As a consultant or freelancer, you know how important it is to build trust with prospects and clients. Not just locally, but all around the globe.
If people don’t have faith in your expertise, they won’t engage for long.
However, you can’t just build trust with text emails and proposals. You need face-to-face communication.
For this reason, video meetings have transformed the way people work and how they sell their services.
But video meetings have their limitations.
People are busy. Plus, getting people to join a meeting at the same time as you can be a challenge, especially with differences in time zones.
In this guide, we’ll show you an even better way to connect with people — asynchronous video.
With asynchronous videos, you can still leverage the ability of videos to build rapport, but without requiring a client or prospect to participate in real-time.
You can skip to a section by clicking a link below.
What is asynchronous video messaging?
Asynchronous video messaging is a pre-recorded video with the message that you want to convey. You record a video clip and pass it on to your colleagues, prospects, or clients.
This way, the recipients of the video message can view and respond to it at their own convenience. They can take their time to get to the message and thoughtfully prepare a response.
This is in contrast with synchronous video messaging that happens live in a real-time online meeting.
When you’re having a video call with someone, it’s synchronous communication because there’s an underlying expectation that both parties will engage in an instant back-and-forth conversation.
This is not the case with asynchronous video messaging. Moreover, the recipients of your asynchronous video message can respond in any way they see fit, such as via email, live chat, or video.
For these reasons, asynchronous video messaging is a great communication alternative when you’re working at home. It leads to stress-free, thoughtful interactions and improved productivity.
Benefits of asynchronous video messaging
Synchronous video meetings and phone calls have always been popular, but they came into even more limelight with the rise of remote work during the pandemic.
Having said that, the surge in video meetings and calls has also been a source of distraction and disruption to daily workflows. Not to mention the level of fatigue and stress they cause.
Synchronous communication also requires planning in advance to ensure that everyone can attend the meeting and no one misses out on crucial information. And even then, there can be team members and prospects who couldn’t make it.
The good news is that all these problems can be avoided with asynchronous video messaging.
Asynchronous videos offer your clients and prospects the choice, and the freedom, to digest information in their own time before they reply.
This makes asynchronous videos especially useful when your clients are spread across the world.
When to use asynchronous video in your coaching and consulting business
When it comes to the types of asynchronous video messages that you can create and the situations they apply to in your consulting business, the list is endless. Here are some ideas to get your creative juices flowing.
You can use asynchronous videos to:
- Book appointments with prospects
- Establish through leadership
- Move prospects further into the sales funnel
- Improve client relationships
1. Book appointments with prospects
Getting a prospect to book a meeting with you is one of the most important steps in the sales cycle.
This step is usually done with a series of prospecting emails (plain text) or cold calling. However, an asynchronous video gives you a much better chance in relating to the prospect and getting them to schedule an appointment.
It also sets you apart from other freelancers and consultants because very few of them are using pre-recorded videos to communicate with their audience.
2. Establish thought leadership
Let’s say a client or a prospect booked a meeting with you. This is your chance to show how much you know and how much you care.
But as we discussed, people are busy, and they prefer meetings to be short. There’s only so much you convey in a 30-minute video meeting. What’s the solution?
Send an asynchronous follow-up video after the meeting.
Your asynchronous video will help convey how much you value the relationship and how driven you are to help your customers succeed.
3. Move prospects further in the sales funnel
Depending on the complexity of your service, the journey of converting a prospect to a customer can stretch from days to months. Sales cycles are often long, especially in the B2B space.
Needless to say, you need every advantage you can get to reduce friction and move prospects closer to sealing the deal. One such advantage is video.
Based on what you learn about your clients’ needs, you can create asynchronous videos to present insightful reports, deliver informative demonstrations, and walk them through your proposal. You can do all this as if you were doing it in person. When the time comes to sign over the dotted line, they gladly will.
4. Improve client relationships
Once you’ve landed a customer, asynchronous videos play an even more important role. They can be the perfect vehicles to ask questions, offer progress updates, and guide the client on the implementation of your proposed solutions.
As a result, you can focus on getting your clients the tangible outcomes that they expect from you.
Here’s another set of examples from Fio Dossetto, editorial lead at Wildbit. According to Fio, async video messaging is work-changing magic! Content consultants and subject matter experts can use async video notes to:
- To highlight SEO changes you made to a page by showing its before-and-after version
- To walk through a client with your deliverables
- To share the results of a case study or research project
- To give more context to a pitch or proposal
- To explain an outline and brief you’ve done for writers
- To guide writers about edits you’ve done to a blog post or article
How to create an asynchronous video for your consulting or freelancing business
Creating an asynchronous video will require a good-quality webcam. Plus, you’ll need a tool to record webcam videos. Even better if the tool lets you edit and make your videos more presentable for prospects.
Not just that, you can easily edit subtitles, add a logo, and customize the look and feel of your video to match your brand. This way, your videos will look more professional and impressive.
Here’s how to get started with Piktochart Video.
1. Launch Piktochart Video and start recording
Go to Piktochart Video. Log into your account, or click Sign Up to create a new account. You can use your email or Google credentials for quick registration.
Once you complete the signup process, you’ll see multiple options to import a video in your Piktochart Video dashboard. You can import from Zoom, Google Drive, or your computer.
But if you want to record a fresh video from scratch, click Start recording.
You can choose between three capture modes:
- Video + Screen
If you want to make your asynchronous video more personal, we recommend the Video + Screen option. This will allow you to show your face next to a browser window, a presentation, or a progress update that you will share on your screen.
Now, choose the part of the screen that you want to share (entire screen, window, or chrome tab).
You’ll reach the video recording screen, where you’ll see a big red dot at the bottom. This is the button you need to click to start recording.
Now you can start recording your video message!
Make sure to speak in an energetic and confident tone. Convey how excited you are to be working with the prospect or client. Walk your audience through the presentation, report or web pages that you are sharing with them.
Once you’ve recorded the message, hit the red button again to pause the recording.
Next, you can click Preview to watch the video you recorded and see if you’re happy with it.
If you want to use this recording, click Use Video. If not, you can discard the video, go back and start all over again.
2. Select your video language
If your primary language is something other than English, Piktochart Video supports transcription for 60+ languages.
So after you click Use Video, Piktochart Video will ask you to select the language of your speech. Here you can search your desired language or pick from the dropdown menu.
3. Edit your asynchronous video in Piktochart Video
Once your video is imported, Piktochart Video will automatically create captions and display them on the left side of the screen, while you can preview your video on the right portion of the screen.
Editing subtitles is as easy as editing a text document. Select the portion of the text you want to modify or delete. Then type in the text you want to replace it with, or click Remove to get rid of it.
On the right part of the screen, you’ll see formatting and branding options above the preview video.
Here, you can change the font, size, alignment, background color, and more.
To make your videos look even more slick and memorable, consider adding your business logo. To add your brand logo, click Upload Image above the video preview.
Once the logo is uploaded, you can drag it anywhere on the video to determine where it should appear for the viewer. However, note that you can add your logo only if you have Piktochart Video’s premium subscription.
4. Export your video
Now that you have customized the video to your preferences, it’s time to use it. The final step is to export the video.
Click Export Video in the top right corner. In a few seconds, your video will be available to download in the Clips panel of your dashboard.
From there, hover over the video with your mouse. Then click Download to save the video to your computer. All done!
Congratulations, you have created your first asynchronous video.
For any videos you create, you can always log in to your dashboard to access the full recordings as well as your edited versions.
Save precious time and avoid Zoom fatigue with asynchronous video
Even before the pandemic, freelancers and consultants have explored different methods to engage potential clients and customers.
These methods include asynchronous approaches like emails and synchronous means such as phone calls and video meetings.
But considering the limitations of text and restrictions of video meetings, it’s time to adopt asynchronous video messaging.
It’s easy to use, familiar, and convenient for both you and your clients.
Get started today and use a tool like Piktochart Video to make the whole process a breeze. Try Piktochart Video for free and get started with your asynchronous videos.