Privacy Policy

Last updated August 26, 2025

Your Privacy Matters

At Piktochart, we are committed to being transparent about the data we collect about you, why we collect it, how we process it, and who we share it with. We take the utmost care in handling your data and ensuring that your privacy is safeguarded.

The policy applies to any user to the Site. All capitalized terms not defined herein have the meaning ascribed in our Terms of Service (“TOS”) available at Terms of Use.

Table of Contents

1. Introduction
2. Information We Collect
3. How We Use Your Data
4. How We Share Your Information
5. AI Training and Content Licensing
6. Your Rights & Obligations
7. Other Important Information

1. Introduction

Through our Privacy Policy we aim to provide you with better ways to access your data, understand how it’s used, and choose whether or not to subscribe to certain communication materials we send your way. This policy also explains our new AI training initiatives and how you can choose to participate in helping improve AI technology while maintaining control over your content.

2. Information We Collect

2.1 Information You Provide Us

Registration. When creating an account with Piktochart, you provide the following details:

• Email Address – This is required to create a unique account in Piktochart for you to access the Site and the services provided by Piktochart 
• Name – This is used in communications to address you and to name your workspace within Piktochart so that you can differentiate between your personal and team workspace (if you are subscribed to one). Your user name is also displayed in published visuals and is visible to people who can access them.
• Password – Along with your email, a password is required to authenticate and provide access to your Account. However, we do not store any passwords when you sign up or sign in using social media logins.
• Registering via Social Accounts – You can create an account with Piktochart using your social media accounts. We currently support social media login with Google or Facebook. When you choose to sign up using your social media account, we collect and store your email address and user name from the social media platform along with a UID (unique ID received from the social media platform).
• Extended Profile – We collect your role, industry or nature of your organization. These information are used to help us design templates, provide tips, and design features that might be beneficial for you. It is up to you whether you want to provide these information.

Billing. If you subscribe to any of the paid plans in Piktochart, then we collect your credit card details along with other billing information (like company name and address). These are required to authorize the payment to the paid plans and also to generate invoices. The credit card and other payment information are not stored within Piktochart. We encrypt the information and share it with the payment gateway to process the transaction. Payments for Piktochart’s subscription plans are conducted by our online reseller Paddle.com Market Limited (hereafter referred to as “Paddle”).

Visitor/Cookies. We place cookies on all of Piktochart’s pages to perform web analytics with the intention of improving the site experience. Refer to the Cookie Policy section on what we track and collect.

Children’s Information. In efforts to comply with the Children’s Online Privacy Protection Act (COPPA), Family Educational Rights and Privacy Act (FERPA), and the European Union’s General Data Protection Regulation (GDPR), Piktochart is not directed at children under 13 (or other age as required by local law). We do not knowingly or intentionally collect personal information from children.

2.2 Visual Creation and Sharing Information

Content Privacy Levels

• Private Content: Content marked as private remains accessible only to you and authorized team members
• Shared Content: Content you share publicly or with specific individuals
• AI Training Content: By default, all created visuals’ thumbnail images and uploaded images are included in AI training unless you opt-out by emailing ai-privacy @ piktochart.com.

AI Training Default Participation

• All created visuals and uploaded images are automatically included in our AI training program
• You can opt-out at any time by emailing ai-privacy @ piktochart.com
• Opting out applies to future AI training use of your content
• Content already used in AI training may remain in trained models

2.3 Service Usage Data

For improvement purposes, we keep anonymous records of your Piktochart usage, including our website and blog pages. The records include data such as the number of visits and time spent on pages, interactions like clicks on buttons or links, as well as search terms. Device information and data on your operating system and web browser are also anonymously collected and aggregated to ensure the best performance of our site and app on various platforms. Part of the above information is also temporarily stored in cookies. Whenever you visit any of our pages, we receive the URL of the pages that you came from and the destination (Piktochart) page that you landed on. As part of the page request, we collect your IP address, proxy server, operating system, web browser and add-ons, device identifier and/or ISP and mobile data provider. This data is collected anonymously and aggregated without any personal information to attribute against.

2.4 Cookies

2.4.1 What Are Cookies?

A cookie is a small file that the website saves to your device (a computer or a mobile device) for an extended period. Cookies help in remembering your preferences and actions over a period of time, so you don’t have to keep entering them again when you revisit the page.

2.4.2 How We Use Cookies?

We use cookies to save your preferences and perform basic web analytics to improve user experience.

2.4.3 Disabling Cookies

You can disable cookies by changing the settings on your web browser. However, disabling cookies will result in disabling certain functionalities in Piktochart, since some of the functionalities require the use of cookies to work.

2.4.4 The Cookies We Set

We set and manage some cookies that are required for Piktochart to work properly. When you create an account with Piktochart, or visit any of Piktochart pages, we set a cookie. These cookies are used to remember your preferences once you have logged out. If you are visitor of Piktochart, we use the cookies to know if you are a blog subscriber or registered with us for any other service.

2.4.5 Third Party Cookies

We also set cookies from trusted third parties (called third-party cookies) to provide some functionality. These cookies are used to monitor and measure site performance, page visits, and support live chat with our sales and support teams. We use social media buttons and/or plugins on our site to allow you to connect with us via your social accounts. Those plugins set their own cookies as outlined in their privacy policies. Information about your use of our website is shared with trusted social media, advertising and analytics partners to customize content and advertising, provide social media features, and analyze traffic to our website.

2.5 Support, Surveys & Service Cancellation Information

When you reach out to Piktochart support for assistance, we collect data about your application issue or feedback, as well as other information such as the title of your visual, or the last four digits of your credit card (to resolve billing and payment issues), to allow us to investigate any reported issues. We store this interaction information for quality assurance purposes and to improve our customer support. We also store your responses and interactions as part of any user surveys and feedback sessions. When you cancel your paid subscription, we collect data about cancellation reasons and any other feedback you provide us with.

2.6 Others

We update our practices from time to time and will update our privacy policy to make you aware of these changes.

3. How We Use Your Data

3.1 Application Use

We use your personal data to authenticate and authorize you to use the Site.  For Your Content that you have opted-out of AI training, we do not use Your Content for AI training purposes beyond providing our core services.

3.2 Communications

We will contact you to communicate about key account changes (including password reset, account deletion, etc.), billing reminders, invoices, to answer support queries, availability of services and outages, network updates or other service/application related issues, security updates, legal and policy updates, etc. You cannot opt out of receiving these critical services, security and legal updates from us. Apart from critical communication, we may reach out to notify you about the product updates and announcements (including new feature launches, changes to existing features or functionality, new template launches, etc.), send newsletters and other product and design tips via email. We have two ways to communicate with you:

1. In-App Notification
2. Email

In-App Notification:

We can push notifications and messages to the notification center within the application that will be displayed when you are signed in. This communication is supported by a third-party service. We store your contact information, name, industry, and some usage details (the subscription plan you are on, the number of visuals you have created, visual formats, the date of last activity, etc.) to be able to provide the relevant information through notifications. You cannot opt-out of this notification within the app.

Email Communication:

We may contact you through email. We store your contact information, name, industry, and some usage details (the subscription plan you are on, the number of visuals you have created, visual formats, the date of last activity, etc.) with a third-party service to be able to email you. As a registered user of Piktochart or an email communication subscriber, you can change your email communication preferences.

3.3 Marketing

We use data about our registered users and visitors to support communications and campaigns to promote membership, subscription, and engagement with our products and services. We follow Data Privacy Agreement compliance which means that we do not send marketing-related messages to students who indicated their role as a student in our sign-up poll. We do not sell your data to anyone.

3.4 Research & Development

We use data, including qualitative feedback from registered users and public, collected via user interviews, surveys, polls, or other means to conduct research and development to improve our products and services. This may include analyzing aggregated, anonymized usage patterns of AI training participants to improve our AI features.

3.5 Customer Support

We use your data, including your usage, communications, and interactions with us, to investigate, resolve and respond to any issues or complaints you have with our products or services. This data is also used for quality assurance and to improve our customer support processes.

3.6 Aggregate Insights

We generate insights by aggregating data that helps us improve our products and services. These results do not include any personal information and will not be used to identify you. For example, we may aggregate information about template usage that shows which templates are used the most and which are used the least. This data is aggregated from the templates that users choose on an individual basis. The aggregated data does not include any personal information about users who have chosen that template. Few other examples of aggregated results include the most common browsers used by our users, which features are commonly used and at what instances, as well as the typical workflows and interactions taken by users at an aggregate level.

3.7 Security & Investigation

We use your data including your communication and interaction with us to investigate security issues, violation of our Terms of Use and Privacy Policy, any fraudulent or harmful activities that affect our users, visitors, and the general public. We also have an automated mechanism to detect publicly published visuals for spam and content that violate our Terms of Use.

4. How We Share Your Information

4.1 Account Information

Below is the information that is shared about your account profile:

1. When you share content in password-protected or public mode, the people who can see your content will also be able to see your user name.
2. Your account information, including email address, name, role, industry and formats used are shared with third-party services to provide the application services. Refer to the third-party services section for the list of third parties that we share data with

4.2 Team Account

If you have invited additional collaborators to your Piktochart account, your email address and name will be visible to them.

4.3 Third Parties We Share Your Information With

We use third-party services to help us provide some of our services (e.g., web hosting, data storage, communication, customer support, payment, maintenance, development and analysis, etc.). These third parties will only have access to data relevant to the service they provide. We are not responsible for any actions, content of websites, or privacy policies of such third parties. You should check the applicable privacy policies of those third parties when providing information.

5. AI Training and Content Licensing

5.1 Overview of AI Training Program

What is AI Training? AI training involves using images to teach artificial intelligence systems to better understand, categorize, and work with visual content. This helps improve AI-powered features across various applications and services.

Default Participation. By default, all Content you create and/or upload to Piktochart is automatically included in our AI training program. This helps us improve AI technology and services. You can opt-out of this program at any time by emailing ai-privacy @ piktochart.com. Opting out does not affect your ability to use Piktochart’s core features.

5.2 How the AI Training Program Works

What Happens to Your Created Visuals

• Thumbnail images of created visuals included in AI training may be used to train AI models
• We may use, distribute and license these images and Content in accordance with our TOS
• Thumbnail images of created visuals are typically processed in anonymized datasets

What Happens to Your Images

• Images included in AI training may be used to train AI models
• We may use, distribute and license these images and Content in accordance with our TOS
• Images are typically processed in anonymized datasets

Content Safeguards

• We maintain records from time to time of inclusion and opt-out requests for each image

5.3 Your Rights Regarding AI Training

Control and Opt-Out

• You can opt-out of AI training at any time by emailing [email protected]
• Opt-out applies to future AI training use of Your Content, 
• Images already used in AI training may remain in trained models (cannot be “untrained”), and some trained AI models may retain learned patterns from Your Content even after opt-out
• You can request your current AI training participation status

Transparency

• You can request information about our AI training partners by emailing ai-privacy @ piktochart.com
• You can request details about how Your Content has been used in AI training
• We provide updates about our AI training initiatives in our policy updates

5.4 Technical Safeguards

Data Protection Measures

• Images are processed in secure, isolated environments
• Personal identifying information is stripped from image metadata
• Access to training datasets is strictly controlled and logged

6. Your Rights & Obligations

6.1 Traditional Privacy Rights

The Right of Access. This grants you the right to confirm whether or not your personal data is being processed and be provided with relevant details of what those processing operations are and what personal data of yours is being processed.

If you would like access to the personal data about you, we ask that you contact us using the details below.

The Right to Rectification. If you notice that the data we have about you is inaccurate or incomplete you may request we rectify the mistake. We will make every effort to respond to requests of this type immediately.

The Right to Erasure. This gives you the right to request your personal data be deleted. This is not an absolute right; if you were to request that we erase your personal data, we would erase as much of that data as possible but we reserve the right to retain some information if necessary as determined in our discretion.

The Right to Complain. We will always try to maintain the highest standards and encourage our customers’ confidence in us as an organization. To achieve this, we request that any complaints be first brought to our attention so we can adequately investigate matters. 

6.3 User Obligations for AI Training

Content Rights

• You warrant that you have the right to license Your Content and all images you upload for AI training
• You agree not to upload copyrighted content belonging to others or any images or content you do not have the authority to upload or use 
• You understand that participating in AI training or otherwise uploading Your Content may have implications for future commercial use of your content

Responsible Use

• Do not attempt to manipulate the AI training system
• Report any suspected misuse of the AI training program
• Comply with our Terms of Use regarding uploaded content

7. Other Important Information

7.1 Changes to this Policy

We may modify our Privacy Policy from time to time. We will notify users by indicating the date of the last update at the top of the policy. We store each version of our policy and can share previous versions upon request.

7.2 Cross-Border Transfer of Data

General Transfers. As part of our standard business practices, we may transfer your personal data to organizations based in countries that have not been granted an adequacy decision under the General Data Protection Regulation.

AI Training Transfers. Images included in AI training may be transferred to international AI training partners. We ensure appropriate safeguards are in place through:

• Standard contractual clauses
• Adequacy decisions where available
• Your ability to opt-out at any time
• Additional security measures for sensitive content

7.3 Contacting Us

If you have any questions, complaints, or need clarification on this Privacy Policy, you can reach out to our support team at [email protected].