The world is a strange place. There are certain phenomena that seem unbelievable and can only be explained with physics.
One of these strange phenomena is leverage, or how a lever works. A lever is an long, skinny and rigid object that is used with a pivot point, or in technical terms, a “fulcrum,” to multiply the force applied to another object.
In other words, the bigger the lever, the more weight you can move with the least effort.
It is unclear who invented the first mechanical lever, because it’s found in nature – your arm and your jaw are fantastic examples of how a lever works.
Fun tip: This article explains how to use two cups, a wooden board, marbles, and some coins to understand how a lever works.
The concept of leverage is often used in real life to describe a situation in which one party has an advantage over the other that allows the latter to get get or do something effectively.
In season four of Two and a Half Men, Charlie takes Jake to the tracks while Alan is at the DMV renewing his license. While driving, Jake tries to exchange his $50 Pizza Hut gift card for $50 in cash. In response, Charlie enlightens Jake with a hilarious explanation of the concept of leverage.
In marketing, it’s pretty common to leverage someone else’s audience’s to get additional attention. This means putting valuable content right in front of someone else’s audience.
If done correctly, this is a ridiculously effective tactic.
But you need to be careful – it’s not about “using” someone else’s audience, but creating a symbiotic relationship that will help both you, the audience, and the owner of that audience.
[irp posts=”13895″ name=”Building Trust And Relationships: Why And How We do Content Marketing”]
There are many ways to leverage external audiences to grow your readership. In fact, the whole tactic of guest posting is based on leverage.
However, a much simpler way that requires almost no email outreach is to submit your piece to websites, platforms, or directories where people who love infographics already hang out.
This allows you to quickly get your infographic out there, while gaining SEO benefits, such as backlinks and social signals. In addition to that, it helps your infographic get noticed and, if designed with virality in mind, shared and spread throughout the internet.
Let’s revise a few.
Visual.ly allows you to create, submit, analyze, and sell off infographics or other marketing pieces. It also offers analytical tools to measure the reach of your piece.
How to submit: Visit its website, create an account, and submit your infographic.
Infographics Review is not only a submission site, but they also offer a review system that objectively judges the quality and veracity of the data presented in your infographics.
Using several data points, their system will give your infographic a rating. In addition to just reviewing your piece, there is an active community on the site, and they constantly feature great pieces on their homepage.
How to submit: Submit your infographic for review here and they will contact you back in a few days.
Slideshare is a service that offers users the ability to upload and share presentations, documents and PDFs publicly or privately.
It’s frequently used to share slides, because of the potential views they can get (these slides on growth hacking by Mattan Griffel have almost 500,000 views!) but it’s also a powerful place to submit your infographic.
How to submit: Create an account and submit your infographic. You can also use your Linkedin account, if you have one.
4. Fast Company
Fast Company is one of the most powerful brands in web news and blogging, offering publishers millions of potential readers.
Luckily for us, Fast Company has an Infographic of the Day section. Although there is no submit feature, contacting the editor directly with a beautiful and relevant infographic is worth a shot.
How to Submit: Email the editor at [email protected]. Be short, compelling, and present an amazing piece.
Infographic Showcase is a popular website that collects the best infographics and data visualizations on the web.
How to submit: Visit this link to email the editor and they will be in touch as soon as possible!
Flickr is a Yahoo-owned site that combines picture galleries with social networking, chats, groups, and a community of millions of amateur and professional photographers and designers.
People often use it to submit the pictures they take, but posting an infographic you designed is fair game.
How to submit: Create an account, create an album, and submit your infographic. Yes, it’s that simple.
The community built by Alexis Ohanian and Steve Huffman is the perfect launchpad to make an infographic go viral.
How to submit: Here you have two options – /r/infographics, or your own specific subreddit, connected to your topic. Simply create an account or log in to the one you have, and submit the link in the correct subreddit. It’s important to be careful and follow the guidelines of each specific subreddit.
Infographic Bee is where you can discover beautiful infographics and submit your creations both for free (if you’re willing to wait) or for $7 if you’d like an express revision. Once published, your infographic is accompanied by a description and a color palette with hex codes (really great inspiration source!).
How to submit: Simply click on the “Submit Infographic” link on the left sidebar and fill out the form. Once directed to the PayPal payment, if you’d like to opt out from the”express review”, just skip the payment and proceed to the free submission.
What at first seems like a really simple page is one of the highest traffic infographic directories in the web, featuring infographics on a variety of topics like marketing, nonprofits, video, and more.
How to submit: Fortunately, submitting your design is easy. Simply click on Submit, on the top navigation, and fill out the form. It’s important that you only submit infographics that are 500px wide, otherwise they won’t get featured.
10. Flowing Data
FlowingData explores how statisticians, designers, data scientists, and others use analysis, visualization, and exploration to understand data and ourselves.
The owner, Nathan Yau, has a PhD in statistics from UCLA, and made his dissertation on personal data collection and how we can use visualization in the everyday context.
How to submit: Please send all post suggestions to [email protected]. Nathan, the owner, usually won’t reply, but you can be sure he’ll see your email. Try to provide links to graphics rather than using large attachments.
Daily Infographic is one of my favorite sites. It features one beautiful infographic every single day. Using this tactic, they’ve been able to amass a following with thousands of readers every month. Every submission gets at least a couple thousand views.
How to submit: luckily for us, submitting your infographic isn’t hard. Simply visit their Work With Us section, and fill out the form they provide. These guys get dozens of submissions per day, so try to differentiate yourself from the rest!
Mashable, founded as a blog by the one and only Pete Cashmore, is now the leading source for new, information and resources about what’s going on on the internet right now.
How to submit: At Mashable, they treat infographics as news, so you should visit http://mashable.com/submit/ and pitch your design. We recommend you check 12 tips for getting your startup featured on Mashable and 12 things not to do when pitching a story to Mashable. Infographics are generally related to social media, major current events, technology, and entertainment.
Cool Infographics highlights some of the best examples of data visualizations and infographics found in magazines, newspapers, and on the Internet.
The blog has quickly grown to be one of the top sites in the information design industry, with an average of 7,000 visitors per day and 300,000 page views per month.
How to submit: If you’d like to submit an infographic, we suggest you use their contact form to send a link to the original online piece, not an image file. The key to “making the cut” is to have a good topic (informative or thought-provoking), clear storytelling through visualization of information, and wide audience appeal.
NerdGraph claims they are “the #1 source for the best infographics.” Although that might be a bit of a stretch, they are still a fantastic place to share your content with their community.
Submitting your infographic is free, and if it passes the review process, the administrators will add it to the homepage.
How to submit: Look for the Submit button on the right sidebar, or click on this link and fill out the form they provide. If you get accepted, you will receive two emails from them: one notifying you of the posting day and hour, and one on the time of posting.
15. I Love Charts
I Love Charts is a Tumblr blog that specializes in highlighting and portraying the best data visualization charts in the internet. This, of course, includes infographics.
How to submit: Visit their submission page, and attach your infographic in .png file with a fun caption. Charts submitted that have been posted in the last year will not be reposted…unless they are super awesome.
16. Infographic Labs
Infographic Labs is a design agency based in Japan that specializes in designing the most popular infographics in the web. They also host a blog that curates and highlights infographics on any topic.
How to submit: Visit their Contact page and pitch your infographic. They don’t offer any specific tips of guidelines, so try to differentiate yourself from the rest of the crowd.
17. Media Caffeine
Media Caffeine was created with a single goal in mind – to bring the best infographics in the world to light, no matter the topic, or who created them.
Their site is based on two pillars: Quality and attribution. They do everything in their power to only feature high quality pieces, and to provide attribution to the creator.
How to submit: Use their Contact page to request a guest infographic. In their own words: “Show us the best visualizations in the world. Give us the skinny on this, that, or the other. We don’t care about the topics (as long as they’re in good taste) – we only care about the quality.”
18. News I Like
Founded in 2010, News I Like is a great source for news in social and digital media, technology, and web culture. The fact that they get more than quarter million monthly pageviews makes it an extremely attractive site to post your infographic.
News I Like will not only provide a platform for your infographic content, but also create an engaging review on it.
How to submit: Visit their Submit Infographic page, fill out the requested information and provide a URL for your infographic. Once you get approved, you’ll get a post on the homepage, a mention to their RSS feed, a tweet on their Twitter account, and an update on their Facebook page.
Infographic Journal is an infographic company and blog that focuses solely on showcasing the best infographics in the web.
According to their About page, what differentiates themselves from Visual.ly, Pinterest, and others is that they don’t publish every infographic on the planet, but rather the best of the best.
How to submit: Infographic Journal welcomes the submission of quality infographics. They accept a wide range of designs, and you have two options: A free basic submission that may take two or three weeks, or a $25 express submission that will be posted in the same day.
Information Aesthetics, or Infosthetics for short, explores the special and symbiotic relationship between creating design and information and data visualization. It’s only purpose is to collect and portray projects that represent data or information in interesting ways.
How to submit: There is no formal submission process. Instead, the founders of the site suggest you should feel free to “contact them and point out interesting projects.” If you are pitching your own piece, do not forget to leave your email address, name and/or website URL if you like to be included as the original source if the piece is featured.
Graphs.net is a resource for data visualization and creative infographics. The purpose of this site is to provide the latest infographics from a myriad of topics – from sports to the environment, travel to technology. Depending on theme, infographics will be added to its respective categories and the latest visualizations will get displayed at the top of each category.
How to submit: If you’d like to submit to Graphs.net, you can select from three different packages – express, paid, and sponsored. Depending on how much you are willing to pay, you’ll be able to speed up the publish date of your visual, get SEO-friendly links, and also social distribution. There’s also a free option, which is relatively no frills and will require you to wait a week or more for your visual to be published.
How do you market infographics?
Submitting your infographic to these sites and directories can be a super effective tactics, but you shouldn’t rely only on it. Marketing your infographic should be a combination of different tactics that allow you to spread your efforts across different platforms.
[irp posts=”13762″ name=”How to Market Your Infographic”]
We’d love to know more about how do you market the infographics you design. Do you use infographic directories? Facebook Ads? Email marketing? Share your experiences in the comments, we’ll be around!