Design

Typography I: How 4 Typeface Personalities Set The Tone of Your Infographics

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Typefaces establishes the all-important first impression: Define content purpose and brand identity by using appropriate typography

[This is part of the Infographic Design Series. Do check out the other posts!]

Just like appropriate dress-codes for different occasions, font-types are essentially the ‘dress code’ for the content you create. Font types help in prompting the users to the nature of content you have. It’s a good initial indicator of whether your contents are  creative, serious, business related or a particular font that users will just know that is from you (or your brand)

After some some research on font types, we managed to narrow down four ‘typeface personalities’ we believe would help you set the visual tone for your infographics.

1. Business Serious Typeface

As the name suggests, this form of typeface is for the no-nonsense, straight-to-the-point, suit and tie types of situations. Say you’re presenting your quarterly financial reports, presenting to prospective clients or trying to convince your boss that a television in the pantry room will help improve productivity- this is the style you want to go for.

Serif fonts are in general, better for printed works while sans serif better for the web.
serif-sansserif

In the left column below, Times New Roman would be a Serif font while the rest of them are Sans Serif (therefore good for web!)
typography-businessserious

As seen above, the business serious typefaces project a purposeful and orderly look to your infographics perfect for the professional business user.

2. Fun & Creative Typeface

Here’s the Fun part! This style of typefaces allows you to let the creative juices flow. Say you have some things to share about your rather unconventional hobby or if you want to make your invitation cards pop! This font-style is your best bet.

These typefaces have the ability to draw the attention of the reader right away simply because it is aesthetically pleasing. The table below gives you some tips on how to best pick some creative styles. The ones of the right column are still suitable if you use the font sparingly, e.g. within the header with a maximum of 20 characters

typography-funcreative

So remember, although using creative and stylish fonts are have great attention drawing powers, a good rule of thumb is to keep things simple. Do not discount the readability of your content for the fanciness of font.

3. Personal Typeface

As mentioned earlier in this post, typefaces have the ability to let your readers recognise your content as yours from miles away (okay, maybe not from miles away, but you get the point). This process is arguably as important as choosing a name for your product or company, it allows users to get a feel about the personality your content.

Good typefaces for this purpose are ones that can help you set the tone of your content without overdoing it. Choosing a slightly uncommon font will also help you stand out in the sea of Times New Roman and Arial. Below are some examples that you can use.
typography-personal

Note that a well thought out font-type will definitely go a long way in helping you make a presence and gain familiarity with your users.

4. Minimalist Typeface

Minimalism is the new black – the notion of less is more is becoming a more commonly practiced design strategy. Clean and well spaced out content with little obtrusive graphics has become all the hype in web design.

When looking for minimalistic typefaces, the associated personalities are legible, serious and clean.Some ideas for minimalistic text fonts can be seen below.
typography-minimalist
This typeface allows you to create bold, zen-like content and gets your message across with less clutter.

Here’s a quote from the late Steve Jobs on typography from his Stanford Commencement Address in 2005;

We hope you find this post on typeface personalities inspiring, you may like to check out how to pair fonts and make beautiful infographics.

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