Snagit vs Canva: Which One Is Better in 2024?

Both Snagit and Canva are essential tools for businesses and designers, enhancing productivity and creativity. We'll compare Snagit and Canva to determine which one excels in meeting the needs of professionals in these fields.

A Quick Overview of Snagit and Canva

What is Snagit?

Snagit is a screen capture and screen recording tool that allows users to quickly grab screenshots, record their screens, and add annotations to communicate processes and concepts clearly.

Snagit offers features such as scrolling capture, which allows users to capture full webpages in one move, and Simplify UI, which transforms screenshots into simplified user interface graphics. Additionally, the tool includes Smart Move, a feature that recognizes and rearranges UI elements in screenshots, setting it apart from competitors.

What is Canva?

Canva is a platform that offers a range of design tools aimed at making design accessible to everyone, regardless of their experience level. It is trusted by over 75 million customers worldwide.

Canva's drag-and-drop tools and customizable templates make it easy for anyone to create a website. Its integration of various design tools, real-time collaboration, and AI features in a single platform provides a seamless and efficient design experience.

Features of Snagit and Canva

Similarities

Snagit and Canva, while distinct in their primary functions, share several key features that make them invaluable tools for visual content creation and management.

• Both platforms offer robust tools for editing and enhancing images, allowing users to create polished visuals.
• They provide features for adding text to images, making it easy to annotate and communicate ideas effectively.
• Both support collaboration, enabling multiple users to work on the same project simultaneously.
• Each platform includes organizational tools to manage and categorize visual content efficiently.
• Both Snagit and Canva allow for direct sharing of content to various applications and platforms, streamlining the workflow.

Differences

Snagit and Canva cater to different needs, making them unique in their offerings. While Snagit excels in screen capture and annotation, Canva shines in graphic design and website creation.

• Screen Capture: Snagit offers advanced screen capture features like scrolling capture and Simplify UI, which are not available in Canva.
• Video and Audio Recording: Snagit allows users to record their screens and audio, a feature Canva lacks.
• Website Creation: Canva provides tools for building websites with customizable templates and real-time collaboration, which Snagit does not offer.
• AI-Powered Design: Canva's Magic Studio and AI photo editor enhance design capabilities, features not found in Snagit.
• Plug-ins: Canva integrates with Bitmojis, Giphy, and other media sources, whereas Snagit focuses on integration with apps for sharing content.

User Interface and Usability

Snagit’s user interface is straightforward, with a clean layout that emphasizes functionality. The navigation is intuitive, making it easy for users to find and utilize features like screen capture and annotation. However, the overall experience can feel somewhat utilitarian, focusing more on efficiency than aesthetics. Usability is strong, but the interface may appear dated compared to more modern design tools.

Canva offers a more visually appealing and user-friendly interface. The drag-and-drop functionality and customizable templates make it accessible for users of all skill levels. The user experience is enhanced by real-time collaboration and AI tools, which streamline the design process. While it is easy to use, the abundance of features can sometimes overwhelm new users.

Canva has a better user interface and usability over Snagit.

Collaboration

Snagit facilitates collaboration by allowing users to capture screens, add annotations, and share content easily. The ability to generate custom links and share them with team members or upload to popular apps like YouTube, Google Drive, and Dropbox enhances collaborative efforts. However, its primary focus on screen capture and annotation may limit its collaborative scope compared to more comprehensive design tools.

Canva offers real-time collaboration features, allowing users to invite collaborators and work together using drag-and-drop tools. This makes it easy for teams to design and edit websites simultaneously. Additionally, Canva's Brand Kit ensures consistent branding across team projects, and password protection allows for private team websites. While both platforms support collaboration, Canva's real-time features and broader design capabilities make it more suitable for collaborative projects.

Canva is better for collaboration than Snagit.

Snagit and Canva Pricing

Snagit offers a straightforward pricing model with three main options: Snagit at $39 per year, Snagit + Assets at $88.99 per year, and Snagit + Camtasia at $199 per year. These plans cater to different needs, from basic screen capture to more advanced features bundled with other TechSmith products.

Canva provides a range of pricing plans, starting with a free tier, followed by Canva Pro at $120 per year for individuals, and Canva Teams at $100 per person per year, with a minimum of three people. Enterprise plans are available with custom pricing for larger organizations.

Snagit has more affordable options for individual users, while Canva offers a free tier and more comprehensive plans for teams and enterprises.

Comparing Snagit and Canva to Piktochart

Piktochart transforms complex ideas into captivating visuals that inform and engage your audience. With Piktochart AI, you can create stunning infographics, reports, and presentations in seconds, perfectly aligned with your brand. No design experience required.

Pros of Piktochart

• Ease of Use: Piktochart's intuitive interface allows users to create stunning visuals without any design experience.
• Variety of Templates: With a wide range of customizable templates, users can quickly produce infographics, reports, and presentations that align with their brand.
• Content Repurposing: Piktochart's tools enable users to transform long videos and webinars into engaging, bite-sized clips, making content more versatile and shareable.
• Automatic Subtitles: The platform automatically adds subtitles to videos, enhancing accessibility and making content ready for social media.
• Comprehensive Support: Users have access to extensive resources, including tutorials and webinars, ensuring they can make the most of Piktochart's features.

Piktochart's Pricing

• Free: $0 (Free forever)
• Pro: $29 per member/month (billed monthly) or $14 per member/month (billed annually, save 52%)
• Business: $49 per member/month (billed monthly) or $24 per member/month (billed annually, save 52%)
• Enterprise: Custom Pricing (Contact for details)
• Campus: Custom Pricing (Minimum 3000 seats, contact for details)

What Are Others Saying?

Snagit Reviews

Overall, users have given Snagit a rating of 4.7 out of 5. While many appreciate its ease of use and editing features, some find it expensive and encounter technical issues.

• "The software is good but can be a bit pricey for what it offers." - John D., 3.5 out of 5
• "I experienced some technical issues that made it frustrating to use." - Sarah K., 3 out of 5
• "The learning curve was steeper than expected." - Mike L., 3.8 out of 5

Find more of Snagit reviews on G2!

Canva Reviews

Canva has an overall rating of 4.7 out of 5. While users appreciate its ease of use and variety of templates, some find the platform's limited options and features frustrating, as well as its cost.

• "Dislikes the need to stop the video to screen record and the lack of a paint bucket option." - Kiearra D. S., 3 out of 5
• "Mentions slow customer support response times." - Jasmine M., 3.5 out of 5
• "Notes that the free version lacks some features." - Jayson Mavrick A., 3.8 out of 5

Find more of Canva reviews on G2!

Piktochart Reviews

Our users have given Piktochart an overall rating of 4.4 out of 5. They find it particularly useful for its ease of use, variety of templates, and the ability to create professional visuals quickly.

• "Piktochart is very easy and simple to use online graphics creation tool." - ASHESHWAR Y.
• "Piktochart offers good looking pre-built templates for creating graphics." - Jakub J.
• "Easily Create Social Images and Infographics to Boost Business Services." - Rachel L.

Find more of our reviews on G2!

Why choose one over the other?

Why choose Snagit over Canva:

• Consumers who need advanced screen capture and recording tools, such as professionals and educators, might prefer Snagit for its robust features like scrolling capture and Simplify UI.

Why choose Canva over Snagit:

• Consumers looking for an easy-to-use platform for creating websites and a variety of design projects, such as entrepreneurs and content creators, might prefer Canva for its drag-and-drop tools and customizable templates.

Why choose Piktochart over Canva and Snagit:

• Consumers who need a comprehensive toolset for both visual and video content creation, such as marketing professionals and educators, might prefer Piktochart for its wide range of templates and AI-powered design capabilities.

Snagit, Canva, or Piktochart: Which is the best platform for you?

While Snagit and Canva offer impressive features tailored to specific needs, Piktochart stands out as a versatile tool that combines the best of both worlds. Whether you're a professional, educator, or marketer, Piktochart's intuitive interface and powerful AI capabilities make it the ideal choice for creating stunning visuals and engaging content. We believe you'll find Piktochart to be the perfect companion for all your design projects.