Marketing

11 Best Podcasts That Visual Marketers Should Listen to

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As someone who considers himself in constant beta, I’m always looking to learn, grow, or simply become a better individual every day.

A few years ago, books and long-form articles were, naturally, my primary sources of new knowledge. I devoured anything I considered even remotely interesting. After all, I was under the impression that they were the only sources.

Oh boy, was I wrong…

In mid-2014, a good friend of mine introduced me to the wonders of the podcast world. Before that day, I thought of podcasts as that annoying little purple app I couldn’t delete from my iPhone.

Now, I can’t imagine a happy world without podcasting. Not only it is convenient, entertaining, and enlightening, but it’s also free!

best podcasts visual marketers

For those reasons, podcasts are quickly becoming mainstream in our culture. Although terrestrial radio – you know, AM/FM – isn’t completely dead yet, podcasting is slowly gaining ground as the preferred way of consuming audio information.

This is especially true for anyone who works in the technology industry – but particularly for visual marketers.

As a visual marketer, you are in a unique and special position: you find yourself at the crossroads of two broad, yet different disciplines – design and marketing. To excel and achieve your goals, you should be comfortable playing with both. You should be able to assess challenges and problems from two different perspectives.

To achieve that, you should consume information from all walks of life, so you can stay on top of what’s going on in both disciplines. With that in mind, we curated the best podcasts for visual marketers, with topics ranging from creativity to growth marketing and the design process.

Enjoy!

1. Businessology

Businessology is the perfect podcast to start this list with – it’s a show about the business of design and the design of business, hosted by Jason Blumer.

As a visual marketer, you need to understand the nitty-gritty details of the design world and the business world, and this podcast recognizes the connections between the two, and offers a unique perspective on both.  It’s an ideal combination.

2. Design Details

In 2015, Brian Lovin left his position as a product manager and designer at Buffer to fulfill his dream: To build his own podcasting company. That’s when Spec. was born – a resource to help designers and developers learn, find great resources, and connect with one another.

The first show he developed, Design Details, can be described as “a show about the people who design our favorite products.” In it, he explores the design process in renowned companies and startups like Etsy, GoPro, and Airbnb.

3. The Growth Show

The Growth Show is a podcast hosted by the Hubspot team, and it’s dedicated to individuals whose primary goal is to drive growth – whether that’s a startup, a community, an idea or just a team.

Each week, someone at Hubspot sits down and has a fantastic conversation with someone who has driven remarkable growth, attempting to break down and reverse engineer the process.

Guests range from Lyft’s CMO to Ryan Hoover and Erik Torenberg from Product Hunt.

4. Surprisingly Awesome

Surprisingly Awesome is the latest podcast to be born out of Gimlet Media’s womb. In it, Adam Davidson and Adam McKay “reveal the hidden awesomeness in everyday things.”

In other words, they pick a boring topic like broccoli or interest rates, do some thorough research, and turn it into a compelling, engaging, and fun-to-hear podcast.

As a visual marketer, this podcast can help you learn how to tell a fascinating story, even if the topic is as dull as watching the grass grow.

5. The Fizzle Show

The Fizzle Show is a podcast for online entrepreneurs and independent creatives that brings you fascinating lessons on building your audience, marketing in creative ways, or starting a business that matters.

If you care about visual marketing, this podcast will offer you a fresh and unique perspective on both design and marketing.

6. Design Matters

Design Matters is the world’s first podcast about design – it’s a constant exploration into the vast universe of of creative culture through fascinating conversations with designers, writers, artists, musicians, and more.

If you are looking for some creative inspiration to get you out of that ‘marketer’s block’, just listen to a few episodes of Design Matters. The one featuring Jonathan Fields is particularly enlightening!

7. Adventures in Design

Adventures in Design started in 2012 when Mark and Billy, two designer friends, stumbled upon the idea of making a podcast about design. In their first episode, they realized they weren’t very good at podcasting.

However, they persisted, and 4 years later, Adventures in Design is one of the most popular design podcasts in the iTunes directory. The show can provide you with an insider’s view on the world of creative design and will help you  see design in new ways. The latest episodes talks about The Walking Dead, Star Wars and the search for inspiration in a profit-driven world.

8. The Smart Passive Income

Pat Flynn is one of the most renowned online marketing experts in the world. After being laid off in 2008, Pat has taught millions of people how to make a living on the internet doing what they love. Last month alone, his business generated over $100,000, and he reveals all his inner secrets in his podcast, The Smart Passive Income.

The Smart Passive Income has been featured on iTunes, in the New York Times and downloaded over 18 million times. If you have a chance, take a few minutes and listen to any of the 196 episodes.

9. The #AskGaryVee Show

In The #AskGaryVee Show, renowned marketer and New York Times best-selling author Gary Vaynerchuk personally answers questions about marketing, social media, entrepreneurship, and building a business.

If you are a marketer looking to leverage the power of social networks and online marketing, then you must listen to this podcast. New episodes are released every day. They last around 15 minutes, and they are fun and enlightening.

10. The Deeply Graphic Design Cast

If you are a visual marketer, graphic designer, or creative worker of any kind, this is the best podcast you’ll listen to this year. Each episode tackles a different aspect or topic related to design – maximizing creativity, finding better freelance clients, daily routines, and more.

In addition to covering design-related questions, the hosts answer listener-submitted questions in every episode. My favorite episode is “Personal Branding Revisited,” in which they teach freelancers, marketers, and agencies how to stay memorable.

11. Design Guy

Although this podcast has been retired, Design Guy is a timeless podcast that explains design principles, tips, and techniques in a way anyone can understand. Every episode, host Anthony Rotolo offers design lessons, inspiration, and best-practices on the industry.

If you aren’t extremely familiar with design, this should be the first podcast you listen to in the  morning or during your workout.

What about you? Are you a podcasting fan? What do you listen to while driving or working out? We’d love to know!

Images via Flickr

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