You’ve spent time creating an infographic. You’ve applied all the tips and tricks of creating an awesome infographic. It has a catchy title to go along with it. You have a nice flow going on and all your facts are checked and ready to go. And it looks awesome!
But, wait.
There are a few more tips and tricks to make your infographics more shareable. And it’s through the art of teasing. The art of teasing resembles exciting your audience, capturing their imagination, and ultimately leading them to their final destination, or in this case, the full infographic content. It is essential to build anticipation with your audience and make them come back for more.
Let’s look at how you can master the art of teasing and make your infographics more shareable.
Create smaller infographics that are easier to share via social media and mobile.
You should start off with smaller infographics. If you want your audience to share more of your infographics, smaller-sized infographics is the way. Why? Mobile users are able to view smaller infographics easier. And considering how the usage of mobile devices is continually increasing, having mobile-friendly infographics can be helpful in ensuring that everyone can enjoy your work.
When it comes to mobile users, it’s best to test your design prior to committing to it. If you are using a Piktochart template, for example, you can take a peak at the demo on your own mobile device to see how each section looks on a mobile screen.
Break up multiple topics into small infographic chunks.
Too many things to talk about in one infographic? Then, break them up into a few smaller infographics.
An infographic is not an infographic if it doesn’t communicate a specific idea well. If the audience cannot obtain good information at a glance, you’ll lose your chance of it being shared. Breaking your lengthy infographic into chunks will take some work. You’ll need to establish a goal for each section of the infographic, and then remove sections whose goals do not match the rest.
Bonus tip: End each part of the infographic based on the message being conveyed for each section. Or, you can end each part at the point where it will make your audience eager to find out more.
Daisy-chain your infographic chunks.
When you have a few infographics that fit a similar topical theme, you can use them to create a series for your audience. It’s a good way to get someone hooked on one thing and keep them coming back for more.
You start telling story with your infographic chunks. Start with the first chunk that leads into the second, and so on. You can time the release of the chunks too! Maybe publish one each week via your social media channels and/or your email list.
You can also present them in slideshow mode. For instance, Piktochart users can request your audience to use the “Presentation Mode” to view your infographic. You can also convert your infographics into presentation slides that can be uploaded and shared through Slideshare.
Make each infographic a tease and a promise.
Create the anticipation in your audience by revealing bit by bit.
Make each bit of shared infographic a tease and a promise. You can tease them to come back for the sequel. End your first chunk of infographic on a cliffhanger.
The trick to this would be going back to the part where you break your infographics into chunks. You’ll need to know where to break it, so your audience will want to check out the sequel. Or you can tease them by revealing some interesting part of your next chunk. Promise them there’s something to look forward to in the next release.
When your content lives up to this, your audience will share it. You can also use a series of infographics as a lead magnet opportunity. Start by releasing an awesome first part of your series, and then invite your audience to subscribe via email to get the next pieces delivered in an autoresponder drip campaign.
Images with the power to STOP.
Never forget to add arresting images in your infographics. It is the main ingredient in teasing. They have the power to stop, seduce, and intrigue your audience.
Consider using stock photography as a base—preferably look for images that have not been overused in your market. It may take some time to find them. One good method is to search for a keyword, then start looking from the last to the first page for the image that works best, since most people will choose images from the first page of results. You can check out some of the stock photos links here in the Content Curation & Creation section.
Turn your standard infographic into shareable infographic by mastering the art of teasing. What’s more, it helps you make a stickier website or social page.
How do you know you’ve mastered the art of the infographic tease? You’ll notice that more and more of your audience starts getting excited about the first infographic you release, knowing that it’s just the beginning of a new series. Start practising the art with Piktochart today.
