Let’s talk about infographics as a marketing tool. Infographics focus on visuals to spread information, businesses have made good use of the power of infographics in their branding.

Infographics is like Reddit’s tl;dr – but better.

Tl;dr which means “too long; didn’t read”, is widely used by Redditors on posts or comments which are long and wordy. This abbreviation will appear at the end of it with a single sentence to summarise the entire post. So if it takes too long to read a wall of text, just skip to the bottom for the tl;dr.

Infographic is a much better version of tl;dr. In fact, it is the fun and engaging version people actually read. Content is summarized with graphical representations, keywords, and concise data. This makes infographics easy to consume and fun to share.

Infographics as a concept is not new. It first appeared in the 1600s when Christoph Scheiner published a book with diagrams to demonstrate the rotation of the sun. In recent years, infographics have evolved and are making its way into classrooms, newsrooms and boardrooms.

Let’s talk about infographics as a marketing tool. Infographics focus on visuals to spread information, businesses have made good use of the power of infographics in their branding.

Here are 3 reasons as to why you should jump on the bandwagon and use infographics for branding:

  • It’s easier to consume
  • It boosts brand advocacy
  • It’s proven, the numbers say so

And of course, what better way to present the details than in an infographic!

Tl;dr: Infographics work. See this:

Use this code if you’d like to embed this infographic on your site:

<iframe width=”800″ height=”3775″ frameborder=”0″ scrolling=”no” style=”overflow-y:hidden;” src=”https://magic.piktochart.com/embed/2244687-infographics-for-branding”></iframe>

View and share this Piktochart: https://magic.piktochart.com/output/2244687-infographics-for-branding

This infographic was made with Piktochart – the editor for non-designers. Start making your own infographics immediately. It’s free!

Shuan Thing

Shuan Thing is a freelance writer who loves to explore and learn new stuff. As an avid reader, she never leaves home without a book or two in her bag. And a coffee mug in her hand.

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  • Susan Miller

    I believe you meant “rotation of the sun” not rotation of the “son” when you referred to the first uses of infographics. Spell check should never replace a good proofreader.

    • http://piktochart.com Ai Ching

      Hi Susan
      Wow, thanks for spotting that. We’ve made the necessary edits!

      You’re awesome!

      • -_-

        No, you did not..

        :(

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  • James Taylor

    very nice article, here is some prove that infographic is really powerful http://milkwhale.com/case-studies/the-story-behind-infographic-for-wrike/

  • http://www.pcicom.com/ Robert Sprague

    I love this…an infographic that tells marketers why they should use infographics. Very nice. Our Director of Corporate Visibility, Frances Reimers, recently delivered the keynote address at the Ragan Communications Visual Communications and Infographics Summit, and here’s what she had to say about infographics: http://www.pcicom.com/blog/tell-your-organizations-story-through-infographics/

    • Marta Olszewska

      Hi @pcicom:disqus ! Thanks for sharing the link, I circulated it among our team! I’ve listened to the keynote and absolutely agree that an infographic is valuable only when it makes a real impact. Tools like ours are intuitive and user friendly so that everyone can create an infographic, but it’s important for people to learn how to conceptualize, how to take out key messages from content or data and how to use proper visuals to tell the story that captivates and impacts others :)