Posted 2014-02-20 by & filed under Design.

There is more to infographics than a bunch of scattered numbers and pictures in a long image. Actually there are different types of infographics (this flowchart shows 8) that come each with their own strengths.

As Danny Ashton from NeoMam Studios puts it:

“The right kind of infographic should match your data to your narrative and ensure that people take away your message after reading it. While infographics may not come in that many shapes or sizes (600 x 1,800 pixels is the norm), that doesn’t mean there’s a stock standard infographic for you.”

1. Visualised Article

1 visualised article

2. Flowchart

flow chart infographic type

3. The Timeline

timeline infographic

4. Useful Bait

useful bait infographic

5. Versus Infographic

versus infographic

6. Number Porn

data porn infographic

7. Photo Infographic

photo infographic

8. Data Vis

data viz infographic

 Check out the flowchart below to determine which infographic type works the best for you!

8 types of infographics: which is right for you?

Thank you NeoMam Studios!

About Author

Natalija S.

Natalija joins us from Lithuania with a MSc. An adventuress at heart, she aspires to work in fast moving startup environment. Her goal is to eat lots of local food and learn some Chinese. Ni hao!

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13 Responses to “8 types of infographics: which is right for you?”

  1. Brandon

    Loved this. Really helped me to understand how I should start using info graphics and what might be most practical for my content! Thanks!

  2. Jen

    Thanks so much for this very helpful breakdown! I wish you would use a different title for type #6 because I would love to refer my middle school students to this post when they research Infographics… But the word “porn” wouldn’t be appropriate. Other than that, you have made types of Infographics very easy to understand and analyze.

  3. Santi Hendrawati

    Thanks a lot. It really enriches my understanding about infographics. Do you know any books on infographics to learn further?



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