Structuring a story for your infographic

As in all presentations, it is important to start, describe your infographic in a compelling manner and end it with a conclusion that lingers on in the mind.


For this purpose, we borrowed a couple of excerpts and notes from various figures in the industry who are well-known for their presentations.


Taken from Kissmetrics:

The title of the infographic is important. You will want it to be catchy, to think about SEO with high priority and write about 25 headlines before you settle for one. Although an infographic is a ‘quick’ visual piece, the headline is either going to say it all or say nothing at all.

After your title, you will want to summarize your infographics with a short sentence to further describe the title if it is not immediately understood.

For example, please refer to the below.

infographic title infographic titleinfographic title


There are several ways to position your information. There are several examples we have given below:


A) Typical. Open the infographic with an introduction- a big picture and then elaborate 4 points that support your premise and end it with a conclusion with statistics. For example,

typical story infographic



B) Singular. The infographic has only one piece of information. Your focus is on that one piece of information.

Health care infographic single point



C) A comparison (X vs Y) between 2 or more factors. Line the features or values that you are comparing between the two factors.



D) Process flow where one thing leads to another. Great to explain how things work in a step by step manner.

step by step process flowLooking for more ideas how to structure your data? Take a look at 8 types of infographics: which one is right for you?


Similar to the title, write a compelling conclusion to close the case. Note that as an infographic is supposed to be interactive, if you have a thought provoking question to end your infographic, that can also be a good way.

Taken from Kissmetrics:

Raising the conversion rates on your web pages is easy when you understand which insights you need. And since there are six of them, you should have plenty of information to make wise decisions that matches user and web page goals.

What tools and insights do you use to lower your bounce rates and increase conversion on your web pages?