31 Inspirational Brand Colors and How to Use Them

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Coming up with a set of brand colors is an essential part of the journey that every company needs to take on its way to developing brand identity. The bulk of our users come from brands running the gamut of marketing to small businesses. This is why we’ve created a feature called “Brand Colors”. Want to jump right into using Piktochart? Create a free account here.

brand colors
With Piktochart, you’ll be able to “magically” create a brand palette by uploading an image of your choice. Nifty, isn’t it?

Having a deep understanding of how certain colors make consumers feel, and also whether those colors actually represent your brand, is an essential step to crafting your brand identity.

This is why we put together a list of brands, large and small, that have nailed it in terms of their brand identity and the visual assets that they’ve created—to both inspire and help you create a winning set of brand colors.

Food & Beverage

1. Talor Jorgen CoffeeThis Norwegian coffee roastery uses pastel versions of the primary colors (red, yellow, and blue) to communicate its warm and playful brand identity.
brand colors talortalor jorgen coffee brand colors

2. Gold Bar Whiskey As an aptly named whiskey brand, Gold Bar Whiskey’s packaging is literally shaped like a gold bar. By using a color palette that includes gold and black, this brand feels sleek, premium, and very fun when the product is stacked.
gold bar whiskey gold bar whiskey, brand color examplesgold bar whiskey brand colors

3. Omakse Room This Japanese omakase (phrase meaning “I’ll leave it up to you” in Japanese) restaurant uses only white and red—the colors of the Japanese flag. The result is clean and sophisticated, with the motif of red circles used throughout the branding as a nationalistic nod.
omakse roomomakse room japan omakse room brand colors

4. Hurly Burly Live CulturesA food brand that uses bright, playful, and quirky colors to represent its brand of fermented foods. Its color palette is drawn from the actual food colors themselves.
hurly burly live cultureshurly burly brandcolor palette, hurly burly live cultures

5. H+J This UK catering business uses bold colors to convey the different personalities of their many events, ranging from street food to office lunches. Represented by cheerful yellow, fiery red, cool green, and sophisticated grape.
h+j branding print h+jbrand colors, h+j brand

Create infographics, presentations, reports, flyers or posters online, with Piktochart. Just sign up here and try it out for free. With Pro, you will be able to easily extract your brand colors and use them in your visuals.

6. The Street Food Collective This food brand’s color palette is reminiscent of a 50’s diner scene and is made up of vintage hues. It fits their branding to a tee.
the street food collectivestreet food collective colorsthe street food collective color palette

7. Flor de Viento An organic health food shop from Mexico. It uses yellow to represent energy, light, and a brand new start—which is fitting for anyone looking to swap in a better diet. The weather vane and rooster also signifies their connection with farm produce.
flor de viento flor de vientobrand colors of Flor de Viento


8. Rasaru A Japanese men’s perfume brand that uses orange and white in its color palette. The orange, in this case, was likely meant to evoke feelings of vitality and confidence in consumers.
rasaru rasaru packagingbrand colors of rasaru

9. Bassetti Home InnovationThis Italian home textile brand uses a set of primary and secondary colors to convey innovation, ease, bravery, novelty, and freshness.
bassetti home innovation colors bassetti home visual conceptcolors of the bassetti home innovation brand

10. Tour & Travel A London-based travel startup that uses sun orange and ocean blue as its two brand colors. Fairly fitting for this brand identity.
tour & travel tour and travel colors, tour and traveltour and travel brand colors

11. Blue Saigon A Vietnamese button-making family business that uses indigo as its primary brand color. The color indigo has cultural and historical significance to Vietnam, as the indigo plant grows in the country’s northern highlands and is used to dye a lot of their fabric.
blue saigon blue saigon main colour, material colourblue saigon colors of the brand

12. Mutual AttractionThis London-based matchmaking service uses pastel pinks and greens as its main colors, which feel modern, youthful, fun, and reliable.
mutual attraction brand mutual attraction brochurecolor palette

13. NAU This Australian furniture design company derives its color palettes from Australia’s diverse landscapes, and the results are really something.
branding color palette nau nau furniture brandingcolors of nau brand


14. Cashtree An Indonesian digital rewards startup that uses radical red and royal blue, also includes red to purple gradient, to make up its brand colors. This color palette represents the “fun” and “diverse” aspect of the brand.
cashtree business cards, cashtree brandingcashtree colors

15. Mobu An Argentinian mobile retail brand that uses bright colors to communicate its fun, hip, and youthful approach to business. They use electric green, red, and yellow, which are starkly contrasted with dark green and grey. mobumobu colors

16. SM Protect This systems security firm uses all green, with white as an offset color, to represent its brand identity. Green works well for them as it has deep emotional associations with safety.
sm protect sm protect brandingsm protect hex codes, green color palette

17. Hidden CharactersThis creative agency uses orange as its primary brand color, which bursts forth with brightness, energy, enthusiasm, and creativity. Works in their favor.
hidden characters, stationery branding hidden characters, business cards, orange brandinghidden characters colors, orange color palette

18. Wokine This design agency and startup studio uses red and yellow as its main brand colors, which exude creativity, energy, and lightheartedness.
wokinewokine branding

19. WaaarkThis creative web studio builds custom-designed websites for its clients, and uses pastel reds and blues that are both elegant and playful.

Waaark waaark brand colors, complementary color palette

Big Brands

20. Dropbox Blue is probably the most universally-preferred color and this file sharing service uses it to reflect reliability, trustworthiness, and communication—which works well for a collaboration tool like Dropbox.dropboxdropbox colors hex codes, dropbox color palette, blue grey color palette
Google – The search engine giant’s original logo, designed by Ruth Kedar back in 1998 used the same colors you see today. She said it best: “The colors evoke memories of child play, but deftly stray from the color wheel strictures so as to hint to the inherent element of serendipity creeping into any search results page.”
google colorsgoogle brand colors, google color palette

22. Uber The controversial ride-hailing service’s original colors of blue, black, and grey offer an indication of a cool, sophisticated, and reliable premium service. Due to its latest rebrand though, Uber began introducing splashes of color to its palette by presenting different mood boards as per each of the countries it was operating in.
uber brandinguber brand colors

23. Lufthansa Although they use blue like most airlines, Lufthansa also ventured into the rare use of yellow to signify brightness, optimism, exclusivity, and daring.
lufthansalufthansa colors

24. Asana As a part of their rebrand, the Asana team wanted its brand colors to appear to be balancing clarity with energy. While clarity is the feeling of being on top of things, energy is the feeling of making progress. By using bright and colorful gradients, Asana’s new logo does just that.
asanaasana colors

25. Evernote As a productivity app, Evernote uses green as its resting color, to evoke a sense of stability and peace in its users.
evernote, notes appevernote brand colors

26. SpaceXAs a part of SpaceX’s rebranding, a lucky design student in LA was tasked with creating the space exploration company’s new brand identity. The color palette is fairly aligned with the company’s interplanetary transport goals, which uses Mars gold, galactic orange, space maroon, and infinite black. spacexspacex colors

27. National Geographic With its iconic yellow frame representing a window or portal to the world, National Geographic’s yellow is best associated with knowledge of wisdom.
national geographic brandnational geographic covers

national geographic colors, yellow palette

28. Bang & OlufsenThis high-end Danish consumer electronics company uses a sleek and warm color palette to represent its aesthetically pleasing and functional products.
bang & olufsenbang and olufsen brand, off the wall musiccolors, brown color palette, brown palette

29. Spotify the hip digital music service that everyone uses leverages the color green to likely represent freshness and vitality, something essential to a music brand.
spotify, music appspotify brand colors, pastel palette, pastel color palette

30. Airbnb The online accommodations marketplace uses colors that reflect passion and emotion, without the aggressive energy of a bright red. The purpose of these colors was to represent the idea of being able to belong anywhere.
airbnbairbnb brand colors

31. The Grand Budapest HotelThis majestic early 1900 establishment is home to legendary concierge M. Gustave, and also the stuff of Wes Anderson’s dreams. The hotel’s use of royal purple, sand, rose, salmon, and olive, present a feeling of warmth and luxury. the grand budapest hotel, grand budapest hotelgrand budapest hotel brandinghex code, pink color palette, nude color palette

Inspired and want to get creating? Here’s how. 

1. Open up the Piktochart editor, click on “Brand Colors” under your user drop-down menu.

piktochart dashboard - visuals tool

2. Welcome to the ‘Brand Colors’ tool! Here, you’ll be able to create your very own brand palette. One option is to use HEX codes, or our color picker, to create your palette.

brand colors - piktochart

3. Or, you’ll have the option to click on ‘Browse Images’ and grab colors from an image of your choice. If you were inspired by any of the brand colors in the above post, this is where our tool will come in handy.

how to select brand colors in piktochart

Check out our brand colors Pinterest board for further inspiration. And don’t forget to sign up for Piktochart, there are hundreds of visuals templates so you don’t need to start from scratch! Happy brand coloring!

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