Graphic Design Trends in 2020: Craze and Comebacks

By | January 9, 2020 - 5 Minutes Read

Image by Piktochart

Going big with graphic design this 2020? Whether you are creating your next office presentation, social media post, marketing flyer or other creative project, make sure you know the graphic design trends of 2020 that are going to help you stay on top of the game.

We talked to Piktochart’s design expert, Natasya Sunarto, for her insights on the design trends that will rule in 2020. Here’s what ranked high on her creative radar, with some tips that can help you create an awesome 2020 visual treat.

8 graphic design trends for 2020

Typography craze 

Designers play with typography all the time, which Sunarto says is an art form that helps you achieve diverse, high-impact designs. 

“It’s great to create contrast in your design and to simply attract attention by combining different font styles, width and weight,” Sunarto says, adding that the trend of maxi or big typography will continue to flourish in 2020.

Using typography in visuals
Graphic by Violane and Jeremy/Behance

“Playing with typography helps you deliver a stronger message,” the design expert says. She recommends playing with font size and weight to create visual hierarchy and contrast. 

A composite image of poster designs by Quim Marin and Xavier Esclusa Trias/Behance

To make your creative project stand out, use maxi typography or big sized text to create a pattern, background or as main visual. Go big or go home!

Tips: With Piktochart, you can incorporate this trend to create posters, reports and presentations. You can also upload your own unique fonts in order to create the personalized visual that you want to achieve with your creative templates. Watch this video to learn how to creatively play with typography:

Vivid duotone colors and gradients

There’s absolutely no reason to throw shade at duotone this year. 

Piktochart’s design guru, Sunarto, says duotone’s popularity will continue in 2020, but with a simplified twist. It is the perfect design pair to Classic Blue, the indigo hue that has been named Pantone’s color of 2020.

The duotone effect is a graphic effect created by two contrasting colors. You can easily apply this effect into your visual by choosing a pair of complementary colors as the main colors. 

Create your own visual with Piktochart.

Thanks to Spotify, duotone continues to create daily converts with its fun and trendy effect. “Duotone applied in gradients really gives intricacy to their design,” Sunarto notes.

Image by Spotify

Tips: With Piktochart, you can easily recreate the duotone effect by putting a square shape layer underneath a monochrome photo and setting the opacity to 50 percent or lower.  Want to take it a notch higher? Upload your unique brand colors. Awesome, right?

Image masking

Image masking isn’t new to the design world, but it is predicted to stay in 2020 as a fun visual teaser. What is image masking? It is the simple technique of putting an image within a shape. 

“It adds a sophisticated touch to your visual and also gives out a mysterious feel by revealing a small part of your big idea,” says Piktochart’s design expert Sunarto.

There are several ways of incorporating image masking into your design. You can use it within letters, numbers, brush strokes or basic shapes for eye-popping visuals.

A screenshot of ACCM’s homepage.

“Using image masking complements the visual’s overall look and feel, rather than putting the whole photograph in your design,” Sunarto says.

Create your own visual with Piktochart

Tip: Image masking can be done easily in Piktochart by using the photo frame feature and photo masking feature. Watch how it is done:

Liquid and organic shapes

It’s definitely in to think outside the box this year. Literally, we might add.

Piktochart design expert Sunarto says irregular shapes and asymmetric designs will dominate the aesthetics in 2020 as designers get inspired by the freedom to create unique textures and patterns.

Geometric designs are out, fluid designs are in. Think liquid and organic shapes that are new and interesting in their irregularity. 

Website design by Vladimir Gruev/Dribble

“Liquid and organic shapes suggest creativity and flows that allow designers to play with their design. These elements are combined with earthy tones to make creative patterns. As opposed to geometric shapes, organic shapes allow designers to experiment with various styles,” Sunarto says.

Incorporating organic shapes into your design makes it more creative and artistic, she says. “Often times, they are combined with an illustration to create a style, or are combined with color to establish brand personality,” she adds.

Tip: With Piktochart, you can choose, rotate, scale or flip organic shapes, or clone it to create a pattern. To find a selection of organic shapes, go to Graphics/Shapes & Icons/Decorative Elements.

Simplified illustration

The style of illustration made popular by web-based messaging platform Slack in 2017 has created a trend that is predicted to flow into 2020 with a simplified twist. 

Slack combined a few vectors to tell a story through its game-changing digital illustration style.

Image by Slack

This year, simplified illustrations will go even bigger, but with more focus on the message rather than the art, says Piktochart design expert Sunarto. 

Create your own visual with Piktochart

“In some cases, illustrations achieve a better storytelling than a photo can. It also adds a little human touch. Brands like Uber and Spotify have started using illustrations to convey the approachable and human character in their service,” Sunarto says. 

Tip: You can combine icons to create your own simplified illustration in Piktochart. Go to the Graphics category and pick any icon under the People subcategory.

Isometric 

The world is definitely not flat so why on earth would you stick to a flat design? 

Isometric designs will continue to remain a big trend in 2020 and will even find their way into motion design, says Piktochart design guru Sunarto, describing it as a “really engaging” visual element.

Image by Sung Hwan Jang/Behance

Isometric designs are 3D compositions that are applied on fonts and other forms that make them pop out of the page.

Image by Qu’est-ce Que C’est Design Singapore/Behance

“The isometric style is used in various platforms, like websites, infographics and presentations. At Piktochart, we use isometric illustrations in our blog post header,” Sunarto says.

New retro

The retro style is back with a vengeance in 2020, with vintage-inspired designs taking a big slice of the creative pie.

“Designers love playing with typography, photo and layout to recreate that retro feel. The key to this style is typography contrast and monochrome image,” says Sunarto.

Poster design by Jack Castro/Behance

She recommends combining bold fonts, like Archivo Black or Days One, with duotone or monochrome photographs to achieve the retro look. You can also play with sans serif fonts like Chivo and Arimo to create a retro contrast. “A simple layout can also enhance the retro feeling,” she adds.

Color is also important, she says.  “Color pairing is the key. For example, the mix of orange and black gives out those retro vibes,” she says. 

Create your own visual with Piktochart

Live data visualization

Data is gold and in 2020, live data visualization will continue to glitter as people look for easier ways to digest information.

What is data visualization? It is a method of communicating insights from data using graphic representations. Data visualization is commonly used in infographics, presentations and even installations.

Photo by Medialab Katowice/Behance

“In 2020 it will be necessary to combine efficient design and data visualization to dynamic dashboards or data reports so that they offer a flexible and versatile solution in the visual field,” says Piktochart design expert Sunarto. 

Piktochart takes data visualisation seriously; launching its Vizpresso project last year to condense stories into visual information. Its web-based design platform, Piktochart.com, also features specialized charts to turn complex data into visuals that are easier to understand. 

Visual by Vallerio Pellegrini/Behance