Is there a particular story from a brand that has resonated or stuck on to you? All of us can think of at least a brand that has affected us in that manner. That’s indefinitely the outcome of a brand that has been successful in telling a story that sticks with the audience.

This episode explores the question with Arthur Jones, Brand Architect at The Art of Standing Out, a consulting agency that adapts a story-driven approach to leadership and business growth. As an executive coach and brand strategist, Arthur believes that our brand stories become our business strategies.

Show Notes

  • 00:00 – Intro
  • 01:25 – Arthur’s career journey and human communications
  • 07:12 – Storytelling for brands in the past and present
  • 11:30 – Digital Darwinism and VUCA – How to navigate storytelling for the future
  • 19:05 – The four-step story process
  • 27:56 – How Patagonia as a brand becomes successful in storytelling
  • 30:16 – Fun questions with Arthur


Connect with Arthur on LinkedIn:

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