Today, posters come in different forms – from bold, advertising types to minimalist posters.
You’ve probably created a few of them yourself but need design ideas to get you going. Perhaps you’re still struggling with your first poster design idea.
Whichever category you fall into, this poster creation guide is for you.
This article is a compilation of the most creative poster design and ideas. You’ll also find poster templates to get you up to speed.
Unleash your inner artist and take inspiration from these creative poster ideas!
Table of contents
Wait, what are poster templates?
Some days, you’re excited to get started immediately on a creative poster design. And on other days, you just sit in front of your phone or computer, blank and without ideas. The difference between both days is inspiration.
Whether you’re creating business advertisement posters, school or social event posters, motivationals, or social media ads, inspiration is what gets you going.
It lets you have enough creative ideas to work with and helps you arrange design elements for an excellent poster design.
Remember that you can get inspiration from several channels (more on that later).
Like an AI that writes for you when ideas are thin, a poster template represents one of your surest means of ideas and inspiration.
You don’t have to make posters from scratch when using a poster template. Instead, you can use the same layout template and only replace the content as appropriate.
When you use a poster template platform like Piktochart, you get loads of templates to choose from to make a design. You can also edit colors, icons, and font styles.
Another benefit of poster templates is their versatility. You don’t have to search endlessly for a poster template that looks exactly like the poster designs you want. Most templates can work for multiple design types with a bit of reshuffling.
You should have no problem personalizing a poster template using the following templates and poster design tips.
Poster ideas for school projects
Posters for school projects are highly effective and versatile for announcements and as a school project itself.
For example, you can use it to gauge how well someone knows about a topic or mobilize supporters for that upcoming student union government election.
If you have to make school projects and need some poster ideas, consider the following tips and templates.
1. Combine texts with objects to create synergy
Depicting relationships between design elements is crucial. You can use objects with texts for the best effects, like in the template below.
2. Feature vibrant colors
Colors appeal to people, and they can help you draw all the attention you need. Since most of your audience will likely be young people, bright colors is an excellent way of attracting their attention.
3. Cartoon effects are great for school projects
Young people love cartoons. Make your content resonate with your students by adding cartoon illustration effects to your posters.
4. Use shapes and icons for versatility
Poster ideas for businesses
A promotional or advertisement poster is a topnotch commercial strategy for promoting businesses.
Despite its long history of use, its importance has not diminished, even with the emergence of online business marketing.
Today, small and big businesses use their poster ad on social media platforms because it’s cost-effective and attention-grabbing, with the prospect of driving sales.
Here are some design ideas and examples.
1. Incorporate product images
Adding photos of your products enables you to share what you do with your target market. It reduces the need to say too much by making the product the focal point of your design.
The poster background can use a color overlay with the other information placed on it.
2. State the problems you solve
Customers prefer products that help them. Highlighting the exact solution on offer makes the advertisement poster stand out.
3. Use symbols that promote your business
If you do not have product images, you can replace them with symbols and icons. These will also help pass information quickly and save space on your design. Picking the right symbols and icons will tell your business’ story perfectly.
4. Ask relevant questions
Questions also tend to inspire people to act. The right question will motivate your customers to think about the answers, and they may have to patronize you just to find out.
In the example below, a computer shop can use the informational poster to help customers decide on what computer to buy.
Poster ideas for internal communications
Businesses cannot thrive without effective forms of internal communications.
Just as maintaining constant contact with clients is crucial, internal communication will keep employees focused, motivated, and safe.
Posters have become a standard item for internal communication; it’s almost impossible to find an organization that doesn’t utilize them for communicating internally.
For instance, posters do a perfect job at ensuring safety at work. In addition, HR can use an informative poster to remind employers of everyday tasks.
Posters are also an essential element of online information sharing these days.
The following tips will help you maintain an appealing and professional internal communication poster.
1. Use icons to pass information quickly
Consider how road signs pass so much information using icons. You can use the same creative poster idea for internal communications.
For example, use soap and hand icons to remind employees to wash their hands or use the overall and boot icons to inform them of the safety precautions within the premises.
2. Incorporate metrics
Did the organization just accomplish a new feat? Using metrics to inform employees that their work matters may be a good idea. You can also use the same strategy to remind everyone of targets to keep in mind.
Motivational poster ideas
Motivational posters do just one thing: they urge people to take action. Typography and quotes are a massive part of motivational posters, but they also feature other graphic elements.
A simple motivational poster can bring smiles to people’s faces, while the more powerful ones will cause people to take action.
1. Embrace the minimalist approach
Motivational posters do well with a minimalist design. Think clean background, bold texts, and a straightforward message.
2. Use typography to tell a story
Telling a motivational story in a visual way always works. But, of course, it needs to be concise and straight to the point. Typography works well for this kind of design, and you can use blocks to organize thing, like in the example below.
3. Design in black and white
Poster ideas for events
Events bring people together, and you need an attention-grabbing poster to get more people to attend the event.
From webinar promotions to announcement of sports events, use the event poster design ideas and templates below to get started with your event promotion.
1. Go straight to the point
Your event posters would benefit from hitting the nail on the head. You don’t want readers getting lost while reading your poster or missing out on vital details.
2. Use visuals that reflect the vibes of the event
An event poster should also reflect the event it is promoting.
For instance, poster ideas for sports events will include icons or images of the sports. Another creative poster example is using the stadium as a background image for a football event.
3. Go vintage
Vintage designs are very much in trend again. They can give an excellent vibe if used correctly, as seen in the vintage poster template below.
What should I make my poster about?
Generating poster design ideas is not as easy as it sounds, but you’ll get better with constant practice!
Here are some ideas on how to make a modern poster and tips on how to make them better.
1. Create a custom story
If you’re good at telling stories, consider using a poster design. There are loads of creative ideas and design elements that can create just the perfect story poster. Infographics work great in this regard.
You can create stories around your brand or design short stories that motivate. Typography will be essential for creating a custom story poster, but you should use images to limit the words.
The Piktochart template below is a good example. You can divide the infographic into smaller sections (content blocks) to recreate them into mini-posters.
2. Say exactly how your product or service helps
Customers pay more attention to their direct benefits from a product or service. Hence, businesses stand more chance of doing better when they explain this to customers.
A popular method is highlighting a void without your product and stating the solution you bring in a ‘before-and-after’ approach. To drive this home, you can make a poster using contrasting colors or patterns.
3. Communicate company values
Communicating the values that an organization stands for is helpful in internal communication. This helps employees get used to these values and work to promote the business.
You can also include images of activities that reflect these values. This way, they can familiarize themselves better with the messages and understand the values you’re passing across. Don’t forget to use your brand colors!
How can I make my poster look attractive?
Attractiveness ensures a poster appeals to its target audience. However, this goes beyond using extremely bright colors or stuffing the poster with images. Here are some quick tips for attention-grabbing posters.
1. Incorporate shapes, lines, and patterns
These elements are crucial in graphic design for different purposes. For instance, lines can direct the reader’s attention to a specific part of the poster design. Likewise, shapes and patterns can help make your poster information look more organized.
2. Combine complementary colors
Colors have always been an essential part of graphic design. They play several roles, and misunderstanding the design aspect can prove costly.
For example, bold colors are starting to draw attention again for good reasons. A bold color scheme can help catch the reader’s eye if used correctly, but all colors have their purpose.
It helps to combine complementary colors for a clean feel and contrasting colors for a more adventurous and eye-catching effect.
3. Pay attention to the hierarchy of objects
Many posters have different content elements on them, but an excellent poster design has information arranged in order of importance.
An easy method begins with the most vital parts at the top. For example, the movie title will likely be the most prominent in a movie poster.
Another method is to depict object importance with size. Use bold text to draw attention to the most important feature on your next event poster. Then, follow up with smaller components of the same size for elements in the same level.
4. Use consistent page margin width
Consistent margin width makes a poster design organized and professional.
Margins also help with information hierarchy, and neglecting them can render your design unreadable. For instance, related information should maintain closeness with spaces separating them from unrelated elements.
5. White space is just as important
White space, also known as negative space is a section in your poster with no content. However, negative spaces are as important as the parts with objects.
Ready to unleash your inner artist with posters?
Creating posters can feel overwhelming, especially if you’re not a graphic designer. But this does not have to be the case for you. You can design any poster without any knowledge of professional graphic design.
This is made possible by the massive library of poster templates by Piktochart. Piktochart features poster designs for various purposes.
All you need to do is pick a template, edit the elements, personalize it, and you’re all set.
Sign up for a free Piktochart account to get all the benefits of custom poster templates.
You’re all set with Piktochart’s online poster maker
Pick a template, edit it minutes, and voila, you have a stunning, attention-grabbing poster! You don’t have to be a designer.Try Piktochart for free