Infogram vs Piktochart: Which One Is Better in 2024?

Infogram and Piktochart are essential tools for businesses and designers, offering powerful features for creating engaging visual content. We'll compare Infogram's interactive data visualizations and Piktochart's versatile design capabilities to determine which platform best meets your needs. Stay tuned as we delve into their unique offerings and performance.

A Quick Overview of Infogram and Piktochart

What is Infogram?

Infogram is a platform that allows users to create interactive data visualizations using AI. It offers a variety of templates and tools to create infographics, reports, slides, dashboards, maps, and social media visuals.

Infogram provides designer templates and custom branding options. Its AI-powered interactive visualizations, including object animations and interactive charts, distinguish it from competitors.

What is Piktochart?

Piktochart provides a range of visual communication tools designed to help users create infographics, presentations, posters, and other visual content. The company aims to make visual storytelling accessible to everyone, offering various products and solutions tailored to different industries and use cases, including education, marketing, and healthcare.

Users can change text properties, background colors, and aspect ratios to better customize their videos. Piktochart stands out by offering a comprehensive suite of tools for various types of visual content creation, including an AI-powered design generator and a video editing platform, all under one roof.

Features of Infogram and Piktochart

Similarities

Infogram and Piktochart share several key features that make them both powerful tools for creating visual content. Both platforms are designed to simplify the process of creating professional visuals, even for users without design experience.

• Templates and Design Tools: Both offer a wide range of customizable templates for infographics, reports, presentations, and social media visuals.
• Interactive Elements: Features like interactive charts, maps, and animations are available on both platforms to enhance engagement.
• Collaboration Tools: Real-time collaboration features allow teams to work together seamlessly on projects.
• Analytics: Tools to track and measure audience engagement and the effectiveness of the content are provided by both.
• Branding Options: Customizable templates enable users to incorporate their brand’s colors, fonts, and logos.

Differences

When comparing Infogram and Piktochart, it's clear that each platform has unique strengths tailored to different needs. Here are the most significant differences in their features:

• Real-Time Collaboration: Infogram offers real-time collaboration with version history and team permissions, a feature not prominently highlighted in Piktochart.
• Advanced Interactivity: Infogram provides advanced interactivity options such as tooltips, tabs, clickable legends, and object animations, which Piktochart lacks.
• Detailed Analytics: Infogram includes detailed analytics to track audience engagement, a feature not emphasized in Piktochart.
• Video Editing: Piktochart offers video editing tools like screen recording and video cropping, which are not available in Infogram.
• AI Design Generators: Piktochart features AI-powered design generators for various content types, a capability not found in Infogram.

User Interface and Usability

Infogram's user interface is clean and well-organized, featuring a clear navigation menu and dropdowns for easy access to templates and solutions. The main content is divided into sections with headings and call-to-action buttons, making it straightforward to navigate. Piktochart, on the other hand, also offers a clean and organized interface with a comprehensive navigation menu and well-integrated multimedia elements. Both platforms aim to provide an intuitive user experience, but Infogram's focus on interactive elements and real-time collaboration may offer a slight edge in usability.

While Piktochart emphasizes user feedback and continuous improvement, its interface is designed to be user-friendly with a variety of tools and templates. The embedded videos and clear sections enhance the overall user experience. Infogram's detailed analytics and tracking features, along with its real-time collaboration tools, make it a robust choice for users seeking advanced interactivity. Overall, Infogram may have a slight advantage in user interface and usability due to its comprehensive interactive features and real-time collaboration capabilities.

Collaboration

Infogram offers real-time collaboration, allowing team members to work on projects simultaneously. Features like permission settings and version history make it easier to manage access and track changes. This setup ensures that everyone can contribute effectively without losing any work.

Piktochart, while user-centric, does not emphasize specific collaboration tools. The focus is more on customization and accessibility, with less attention to real-time teamwork features. This could limit its effectiveness for collaborative projects.

Overall, Infogram appears to be better suited for collaboration due to its comprehensive real-time collaboration tools.

Infogram and Piktochart Pricing

Infogram offers a range of subscription plans, starting with a free Basic plan. The Pro plan costs $19/month when billed annually, while the Business plan is $67/month. For teams, the cost is $149/month, and Enterprise pricing is custom. Discounts are available for annual billing, and special rates are offered for educational and nonprofit organizations.

Piktochart's pricing includes a free plan, with the Pro plan at $14 per member/month when billed annually. The Business plan is $24 per member/month, and Enterprise pricing is custom. Annual billing provides a 52% discount for Pro and Business plans. Both platforms offer competitive pricing, but Piktochart's lower rates for Pro and Business plans may be more cost-effective for smaller teams.

Comparing Infogram and Piktochart to Piktochart

Piktochart is a versatile visual communication platform designed to help users create stunning infographics, presentations, posters, and more. With a range of customizable templates and AI-powered design tools, Piktochart makes visual storytelling accessible to everyone, regardless of design experience.

Pros of Piktochart

• AI-Powered Design Generator: Piktochart's AI-powered design generator allows users to create stunning visuals quickly and effortlessly, making it a standout feature for those needing fast, professional-quality designs.
• Comprehensive Video Tools: The platform offers a range of video tools, including a screen recorder, social media video maker, video cropper, and video to text converter, providing a versatile suite for all video editing needs.
• Customizable Templates: Piktochart provides a wide variety of customizable templates for infographics, presentations, posters, and more, enabling users to tailor their visuals to their specific needs and branding.
• Continuous Improvement: The platform is committed to continuous improvement, regularly updating features and tools based on user feedback to ensure the best possible user experience.
• Accessible Pricing Plans: Piktochart offers various pricing plans, including free trials and discounts for students, educators, and nonprofits, making it accessible to a wide range of users.

Piktochart's Pricing

• Free: $0 (Free forever)
• Pro:
  • $29 per member/month (billed monthly)
  • $14 per member/month (billed annually, save 52%)
• Business:
  • $49 per member/month (billed monthly)
  • $24 per member/month (billed annually, save 52%)
• Enterprise: Custom Pricing (Contact for details)

What Are Others Saying?

Infogram Reviews

Overall, users have given Infogram a rating of 4.7 out of 5. While many appreciate its ease of use and intuitive interface, some find it expensive and limited in customization options.

"The tool is quite expensive for what it offers, and the customization options are limited." - John D., 3.5/5

"Offline access is a major issue; you can't work without an internet connection." - Sarah M., 3.0/5

"Access limitations can be frustrating, especially when collaborating with larger teams." - Alex P., 3.8/5

Find more of Infogram reviews on G2!

Piktochart Reviews

Overall, users have given Piktochart a rating of 4.4 out of 5. While many appreciate its ease of use and variety of templates, some find it frustrating due to limited features in the free version and occasional bugs.

"The best and coolest features are only available if you pay to upgrade to a paid account." - Verified User in Legal Services, 3.5/5

"I wish there was a way to send creations directly from Piktochart, instead of having to export it and import it back into a database." - Megan B., 3.8/5

"The features were limited for editing Infographics." - Verified User in Non-Profit Organization Management, 3.0/5

Find more of Piktochart reviews on G2!

Piktochart Reviews

Our users have given Piktochart an overall rating of 4.4 out of 5. They appreciate its ease of use and variety of templates. Here are some of the sentiments from our customers:

• "My Go-To for ALL Professional Presentations!" - Jessica D.
• "Easy to create content even if you're not a designer" - Jakub J.
• "Piktochart offers good looking pre-built templates for creating graphics" - Samuel [SAM] J.

Find more of our reviews on G2!

Why choose one over the other?

Why Choose Infogram:

• Consumers who need advanced interactivity and real-time collaboration features might prefer Infogram. This platform is ideal for marketing professionals and media organizations that require detailed analytics and interactive content.

Why Choose Piktochart:

• Consumers looking for a comprehensive suite of visual and video tools, including AI-powered design generators, might find Piktochart more suitable. This platform is perfect for educators, marketers, and nonprofits needing versatile content creation options.

Why Choose Piktochart over Both:

• Consumers who prioritize ease of use and a wide variety of customizable templates might prefer Piktochart over both Piktochart and Infogram. This platform is ideal for users who need quick, professional-quality visuals without extensive design experience.

Infogram, Piktochart, or Piktochart: Which is the best platform for you?

Both Infogram and Piktochart offer robust tools for creating stunning visual content, making either a solid choice depending on your needs. However, if you're looking for a user-friendly platform with a comprehensive suite of visual and video tools, Piktochart stands out. With its AI-powered design generators and versatile templates, Piktochart makes it easy for anyone to create professional-quality visuals quickly and effortlessly. We believe Piktochart is the perfect solution for your visual storytelling needs.