As with storytelling, the beginning is important. Begin your infographic in a compelling manner and end it with a conclusion that lingers in the mind. For this purpose, we borrowed a couple of excerpts and notes from various figures in the industry who are well-known for their story telling.
Taken from Kissmetrics: The title of the infographic is important. You will want it to be catchy, to think about SEO with high priority and write about 25 headlines before you settle for one. Although an infographic is a ‘quick’ visual piece, the headline is either going to say it all or say nothing at all. After your title, you will want to summarize your infographics with a short sentence to further describe the title if it is not immediately understood. For example, please refer to the below.
There are several ways to position your information. There are several examples we have given below:
Open the infographic with an introduction – a big picture and then elaborate 4 points that support your premise and end it with a conclusion with statistics.
The infographic has only one piece of information. Your focus is on that one piece of information.
C) A comparison (X vs Y)
Compare two or more factors. Line up the features or values for easy comparison.
D) Process flow
Showing how one thing leads to another. This is great for explaining how things work in a step by step manner.