piktochart the business storyteller podcast emilia korczynska

What draws your attention as a follower of any brands or organizations you’re following? Beyond that, what convinces you not just to be a follower but to convert and become a customer of the brand?

This episode further explores that question with Emilia Korczynska, Head of Marketing at Userpilot. Userpilot is a product growth platform helping product teams deliver personalized in-app experiences to increase growth metrics at every user journey stage.

With Emilia’s content marketing background, she loves experimenting with content and SEO, and builds content and outbound ops for her growing marketing team.

Show Notes

  • 00:00 – Intro 
  • 01:35 – Emilia’s career journey from journalism to marketing  
  • 04:55 – The role of storytelling in converting customers 
  • 07:48 – Why should brands and businesses care about storytelling with content? 
  • 10:24 – Predictions of how storytelling will impact brands and businesses in the future 
  • 12:16 – How storytelling with content has benefited Userpilot 
  • 15:26 – The challenges of storytelling with content 
  • 17:46 – 3 tips for telling a story that will convert customers 
  • 21:00 – Brands that are excelling in telling stories with content – Dove, Spendesk
  • 25:39 – Fun questions with Emilia


Connect with Emilia on LinkedIn: https://www.linkedin.com/in/emiliakorczynska/

More Episodes

How to Master the Art of Storytelling for Business (featuring Jack Murray)

Jack Murray, CEO of MediaHQ, shares his insights as a storytelling expert to help businesses better tell their stories.

Business Storytelling for Leadership Success (featuring Esther Choy)

Esther Choy, President and Chief Story Facilitator at Leadership Story Lab, shares why storytelling is vital for leaders to master.

How Storytelling Can Improve Employer Branding (featuring Mick Griffin)

Mick Griffin, Chief Growth Officer at Traffit shares his best practices for storytelling in employee branding and his belief in making companies human again.

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