Marketing

Text vs. Images: Deciding How to Effectively Present Content

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There are times when you can’t decide whether to do a text-only post or an image-only post. While each has a specific niche, you can be sure that not everyone will be pleased with either. It just doesn’t work that way.

If the two means of informing come head to head, from the onset, it would seem like images will win most of the time, especially when considering that the brain processes visual information sixty thousand times faster than textual data.

But don’t discount the power of words. After all, literature is alive and kicking, and everyone is still using words as a primary means of communication.

When conveying your message, which of the two is better? When you’re making a post, what medium should you choose? Should you go for the modern trend that is visual image or the “still surviving because of many reasons” written text?

Or what about a third option, an alternative that isn’t new but is better? Check this infographic from SlideGenius to know the scoop behind them.

piktochart_infographic

Resources:

Kratsas, Christian. “Text vs. Images: Reach a Higher Percentage of Your Fans?” SnapRetail. April 18, 2013. www.snapretail.com/blog/text-vs-images-wins-social

Kusinitz, Sam. “12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [Infographic].” HubSpot. July 18, 2014. blog.hubspot.com/marketing/visual-content-marketing-infographic#sm.0001lg5b2x3t0cr1q3g15uu34o56u

Marchant, Jo. “A Journey to the Oldest Cave Paintings in the World.” Smithsonian Magazine. January 2016. www.smithsonianmag.com/history/journey-oldest-cave-paintings-world-180957685/?no-ist

Waxman, Martin. “Visual Storytelling Through the Years.” Cision. March 27, 2015. www.cision.ca/best-practices/visual-storytelling-through-the-years

“Text vs. Image: A Question of Balance.” Inc. May 13, 2015. www.inc.com/istock/text-vs-image-a-question-of-balance.html

“The History of Writing.” Historian. n.d. www.historian.net/hxwrite.htm

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