Infogram and Canva are essential tools for businesses and designers, offering powerful features for creating interactive data visualizations and professional websites, respectively. We'll compare Infogram and Canva to determine which platform best meets the needs of both business users and designers.

A Quick Overview of Infogram and Canva

What is Infogram?

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Infogram is a platform that allows users to create interactive data visualizations using AI. It offers a variety of templates and tools to create infographics, reports, slides, dashboards, maps, and social media visuals.

Infogram provides designer templates and custom branding options to ensure content aligns with brand guidelines. Its unique feature is the combination of AI-driven interactive content creation with real-time team collaboration and detailed analytics.

What is Canva?

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Canva is a design platform that offers a wide range of tools for creating visual content. It provides solutions for individuals, businesses, educators, and non-profits, aiming to empower users to create professional designs with ease.

Canva offers a vast selection of customizable templates and drag-and-drop tools for easy design creation. Its unique feature, Magic Write™, allows users to generate, summarize, expand, and re-write text quickly, setting it apart from other website builders.

Features of Infogram and Canva

Similarities

Infogram and Canva are both powerful platforms designed to simplify the creation of visual content. They share several key features that make them popular among users looking to create professional designs without extensive design experience.

  • Templates: Both platforms offer a wide range of ready-to-use templates for various types of content such as infographics, reports, slides, and social media posts.
  • Brand Customization: Users can create custom templates that adhere to their brand guidelines, including colors, fonts, and logos.
  • Interactive Content: Both tools provide features to create engaging and interactive content, although Infogram emphasizes data visualizations like charts and maps.
  • Collaboration: Real-time collaboration is supported, allowing teams to work together on projects seamlessly.
  • Analytics: Both platforms offer analytics to track how content is performing and engaging with the audience.

Differences

Infogram and Canva each offer unique features that cater to different needs. While both platforms excel in creating visual content, their distinct functionalities set them apart.

  • Interactive Content: Infogram specializes in interactive charts and maps, offering features like tooltips and clickable legends, which Canva lacks.
  • AI Tools: Canva boasts AI-powered tools such as Magic Write™ and an AI photo editor, which are not available on Infogram.
  • Plug-ins: Infogram offers a WordPress plugin for easy content publishing, whereas Canva integrates with Bitmojis, Giphy, and other media sources.
  • Brand Kit: Canva provides a comprehensive Brand Kit for applying brand elements across designs, a feature not found in Infogram.
  • Background Removal: Canva's one-click background remover (Pro) is a standout feature that Infogram does not offer.

User Interface and Usability

Infogram's user interface is clean and well-organized, with a clear navigation menu and effective use of visual elements like icons and buttons. The user experience is intuitive, offering easy access to various templates and solutions. However, the overall usability is straightforward, with a logical flow of information and straightforward navigation.

Canva's user interface is similarly clean and well-organized, featuring a clear hierarchy of information and accessible navigation menus. The user experience focuses on ease of use and accessibility, with step-by-step guides and FAQs to support new users. Overall, Canva's usability is highly functional, with clear call-to-action buttons and responsive design.

Neither platform has a significantly better user interface or usability over the other.

Collaboration

Infogram supports real-time collaboration, allowing team members to create, edit, and publish projects from a shared team library. Permission settings enable teams to manage access and editing rights, while version history helps track changes and restore previous versions. These features aim to facilitate seamless teamwork and ensure all members can contribute effectively.

Canva also offers real-time collaboration, with easy drag-and-drop tools and the ability to share drafts directly from the dashboard. Users can invite unlimited team members and manage work together, supported by features like easy sharing and exporting tools. The Brand Kit helps maintain consistency across designs.

Neither platform is significantly better for collaboration than the other.

Infogram and Canva Pricing

Infogram offers a range of pricing plans to suit different needs. The Basic plan is free, while the Pro plan costs $19/month billed yearly. The Business plan is $67/month billed yearly, and the Team plan is $149/month billed yearly. Enterprise pricing is custom and requires contacting Infogram for details.

Canva's pricing structure includes a Free plan, a Pro plan at $120/year, and a Teams plan at $100/year per person (minimum 3 people). The Enterprise plan also requires custom pricing. Canva's Pro plan is more affordable annually compared to Infogram's Pro plan, but Infogram's free tier offers more features.

Overall, neither platform has a clear advantage in pricing, as it depends on the specific needs and budget of the user.

Comparing Infogram and Canva to Piktochart

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Piktochart transforms complex ideas into captivating visuals that inform and engage your audience. With Piktochart AI, you can create stunning infographics, reports, and presentations in seconds, perfectly aligned with your brand. No design experience required.

Pros of Piktochart

  • AI-Powered Design Generator: Piktochart's AI-driven tools allow users to create stunning visuals quickly, making it easy to transform complex ideas into engaging content.
  • Comprehensive Visual and Video Tools: From infographics to presentations and video editing, Piktochart offers a wide range of tools to meet diverse visual communication needs.
  • Customizable Templates: With a vast selection of pre-designed templates, users can easily customize their designs to align with their brand guidelines, ensuring a professional look every time.
  • Accessibility and Ease of Use: Piktochart's intuitive drag-and-drop functionality and user-friendly interface make it accessible for everyone, regardless of design experience.
  • Continuous Improvement: Piktochart consistently updates its features based on user feedback, ensuring that the platform evolves to meet the changing needs of its users.

Piktochart's Pricing

  • Free: $0 (Free forever)
  • Pro:
    • $29 per member/month (billed monthly)
    • $14 per member/month (billed annually, save 52%)
  • Business:
    • $49 per member/month (billed monthly)
    • $24 per member/month (billed annually, save 52%)
  • Enterprise: Custom Pricing (Contact for details)

What Are Others Saying?

Infogram Reviews

Overall, users have given Infogram a rating of 4.7 out of 5. While many appreciate its ease of use and intuitive interface, some find it expensive and limited in customization options.

  • "The tool is quite expensive for what it offers." - John D., 3.5/5
  • "Customization options are limited, making it hard to tailor to specific needs." - Sarah P., 3.8/5
  • "Offline access is a major issue for me." - Alex R., 3.9/5

Find more of Infogram reviews on G2!

Canva Reviews

Overall, users have given Canva a rating of 4.7 out of 5. While many appreciate its ease of use and variety of templates, some users find the limitations in the free version and the cost of the Pro version frustrating.

  • "The quick and simple design process is great, but customer support is slow." - Jasmine M., 3/5
  • "Easy to use, but the free version has too many limitations." - Jayson Mavrick A., 3/5
  • "Useful, but some 'magic' tools need improvement." - Frank C., 3/5

Find more of Canva reviews on G2!

Piktochart Reviews

Our users have given Piktochart an overall rating of 4.7 out of 5. They appreciate its ease of use, customizable templates, and AI-powered design tools.

  • "Piktochart is a Web-based Magic Graphic Design Tool everyone" - POOJA N.
  • "My Go-To for ALL Professional Presentations!" - Jennifer K.
  • "Easy to create content even if you're not a designer" - Jessica D.

Find more of our reviews on G2!

Why choose one over the other?

Why Choose Infogram Over Canva:

  • Infogram is ideal for users who need advanced interactive features like tooltips, clickable legends, and detailed analytics. This makes it a great choice for marketing professionals and data scientists who require in-depth data visualizations.

Why Choose Canva Over Infogram:

  • Canva is perfect for users who prioritize ease of use and a vast library of customizable templates. Entrepreneurs and small business owners who need to create professional designs quickly without extensive design skills will find Canva particularly beneficial.

Why Choose Piktochart Over Canva and Infogram:

  • Piktochart is best suited for users who need a comprehensive set of visual tools, including AI-powered design generation and specialized video editing. Educators, marketers, and content creators looking for an all-in-one solution for various visual communication needs will find Piktochart highly advantageous.

Infogram, Canva, or Piktochart: Which is the best platform for you?

While Infogram and Canva offer impressive features and capabilities, Piktochart stands out as the most versatile and user-friendly option. Whether you're an educator, marketer, or content creator, our AI-powered tools and comprehensive visual solutions make it easy to create stunning, professional designs. Choose Piktochart for a seamless and engaging design experience that meets all your visual communication needs.