“The one thing that you have, that nobody else has, is you. Your voice. Your mind. Your story. Your vision.” – Neil Gaiman
For the next infographic you create, add a little more preparation and design know-how and you’ll start creating high-quality infographics instantly.
You know infographics work but creating a high quality piece of work may be a challenge for some. If you have been creating many infographics and want to get inspired to create bigger, better, stronger work, you’ve come to the right place as I’ve listed some ideas and inspirations to create top-notch infographics!
Look at your product/service.
Explicit selling attempts are a big no-no. Take the opportunity to provide interesting and useful insights to your audience.
- People are usually curious about behind-the-scenes. Show how your service/product works. E.g. How Our Laws Are Made
If your service/product has some “instruction manual” or process, make a guideline. E.g. How Do I Choose An Infographic
If your service/product exists in a competitive market, showcasing interesting or novel uses of the service/product will give you points for creativity. E.g. Our 10 Cool Ways To Use PDFs
Share tips, cheat-sheets, hacks to your service/product. This makes it easier for new users to get on board and old users to improve their workflow. E.g. Layout Cheat Sheet: Making the Best Out of Visual Arrangement
Compare the newer versions of your service/product to the older ones like “This year versus last year”. People love seeing growth and improvement. E.g. Olympics: Then vs. Now
Returning visitors do not want to be pitched. But potential customers want to know what makes your service/product better than others to make decision. Creatively highlighting key features of your service/product will help to convince your customers-to-be. E.g. 10 Reasons To Visit Reykjavík, Iceland
People use your product/service to achieve a goal. So make guidelines about how to achieve that goal while subtly including your service/product as part of the process. E.g. How To Make Your Takeout & Frozen Meals Healthier
Have a blog for your business? Visualizing articles or small key points (microcontent) and making them embedable can do wonders to your ‘Share’ button. E.g. How To Write Better Emails
Look at your business’ social media channels. Any status or photo you shared got liked, shared, favorited, or retweeted much more than others? Build on that viral content- turn them into a visual story. E.g. Post, Pin & Tweet: The Best Time To Outreach (Added plus: this infographic gives you some tips on how to make content viral)
10. Explain your core values, most users want to know “Who You Are?” – whether it’s improving the lives of your users or saving the environment. The ‘Hows’ and ‘whys’ are always important too. E.g. Malbec 101
Look at your industry.
Your business has a context and a community. Staying in touch and keeping updated doesn’t only benefit your business, but also draws your customers’ attention.
- Share tips & advice relating to your industry as this shows thought leadership. E.g. The 10 Commandments Of Typography (for those in the creative design/ content development industry)
Strange things attracts attention. Highlight unique data, interesting statistics, fascinating facts that circulate in the industry. E.g. 9 Shocking Facts About The Food Industry
Myth-busting is fun. Show your knowledge by unraveling common misconceptions about the industry. E.g. 18 Myths People Believe About Education
Every industry has key figures. Talk about the leaders’ contributions, quotes, working styles, anything you find inspiring. Others will feel the same. E.g. Farewell To A Genius
Every industry has events, conferences and shows. Predict the outcome, recap and comment on what happened during these industry-specific events. E.g. Why The British Are The Best Grand Prix Racers
Every industry has hot keywords too. ‘Learning the lingo’ and making in-depth case studies will help you gain credibility. Here is where to start: Google Trends, hashtags on Twitter & Google+, Feedly, LinkedIn Pulse, StumbleUpon. E.g. Color, Value & Evolution Of Logos
17. Show the history or progress of your industry. How it came about. Who were the pioneers. What are the key figures. E.g. History Of #Hashtags
- New research about the industry just got published? Discuss the content, weighing the pros and cons of the research. E.g. How Google Glass Could Revolutionize The Medical Industry
The future is no less important than the present. Predicting, analyzing, comparing trends are all good ways to start the conversation. E.g. Top 10 Digital Branding Trends For 2015
Look at your audience.
Your current and potential audience are already telling you what they want to see. Strive to be audience-centric.
20. Make demographic infographic about your current customers. It’s something they can relate to; at the same time, it piques interests from people from the same demographic but aren’t your customers (yet). E.g. Who’s Sticking To Their Diet?
- What do your users post online? Does any of their interests match your service/product’s profile? Find that sweet spot where your business can assist your audience’s interests, and make lists like “Ten ways that can help you be a better XYZ”. E.g. $10,000 Strong And Growing
People love reading other people’s stories. Interview your happy customers and tell the story of how your business helps improve their mind/life/work/productivity. E.g. Helping Consumers Make Better Healthcare Decisions
Still have no idea? Ask your happy customers about what they want to read. After searching through regular social media channels for ideas, a survey on the website/email or getting a customer on the phone could steer you in the right direction.
Look at the time!
Seasons, holidays, or even the weather can be a great way to relate to your audience too!
- Does your business change in spring, summer, fall, winter? Publishing something right before the season starts is good timing. E.g. Shopular Unwraps It This Holiday Season
How about New Year, Valentines Day, April’s Fool Day, Easter, Thanksgiving, Christmas and many other celebrations? Mark the days that match your service/product’s profile and describe how your business can add value during the holidays or special events. E.g. New Infographic Theme: Chinese New Year
I have an idea! Where do I go next?
- 6 Types of Infographics and How to Get Started
- Piktochart Design Series: With These 8 Articles You Can Now Design Like a Pro
So go on then, Make Information Beautiful!