Coming up with a set of brand colors is an essential part of the journey that every company needs to take on its way to developing brand identity. The bulk of our users come from brands, running the gamut of marketing to small businesses, which is why we’ve created a feature called “Brand Colors,” freshly launched today! Want to jump right into using the tool? Learn all about it in here.
Having a deep understanding of how certain colors make consumers feel, and also whether those colors actually represent your brand, is an essential step to crafting your brand identity.
Which is why we put together a list of brands, large and small, that have nailed it in terms of their brand identity and the visual assets that they’ve created — to both inspire and help you create a winning set of brand colors.
Food & Beverage
1. Talor Jorgen Coffee – This Norweigian coffee roastery uses pastel versions of the primary colors (red, yellow, and blue) to communicate its warm and playful brand identity.
2. Gold Bar Whiskey – As an aptly named whiskey brand, Gold Bar Whiskey’s packaging is literally shaped like a gold bar. By using a color palette that includes gold and black, this brand feels sleek, premium, and very fun when the product is stacked.
3. Omakse Room – This Japanese omakase (phrase meaning “I’ll leave it up to you” in Japanese) restaurant uses only white and red – the colors of the Japanese flag. The result is clean and sophisticated, with the motif of red circles used throughout the branding as a nationalistic nod.
4. Hurly Burly Live Cultures – A food brand that uses bright, playful, and quirky colors to represent its brand of fermented foods. Its color palette is drawn from the actual food colors itself.
5. H+J – This UK catering business uses bold colors to convey the different personalities of their many events, ranging from street food to office lunches. Represented by cheerful yellow, fiery red, cool green, and sophisticated grape.
6. The Street Food Collective – This food brand’s color palette is reminiscent of a 50’s diner scene and is made up of vintage hues. It fits their branding to a tee.
7. Flor de Viento – An organic health food shop from Mexico. It uses yellow to represent energy, light, and a brand new start – which is fitting for anyone looking to swap in a better diet. The weather vane and rooster also signifies their connection with farm produce.
8. Rasaru – A Japanese men’s perfume brand that uses orange and white in its color palette. The orange, in this case, was likely meant to evoke feelings of vitality and confidence in consumers.
9. Basetti Home Innovation – This Italian home textile brand uses a set of primary and secondary colors to convey innovation, ease, bravery, novelty, and freshness.
10. Tour & Travel – A London-based travel startup that uses sun orange and ocean blue as its two brand colors. Fairly fitting for this brand identity.
11. Blue Saigon – A Vietnamese button-making family business that uses indigo as its primary brand color. The color indigo has cultural and historical significance to Vietnam, as the indigo plant grows in the country’s northern highlands and is used to dye a lot of their fabric.
12. Mutual Attraction – This London-based matchmaking service uses pastel pinks and greens as its main colors, which feels modern, youthful, fun and reliable.
13. NAU – This Australian furniture design company derives its color palettes from Australia’s diverse landscapes, and the results are really something.
14. Cashtree – An Indonesian digital rewards startup that uses radical red and royal blue, also includes red to purple gradient, to make up its brand colors. This color palette represents the “fun” and “diverse” aspect of the brand.
15. Mobu – An Argentinian mobile retail brand that uses bright colors to communicate its fun, hip and youthful approach to business. They use electric green, red, and yellow, which are starkly contrasted with dark green and grey.
16. SM Protect – This systems security firm uses all green, with white as an offset color, to represent is brand identity. Green works well for them as it has deep emotional associations with safety.
17. Hidden Characters – This creative agency uses orange as its primary brand color, which bursts forth with brightness, energy, enthusiasm, and creativity. Works in their favor.
18. Wokine – This design agency and startup studio uses red and yellow as its main brand colors which exudes creativity, energy, and lightheartedness.
19. Waaark – This creative web studio builds custom-designed websites for its clients, and uses pastel reds and blues that are both elegant and playful.
20. DropBox – Blue is probably the most universally-preferred color and this file sharing service uses it to reflect reliability, trustworthiness, and communication – which works well for a collaboration tool like DropBox.
21. Google – The search engine giant’s original logo, designed by Ruth Kedar back in 1998 used the same colors you see today. She said it best: “The colors evoke memories of child play, but deftly stray from the color wheel strictures so as to hint to the inherent element of serendipity creeping into any search results page.”
22. Uber – The controversial ride-hailing service’s original colors of blue, black and grey offer indication of a cool, sophisticated, and reliable premium service. Due to its latest rebrand though, Uber began introducing splashes of color to its palette by presenting different mood boards as per each of the countries it was operating in.
23. Lufthansa – Although they use blue like most airlines, Lufthansa also ventured into the rare use of yellow to signify brightness, optimism, exclusivity and daring.
24. Asana – As a part of their rebrand, the Asana team wanted its brand colors to appear to be balancing clarity with energy. While clarity is the feeling of being on top of things, energy is the feeling of making progress. By using bright and colorful gradients, Asana’s new logo does just that.
25. Evernote – As a productivity app, Evernote uses green as its resting color, to evoke a sense of stability and peace in its users.
26. SpaceX – As a part of SpaceX’s rebranding, a lucky design student in LA was tasked with creating the space exploration company’s new brand identity. The color palette is fairly alighed with the company’s interplanetary transport goals, which uses Mars gold, galactic orange, space maroon, and infinite black.
27. National Geographic – With its iconic yellow frame representing a window or portal to the world, National Geographic’s yellow is best associated with knowledge of wisdom.
28. Bang & Olufsen – This high-end Danish consumer electronics company uses a sleek and warm color palette to represent its aesthetically pleasing and functional products.
29. Spotify – the hip digital music service that everyone uses leverages the color green to likely represent freshness and vitality, something essential to a music brand.
30. Airbnb – The online accommodations marketplace uses colors that reflect passion and emotion, without the aggressive energy of a bright red. The purpose of these colors was to represent the idea of being able to belong anywhere.
31. Grand Budapest Hotel – This majestic early 1900 establishment is home to legendary concierge M. Gustave, and also the stuff of Wes Anderson’s dreams. The hotel’s use of royal purple, sand, rose, salmon, and olive, present a feeling of warmth and luxury.
Inspired and want to get creating? Here’s how.
- Open up the Piktochart editor, click on “Brand Colors” under your user drop down menu.
- Welcome to the ‘Brand Colors’ tool! Here, you’ll be able to create your very own brand palette. One option is to use hex codes, or our color picker, to create your palette.
- Or, you’ll have the option to click on ‘Browse Images’ and grab colors from an image of your choice. If you were inspired by any of the brand colors in the above post, this is where our tool will come in handy.
As always, if you have any problems at all, our customer delight team will be happy to assist you – you can reach out to them here. Happy brand coloring!