Structuring a story for your infographic

As with storytelling, the beginning is important. Begin your infographic in a compelling manner and end it with a conclusion that lingers in the mind. For this purpose, we borrowed a couple of excerpts and notes from various figures in the industry who are well-known for their story telling.


Taken from Kissmetrics: The title of the infographic is important. You will want it to be catchy, to think about SEO with high priority and write about 25 headlines before you settle for one. Although an infographic is a ‘quick’ visual piece, the headline is either going to say it all or say nothing at all. After your title, you will want to summarize your infographics with a short sentence to further describe the title if it is not immediately understood. For example, please refer to the below. infographic title infographic titleinfographic title


There are several ways to position your information. There are several examples we have given below: A) Typical Open the infographic with an introduction – a big picture and then elaborate 4 points that support your premise and end it with a conclusion with statistics. typical story infographic B) Singular The infographic has only one piece of information. Your focus is on that one piece of information.

Health care infographic single point

C) A comparison (X vs Y) Compare two or more factors. Line up the features or values for easy comparison.

D) Process flow Showing how one thing leads to another. This is great for explaining how things work in a step by step manner.

step by step process flow

Looking for more ideas how to structure your data? Take a look at 8 types of infographics: which one is right for you?


Similar to the title, write a compelling conclusion to close the case. As an infographic is supposed to be interactive, a thought provoking question could be a good way to end your infographic. Taken from
Kissmetrics: Raising the conversion rates on your web pages is easy when you understand which insights you need. And since there are six of them, you should have plenty of information to make wise decisions that matches user and web page goals. What tools and insights do you use to lower your bounce rates and increase conversion on your web pages?