Reports

20 Types of Reports and When to Use Them (Plus Templates)

If the many types of reports used in businesses make you want to scream, you’re not alone.

It can get overwhelming – from internal reports about sales activities to reports you need to submit for external collaborators. 

However, the reality of modern business is that they require several business report types to achieve success. 

Unito report revealed that over 75% of respondents said reports provide valuable insights almost every time.

The chances are high that you’ve had to write certain types of reports, whether you realize it or not. Irrespective of your role, you’ll likely need to write reports, whether occasionally or once in a while.

And to ensure you’re writing the appropriate report for specific situations, you need to recognize the different types of reports and how to write them.

Below, you’ll discover an exhaustive list of business report types, what they do, when you need them, plus examples and templates. 

Let’s get into it. 

Table of contents

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What is report writing? 

Do you remember those report cards you received at the end of every school session? The details of how well you perform academic and extracurricular activities during the year.

This is what reports do. 

Reports are documents detailing the results or findings from a process, project, or investigation. They can also refer to a well-detailed analysis of specific data sets or situations.

In business communications, report writing is the process of preparing formal documents that elaborate on a specific topic. Report writing often uses facts, tables, graphs, charts, etc., to explain its findings for easy comprehension.

Since any report aims to educate and inform, preparing the perfect report that focuses on the target audience is crucial. Some reports also present available options and recommendations based on their findings.

20 report types, examples, and templates 

While numerous types of reports are used by businesses, these are the most common ones we’ve seen use almost daily.

1. Formal report

Formal reports often carry objective information that is in-depth and straight to the point without personal references. These reports require careful structuring based on the organization’s style and purpose.

Formal report classification includes accounting reports, functional reports, and other lengthy reports.

employee compensation formal report template cover
This template has 10 report pages that you can edit and customize

2. Informal report 

An informal report is the opposite of a formal report. It lacks strict structuring, contains short messages, and uses casual language.

Businesses intending to pass quick critical information often use informal reports. Informal reports pay more attention to fast and effective communication than formal structuring.

Again, other types of reports fall into this category, including digital postings, emails, memo reports, and some forms of internal reports.

fashion internal report template cover
This template has 13 report pages that you can edit and customize

3. Audit report

An audit report is a formal report created by an auditor about the financial status of an organization. Audit reports are written using generally accepted auditing standards.

However, these formats may vary slightly depending on the audit’s circumstances. An example is an end-of-the-year audit report for an organization.

internal audit report template cover
This template has 7 report pages that you can edit and customize

4. Marketing report

Marketing reports give detailed information about marketing campaigns. They are used for monitoring marketing activities and informing about marketing strategies that work or require improvements.

social media report template cover
This template has 11 report pages that you can edit and customize

5. Progress or periodic report

Progress reports, also known as periodic reports, are reports generated at specific intervals. Depending on the report needs, they could be daily, weekly, monthly, quarterly, and annual reports, or they may even use regularly scheduled dates. 

Progress reports are used to supply progress or performance information. Other business report types could also qualify as periodic reports if they are made available at intervals. 

Examples of progress reports include analytical reports, Google analytics reports, and inventory reports. 

progress report template cover
This template has 4 report pages that you can edit and customize

6. Trend report

Sometimes called trend analysis reports, trend reports analyze everyday business operations and compare them to forecasts.

This report helps businesses discover recent industry trends and how they can benefit organizations. They also reveal important details about marketing campaigns and tell you the reach of your messages and their influences on marketing.

Examples include Google Analytics reports, surveys, and statistical reports.

annual trends report template cover
This template has 11 report pages that you can edit and customize

7. Analytical report

Analytical reports have gained prominence in recent years due to the growing importance of business data analysis. 

The last few years have seen data analysis ingrained as part of standard business practices, and the industry expects to reach $68 billion in annual revenue by 2025.

Organizations leverage data-driven insights that make analytical reports one of the most common reports used. Analytical reports can suggest recommendations to improve businesses by leveraging data insights to evaluate performance.

financial analysis report template cover

8. Evaluation report

When an organization rolls out products, services, campaigns, or processes, they need to evaluate the success periodically or after the program.

An evaluation report documents a product’s effectiveness if a service meets expectations or if a campaign is successful.

Evaluation reports also highlight findings and make recommendations based on the performance. It is a formal, in-depth report, sometimes including background information, definitions, results, forecasts, and recommendations.

This report can assist with the decision-making process and show transparency to stakeholders.

evaluation report template cover
This template has 10 report pages that you can edit and customize

9. Client report

Since businesses deal with clients, they need a client report detailing their relationship with each client and their work activities. Client reports are used to give clients clarity of the progress of projects and help the business with management decisions.

Client reports are created and delivered according to the agreed time frame. For example, it could be weekly, monthly, quarterly, etc. This makes the report a periodic report.

Meetings and discussions with clients could also accompany it to explain the content. As a result, client reporting helps a business build trust.

client report template cover
This template has 10 report pages that you can edit and customize

10. Sales report

The sales department reports a business’ sales performance to executives and the board through the sales reports. Members of the sales team could also make a sales report for other group members or the team manager.

A sales report details the performance of a business for a specified period. They can also reveal happenings on the field to inform decisions.

This type of report highlights sales volume, revenue from the sales, leads, etc. They may be used to set key performance indicators or formulate an entire business target.

Examples of sales reports include periodic reports that track how sales perform for the specified period. For instance, a weekly sales report will track weekly sales, revenue, leads, etc.

sales report template
This template has 9 report pages that you can edit and customize

11. Proposal report

Businesses go into partnerships and other forms of business relationships. But before this happens, they establish the specifics of the relationship through a proposal report.

Proposal reports are official documents highlighting how a business intends to help another.

Proposal reports are sent in response to a Request for Proposal or RFP. They contain specific steps the business will undertake to assist the recipient business.

Since a company usually receives business proposals from many businesses, aim for thorough and precise proposal reports.

digital marketing proposal template cover
This template has 10 report pages that you can edit and customize

12. Survey report 

Survey reports are documents that help a business highlight the findings from a survey. It does its best to summarize the responses of a survey and objectively present the information while using visuals like tables, graphs, charts, and infographics to make reports easy to read.

survey report template cover
This template has 6 report pages that you can edit and customize

13. Research report

Research reports are documents created to communicate the findings from the research – whether business or scientific – related to the company. Experts in the field usually do it. Sometimes, a research report can uncover information requiring urgent attention.

The content in a research report includes the research process, findings, conclusions, recommendations, and limitations.

It will inform a business about essential market needs they need to attend to and how their products or service affects the public. For example, some social media platforms are looking into how they influence young people.

SDG report template cover
This template has 10 report pages that you can edit and customize

14. Financial report

Financial reports and budget reports are often used interchangeably, but they are not necessarily the same.

Production and finance departments are typically in charge of these reports. Financial reports are formal documents that explain a business’s financial status and performance. Examples of budget reports include weekly or monthly financial reports that detail the economic activities for the period specified.

On the other hand, budget reports are concerned with the pre-set budget conditions and how they compare with the company’s financial situation. They help businesses make proper financial decisions and can be used to compare milestones over a specific period.

corporate financial review template
This template has 11 report pages that you can edit and customize

15. Incident report

Although businesses put measures to prevent accidents and other undesirable incidents, they can still happen in the workplace. And when these incidents occur, additional steps may be required to avoid a reoccurrence. An incident report is an informational report that details the facts of an incident.

Incident reports may also reveal unusual occurrences, safety and health issues, security breaches, near misses, damage, etc.

It highlights the cause, exact occurrence, and ways to prevent incidents in the future. Specific industries, such as insurance companies and security agencies, may also require them.

incident report template cover
This template has 3 report pages that you can edit and customize

16. Project report

Also known as a project health report, project reports help the organization give information about specific projects.

Businesses generally embark on projects, and making reports about each one allows them to track progress and assess performance effectively.

Project reports contain the objectives, which can help ensure compliance from everyone overseeing the project. It also makes it easy for stakeholders to give feedback, edit, assess financial requirements, and implement necessary actions.

marketing project template cover
This template has 4 report pages that you can edit and customize

17. Annual report

Annual reports are comprehensive reports that give in-depth details about a business in the preceding year. It details the financial statements and achievements for the specific year. 

They could qualify as external reports since many organizations release their annual reports to the public. In some instances, releasing annual reports may be a mandate for some businesses.

However, companies mainly design annual reports to review the company’s business during the year. They help stakeholders become aware of the performance and inform shareholders and others about the financial performance.

annual report template cover
This template has 8 report pages that you can edit and customize

18. Lateral report

Vertical and lateral reports are terms used when referring to the direction of a report. Lateral reports describe those that move between members at the same organizational level.

Examples of these types of reports are informational reports exchanged between team managers, short reports between members of a team, or comprehensive reports between departments.

talent management and recruitment template cover
This template has 10 report pages that you can edit and customize

19. Vertical report 

A vertical report is a report shared between different organizational hierarchies. It could be from a higher level to a lower level or vice versa.

Examples include business reports from employees members of an executive team or managers to their team members.

team progress report template cover
This template has 7 report pages that you can edit and customize

20. Event report

Businesses organize many events, and event reports analyze each event’s success.

Event managers prepare these reports, and it works by comparing event results to the set goals. It determines an event’s success and serves as a blueprint for future events.

event report template cover
This template has 9 report pages that you can edit and customize

Make beautiful, engaging reports with Piktochart 

Understanding the different types of reports is crucial to using them for the growth and organization of your business. 

Not only are reports vital, but they can also help a business identify pain points and forecast future occurrences when appropriately used.

However, this isn’t always the case due to the large number of business report types that often confuse employees and owners.

The way out is to use report writing tools like Piktochart. Piktochart is an all-in-one business communication tool that helps businesses create reports, presentations, infographics, and a wide range of other business designs.

Its massive library of templates lets you get started quickly and turn complex data into clear, insightful reports in just a short amount of time. 

Pick a template, input your data, and watch your report come alive. Create a free Piktochart account to get started now!


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Start with a report template designed by experts and customize it with your fonts and brand colors. Upload your own photos or choose from our free library of royalty-free images. Add charts or maps and quickly get to a professionally-looking report.

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jessicala

Jessica La

Jessica La is a writer with over six years in the SEO, AI, and content industry. In her blog ByJessicaLa.com, she explores all things marketing and is passionate about the unique ways businesses can improve, innovate and grow. You can reach her at [email protected]

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