You can also choose to go DIY. You can create your own infographic using our professional themes.


Check out these 50 tools to improve your infographics workflow. Among all helpful tools and links, the list includes sources and tools that help you curate and create data, and as well as infographic publishing.


CHAPTER 4 : Creating your own infographic


If you are going for DIY, you can learn how to make an infographic with Piktochart.


How to use Piktochart to create an infographic in 5 minutes You can set up your infographic in under 5 minutes. Find different ways of visualizing data on Piktochart.


Export to SEO-friendly format The best way to get online visibility is by exporting the infographic in an HTML format, which is SEO friendly.


CHAPTER 5 : Promoting an infographic


Once your infographic is completed, what do you do with it? What you do with it determines the success of your infographic.

Here are some tips and ideas to get your infographic a good publicity.


6 Marketing Ideas for an Infographic Here are some great tips on how you can do marketing for your infographic without incurring too big of an expense.


7 Viral Sharing Tactics for your Infographic Pick up these viral sharing tactics to further increase your shares and traffic.


Good luck and happy creating!


For more resources to design your own infographics using Piktochart: Check out here! To get more tips, subscribe to us.


You can also check out our blog for more tips and information.