Are you looking to make your content more attractive to your readers? Here is an ultimate guide for you to get started.

In this guide, you’ll get to learn about infographics, where to begin, how to source for topic and materials, how to create the infographic and what to do once you have created your infographic.

CHAPTER 1 : Introduction to Infographics

What is “Infographic”?

By definition from Google: Infographic [/ ɪnfə(ʊ)ˈɡrafɪk/] is a visual representation of information or data, e.g. as a chart or diagram.

Why Create Infographics?

Communication visuals (newsletters, presentations, blog content, reports etc) with a primary purpose of presenting complex information clearly.

CHAPTER 2 : Picking a topic for your infographic

How to pick a good topic? Good topics bring good results — more shares, backlinks, and traffic. Learn how to select a relevant topic for your infographic by using tools that help you get familiarized with trends and what your readers want to read.


CHAPTER 3 : Collecting materials for your story

Once you have locked down on a topic for your infographic, it’s time to collect data to tell your story. A good story and depth in content will attract a loyal readership and compel readers to share. Here is a guideline on where you can dig for data.

Research for data and information Find the best resources to dig for information.

Validating data and resources To make your content look authoritative, you will ensure your data and facts are legitimate. This is a step that is often neglected. It takes a lot of time to verify data sources and curate the data. Some examples of great and validated sources would be government databases, public organizations such as WHO, UN or traditional media such as Reuters or CNN.

Structuring a story How to go about crafting a story that makes your data compelling. The structure of your story will determine whether your readers will stay and read on, and then share with their friends and network.

CHAPTER 4 : Creating your own infographic

There are a couple of ways to design an infographic, depending on your budget. We have seen a couple of agencies offering rate cards ranging from $5,000 and all the way up to $50,000 for the same task! Our personal favorites are listed below:

If you are going for a DIY solution, you can learn how to make an infographic with Piktochart.

How to use Piktochart to create an infographic in 5 minutes 

CHAPTER 5 : Promoting an infographic

Once your infographic is completed, what do you do with it? What you do with it determines the success of your infographic.

Here are some tips and ideas to get your infographic a good publicity.

6 Marketing Ideas for an Infographic Here are some great tips on how you can do marketing for your infographic without incurring too big of an expense.

7 Viral Sharing Tactics for your Infographic Pick up these viral sharing tactics to further increase your shares and traffic.

Additional resource: Check out these 50 tools to improve your infographics workflow. Among all helpful tools and links, the list includes sources and tools that help you curate and create data, and as well as infographic publishing.


Good luck and happy creating!

For more resources to design your own infographics using Piktochart: Check out here!

You can also check out our blog for more tips and information.