How a Social Organization Spreads Its Mission With Piktochart

Refill Aqua is a social organization with a mission to reduce plastic pollution in Barcelona, Spain. While Barcelona is known for its outstanding football team, stunning architecture, lively nightlife, and sandy beaches, its coast is regrettably the second most polluted one in the Mediterranean. There are 50 tons of plastic floating on its seabed at any given moment.

In this user story with Marta Olszewska, Co-Founder, and CEO at Refill Aqua and COO at Zengrowth, we had a chance to learn how Piktochart has helped her to drive the social cause of reducing plastic pollution. 

Since the inception of Refill Aqua in (2019), the organization has been offering a network of water refill stations around Barcelona. Anyone can walk in and refill their reusable bottle with fresh, filtered water. Think eco shops, yoga studios, coworking spaces, hairdressers, and more who can be a part of making a difference.

On top of driving change in a practical aspect, Refill Aqua’s goal is to raise awareness and educate the public about the plastic problem and offer tips for a more sustainable lifestyle. 

As a former Piktochart employee, Marta has been using Piktochart for all her visual needs. She was an avid user even before joining Piktochart from 2014 to 2019. She carried this on with her work at Refill Aqua. She recognized how visual storytelling could help her spread awareness around the plastic issue. 

However, Marta’s organization needed more resources to create a strong brand identity that would help her overcome the low response rate from local businesses to join the movement.

In particular, her team realized that the lack of visual materials for local businesses when pitching the idea has become a roadblock to getting things rolling.

The shift happened when Refill Aqua decided to create flyers using Piktochart. They distributed the flyers to local businesses and the public.

Through this move, Marta noticed a significant increase in the response rate from local businesses and the public.

Furthermore, Refill Aqua’s bottle sales increased after adding product description cards placed next to their bottles in local shops. This small step helped them drive more interest.

From a branding standpoint, Piktochart helped Marta and her team to improve Refill Aqua’s visual identity as they were able to incorporate their own brand colors and fonts in all their visual creation. 

With Piktochart’s ability to duplicate projects, Refill Aqua’s social media marketer, Sandra could easily recreate visuals for their social media posts. As a result, the turnaround was quicker, and they could save a lot of time and stay on brand by repurposing their visual projects. The wealth of templates also served as inspiration for creating their own visuals. 

Since then, Refill Aqua has utilized Piktochart as an all-in-one tool for all their visual needs with pitch decks, business cards, brochures, product sheets, and many more. 

In Marta’s own words, 

From our team at Piktochart, we wish Marta all the best in her mission to #ditchplastic and reduce plastic pollution in Barcelona.