Infogram Vs Piktochart: Which is The Better Infographic Tool For Non-Designers?

If you’re here, it probably means you’re umming and ahing over Piktochart and Infogram. 

 And as you probably know, they’re both great tools for infographics and graphic design. 

Both are user-friendly and aimed at non-designers like yourself.

Both have AI capabilities.

But how do you choose which tool to carry the weight of your visual design burdens for your company?

As a novice in design, I was in the exact same position as you.

That’s why I did the hard work for you to see which is best under different circumstances.

In this post I’ll give you an honest rundown of both programs. Here’s what you need to know about Infogram vs Piktochart and which is better suited for non-designers: 

Let’s cut to the chase and give you a quick glance of each tool stacked against each other:

To test Infogram and Piktochart, I imagined I was a conservationist doing a presentation on giant South American rodents – in this case a comparison between the capybara and the agouti (these two especially because they’re my favorite and I have a passion for evangelising about how great rodents are).

I tested for speed, efficiency, and general ease of use.

I was also judging each program on AI capabilities… I assume conservationists are time-poor, and could likely benefit from a time-saving, AI-generated template.  

For total transparency, I timed how long it took using each tool, which you can observe in the top right corner of the screenshot.

Here’s what happened:

Choosing a basic template, I got to work.

I chipped away at it – sadly without much AI help. 

It was quite time-consuming having to manually put in all my content into each text box. Ideally, I would’ve liked AI to do this for me.

The finished product.

Taking over 23 minutes to produce a basic-looking comparison chart, I found Infogram slightly clunky. There are certainly lots of features on Infogram – like options for maps and charts and stuff – but for me, all I needed was a simple comparison table.

It felt like there was a bit of a ‘feature bloat’, preventing me from quickly and easily creating a table.

On top of that, moving shapes and text boxes around was a bit finicky. Initially, the boxes didn’t go where I wanted them to; I had to fiddle around quite a bit. 

All I needed was Box A to go here, and Box B to go there!

As someone who openly, almost proudly, identifies as graphically challenged, I eventually figured out Infogram, but it was far from drag-and-drop.

Now, with Piktochart, I was able to use the AI Visual Generator which made life a whole lot easier. I popped in my content and whipped up a template.

The process? Simple:

1. Insert a prompt.
2. Provide some additional instructions (like select ‘Infographic’ and ‘Comparison’). 
3. Copy and paste my content for Piktochart AI to summarise.

Drum roll, please…

Not bad! That’s pretty much what I wanted. But stylistically, I went in a different direction.

I selected a different colour scheme and design, which was as easy as clicking on a different template.

The AI generator put all the photos in their nice half-moon borders for me.

Then, all I did was change the stock photos to some more appropriate ones.

And voila, a nice-looking comparison chart in just over 9 minutes – less than half the time it took to make a similar chart in Infogram.

For someone with literally zero design skills, Piktochart was a little easier and less time-consuming to use. 

First, the AI Visual Generator. Wow. It removes the whole headache of creating a template from scratch, and I was surprised with how clean and sophisticated it looked even without any human touch.

Second, it was more intuitive than Infogram. I had no trouble moving a simple box from point A to point B. 

If I wanted to get really technical with this (like, for some reason, inserting clickable legends in the table), Infogram may have had more options for me. 

But all I needed was a quick, easy and simple comparison chart. Piktochart did that for me in record time. 

So, what did we find from this time trial challenge?

It took less than half as long to get a similar comparison chart in Piktochart than it did in Infogram, largely thanks to the AI visual generator. 

Instead of starting from scratch like in Infogram, I could tell Piktochart what I wanted and it did a stand-up job at producing a visual I was looking for. And while I’m certainly not bragging about my work, the Piktochart comparison is slightly nicer and more polished. 

Piktochart’s AI-Powered Visual Generator was a lifesaver for a non-designer like me. It formed the basis for crafting a crisp image while also saving loads of time. 

Infogram has a nice AI image maker, but it’s lacking the AI power of Piktochart which lets you craft an entire project out of a one-sentence prompt. 

Both Infogram and Piktochart have a generous number of advanced-user tools to use on your projects, but Infogram has slightly more. 

It has lots of chart and map options, as well as an overwhelming amount of customizable bits here and there. Bits that I, being a newbie, didn’t quite understand their purpose.

Did I really need all of the tools for a simple comparison table? No, but they may be useful for other, more advanced users.

Both options have their perks, so let’s break them down and weigh them up against each other:

One of the first questions in the Infogram vs Piktochart debate: which one is easier to use?

Well, both have clean and well-organized interfaces. 

Which is more intuitive?

It probably depends on the user – for me, it was Piktochart.

My takeaway is that, with Piktochart, anyone with little design experience can create good-looking infographics and visuals, considering even a newbie like me was able to whip up a design within a matter of minutes.

Piktochart’s layout and advanced AI features makes it a touch easier to use for non-designers than Infogram. 

Infogram, while great for more advanced users, was a little too complex for my use case. I probably wouldn’t ever need to use customizable tooltips or dynamic legends, but that’s just me. 

Both Piktochart and Infogram offer free versions (yay, free things!) with a generous range of tools. 

Infogram’s free account gives you 10 projects, interactive charts, basic maps, online publishing, data import and object animations.

Piktochart’s free account comes with 50 AI credits, all templates, unlimited visual storage and 100MB of storage.

The key difference here is that Piktochart’s free plan allows for unlimited visual projects, while Infogram’s is limited to 10. 

Piktochart also includes some AI credits in its free plan, which I found Piktochart’s AI power to give it the edge over Infogram in terms of speed and efficiency.

In terms of paid subscriptions, Piktochart is a few bucks cheaper per month ($14 for a Pro account as opposed to Infogram’s $19 per month Pro account).
Cheaper isn’t always better, as we all know. But with Piktochart’s Pro account, you get more of the stuff you need as a non-designer, like unlimited downloads and more creative assets. Infogram’s Pro account gives you access to more advanced features like live data connections.

Infogram is known for its advanced features like real-time collaboration, more detailed analytics and advanced interactivity. These aren’t core competencies for Piktochart, which leans more into its AI capabilities and ease of use.

However, there are some advanced features of Piktochart that Infogram lacks. Video editing tools like screen recording and video cropping are part of the evergrowing tool suite offered by Piktochart.

While I didn’t test it, I also discovered that Piktochart lets you upload your documents or text and transform it into a visual with their “Preserve Content” feature. 

For now, it only works with documents but I can see this being super useful if you work with reports, business proposals, and other text-heavy docs that can look like walls of text and need some visuals to make them more digestible.

If your design needs are ongoing, and not just a one-off, it’s definitely worth investing in either an Infogram Pro or Piktochart Pro account. 

With a Piktochart free account, for example, you’ll eventually run out of the free AI credits (which is one of Piktochart’s main drawcards as a design tool).

Time is money, and Piktochart’s AI mastery is its main ingredient for saving time.

Infogram’s Pro account comes with more polished templates than their free account, extensive map options, millions of images and icons as well as live data connections. 

So, for those who are knee-deep in their chart and map customizations, I’m sure it’s a valuable investment.

• Good news: you’re still saving money

With either a Piktochart or Infogram Pro account, you’re still saving a buck on hiring a graphic designer. If you want to break down the cost of designing your project without a programmer like Piktochart, you can use Piktochart’s handy Graphic Design Calculator.

As much as people love being told a black and white answer, the final verdict is that both design tools make life a lot easier for non-designers, saving us time and money. 

Infogram, with its advanced features, is great for customizing your designs. It’s likely the better option for media professionals who specialize in data-heavy projects.

Piktochart’s AI prowess and ease of use makes it great for getting things done fast. With more emphasis on creative tools, it’s more appropriate for marketers, teachers and students, and other business professionals who are time-poor. 

In terms of price point, I find more value in Piktochart. For Pro accounts, Piktochart is $5 cheaper per month than Infogram. While not a huge deal, think of it as a free monthly coffee. 

For Business accounts, the savings grow significantly. Piktochart costs $43 per month less than Infogram’s equivalent if billed annually. 

For AI capability, Infogram does offer some AI image creation, but it’s not as comprehensive as Piktochart’s all-out AI visual generator which allows you to craft beautiful templates within seconds. 

So, if you’ve got some data-heavy work to do and you need to get technical with your data-conveying projects, Infogram is probably your best bet.

If you need a versatile, AI-powered design tool that’s constantly growing and improving, you’re looking at Piktochart.

Both Infogram and Piktochart aim to make life easy for non-designers. 

For absolute beginners, Piktochart has the edge over Infogram due to its slightly simpler interface and a bigger range of visually-driven templates that require less customization to get started.

Piktochart’s entry-level paid plans are more affordable for individual users, while Infogram’s pricing scales up for more advanced data features and team collaboration.

Both Infogram and Piktochart simplify team collabs, with Infogram having a slight edge over Piktochart. 

Piktochart’s Business and higher-tier plans include “Brand Kit” features for custom brand colors, fonts and logos, and the ability to create branded templates. 

Infogram’s Business and Enterprise plans have similar features, as well as real-time collaboration, commenting, and content engagement analytics.

Piktochart and Infogram offer their own different perks for data visualization.

But if you need advanced features, Infogram takes the cake for specialized data visualization. It has over 550 interactive maps, real-time data integration and customizable features. 

While Piktochart also offers interactivity, the focus is more on ‘how can we make this easy for users?’ rather than getting super technical with customization.

Canva is a great design tool for non-designers, with a simple interface and intuitive design.

Piktochart is an equally strong tool for converting data into visuals and generating infographics, especially thanks to its advanced AI capabilities.

Both Canva and Piktochart have powerful AI functions that allow you to generate templates, images and infographics in seconds. 

In other words, it’s hard to draw a line between the two.

For more info on the Piktochart vs Canva debate, check out this deep-dive.

For many non-designers, it’s worth investing in a tool like Piktochart or Infogram.

Think about how often you’ll need to whip up a chart, comparison table or any other type of image or infographic.

If you’ll need to do this semi-regularly, like once every week, fortnight or month, then it’s definitely worth upgrading your account.

If you’re only using it on the odd occasion, maybe a free account will do just fine. 

Plus, with either design tool you can scale up and down as needed, so it might be worth just paying for a month here and there whenever you’ve got a more demanding design workload. No need to commit, you feel?

Definitely. Every tool has its use – and both Piktochart and Infogram have a ton of tools to present your data in fun, informative ways. 

Piktochart is a program that’s constantly growing its suite of tools. 

Its enhanced AI infographic generator is just one of them, allowing you to create polished, engaging infographics in seconds.

Another is the document converter tool which allows you to upload a PDF, DOCX or TXT file which Piktochart will analyze and turn its content into an infographic or other visual based on it.