Easel.ly vs Piktochart: Which One Is Better in 2024?

Both Easel.ly and Piktochart offer essential tools for businesses and designers, enabling efficient creation of high-quality visuals and videos. We'll compare these platforms to determine which one excels in areas like design quality, user experience, and cost-effectiveness.

A Quick Overview of Easel.ly and Piktochart

What is Easel.ly?

Easel.ly is a graphic design service provider specializing in signage, vehicle wraps, and print design. They offer both part-time and full-time design services and are trusted by thousands of companies in the print, sign, and vehicle wrap industries.

Consumers benefit from Easel.ly's cost savings on designer wages and access to a large pool of experienced designers. Their unique pay-per-month model with no long-term contracts sets them apart from competitors, providing flexible design access 20 hours a day, 6 days a week.

What is Piktochart?

Piktochart provides a suite of visual communication tools designed to help users create infographics, presentations, posters, and videos. The company aims to make visual storytelling accessible to everyone, offering various products and templates to cater to different needs, including education, marketing, and nonprofit sectors.

One unique feature of Piktochart is its AI-powered design generator, which allows users to create visuals quickly by turning any prompt into a design within seconds. Additionally, Piktochart offers customizable text properties and options to change background colors and aspect ratios, providing flexibility for users to tailor their visuals to specific requirements.

Features of Easel.ly and Piktochart

Similarities

Both Easel.ly and Piktochart excel in providing user-friendly design tools that simplify the creation of visual content. They cater to users with varying levels of design experience, making it easy for anyone to produce professional-quality visuals.

• Both platforms offer a wide variety of templates to help users get started quickly.
• They provide customization options for text properties, colors, and other design elements.
• Both services aim to make visual content creation accessible to users without advanced design skills.
• They emphasize ease of use, ensuring that even beginners can navigate and utilize their tools effectively.
• Both platforms support a range of visual formats, including infographics, presentations, and social media graphics.

Differences

When comparing Easel.ly and Piktochart, it's clear that each platform has unique features tailored to different design needs. Here are the most significant differences:

• Design Focus: Easel.ly specializes in signage, vehicle wraps, and print design, while Piktochart excels in creating infographics, presentations, and videos.
• AI Design Generator: Piktochart offers an AI-powered design generator that creates visuals from prompts, a feature not available in Easel.ly.
• Video Editing Tools: Piktochart includes video editing capabilities, such as screen recording and video-to-text conversion, which Easel.ly does not provide.
• Flexible Design Access: Easel.ly offers flexible design services 20 hours a day, 6 days a week, with no long-term contracts, unlike Piktochart.
• Content Repurposing: Piktochart allows for easy content repurposing, making it simple to adapt designs for various formats, a feature not highlighted by Easel.ly.

User Interface and Usability

While Easel.ly's interface is straightforward, featuring a clean navigation bar and prominent call-to-action buttons, Piktochart's interface is more comprehensive, with a detailed navigation bar and a sidebar for easy access to content. Easel.ly's minimalistic design focuses on usability, whereas Piktochart's interface includes multimedia elements like embedded videos and images, enhancing user engagement.

In terms of user experience, Easel.ly offers a seamless and intuitive navigation experience, with clear sections and well-placed call-to-action buttons. Piktochart, on the other hand, provides a more interactive experience with its organized content and multimedia elements. Both platforms are responsive and accessible, but Piktochart's additional features may offer a slight edge in overall usability.

Piktochart has a better user interface and usability over Easel.ly.

Collaboration

Collaboration with Easel.ly primarily involves hiring designers who integrate into your workflow. The platform does not offer specific tools for real-time collaboration or team projects, focusing instead on providing flexible access to experienced designers. This approach may suit businesses needing additional design resources but lacks features for direct team interaction.

Piktochart, on the other hand, emphasizes individual editing capabilities without detailing collaboration tools. While the platform encourages user feedback and community input, it does not provide specific features for team projects or real-time editing. This makes it less suitable for collaborative efforts compared to other platforms.

Overall, neither Easel.ly nor Piktochart stands out as superior for collaboration.

Easel.ly and Piktochart Pricing

Easel.ly offers three main pricing plans: Student at $4/month, Individual at $5/month, and Business at $6/month. Each plan includes access to over 320 premium templates, 1.1 million icons and photos, and various export options. The Business plan also offers additional features like real-time collaboration and API access.

Piktochart provides a Free plan, a Pro plan at $14 per member/month, and a Business plan at $24 per member/month, all billed annually. The Free plan includes basic features, while the Pro and Business plans offer advanced options like unlimited downloads, extensive storage, and team collaboration tools. Piktochart's pricing is higher but offers more comprehensive features.

Overall, Easel.ly has more affordable pricing, but Piktochart provides more advanced features for a higher cost.

Comparing Easel.ly and Piktochart to Piktochart

Piktochart is a versatile visual communication platform designed to help users create stunning infographics, presentations, posters, and videos effortlessly. With a user-friendly interface and a wide range of templates, Piktochart makes it easy for anyone to produce professional-quality visuals without any design experience.

Pros of Piktochart

• Intuitive Interface: Piktochart is an intuitive, easy-to-use visual communication platform for designing visuals and repurposing videos.
• Comprehensive Toolset: It offers an all-in-one visual communication tool for professionals who need to regularly create visual content without using complicated design software.
• Versatile Video Editing: The online video editing tool enables users to turn long videos, webinars, virtual events, Zoom, or webcam recordings into customized bite-sized clips.
• Automatic Subtitles: Piktochart automatically adds subtitles and allows customization of videos for social media, enhancing accessibility and engagement.
• Continuous Improvement: The platform continuously improves based on user feedback, ensuring that it meets the evolving needs of its users.

Piktochart's Pricing

• Free: $0 (Free forever)
• Pro: $29 per member/month (billed monthly) or $14 per member/month (billed annually, save 52%)
• Business: $49 per member/month (billed monthly) or $24 per member/month (billed annually, save 52%)
• Enterprise: Custom Pricing (Contact for details)
• Campus: Custom Pricing (Minimum 3000 seats, contact for details)

What Are Others Saying?

Easel.ly Reviews

Overall, users have given Easel.ly a rating of 4.7 out of 5. While many appreciate its high-quality designs and easy-to-use interface, frustrations include poor customer support and limited templates in the free version.

• "They Don't Take Criticism Well" - Brandon B., 1.0 out of 5
• "Limited templates and design elements in the free version" - Verified User, 3.0 out of 5
• "High pricing for upscale products" - Verified User, 2.0 out of 5

Find more of Easel.ly reviews on G2!

Piktochart Reviews

Overall, users have given Piktochart a rating of 4.4 out of 5. While many appreciate its ease of use and variety of templates, frustrations include limited features in the trial edition and high pricing for the upgraded version.

• "Best Features are Paid" - Verified User in Legal Services, 3.0 out of 5
• "I wish there was a way to send creations directly from Piktochart" - Megan B., 3.0 out of 5
• "The pricing of the application for the upgraded edition is a little bit high for a new individual" - Mukesh C., 3.0 out of 5

Find more of Piktochart reviews on G2!

Piktochart Reviews

Our users have given Piktochart an overall rating of 4.4 out of 5. They appreciate its ease of use and the variety of templates available. Here are some of the sentiments shared by our users:

• "Easy to create content even if you're not a designer" - Jennifer K.
• "My Go-To for ALL Professional Presentations!" - Jessica D.
• "Piktochart offers good looking pre-built templates for creating graphics" - SUNITA S.

Find more of our reviews on G2!

Why choose one over the other?

Why Choose Easel.ly:

• Consumers who need specialized design services for signage, vehicle wraps, and print design might prefer Easel.ly for its focus on these areas. This platform is ideal for businesses in the print, sign, and vehicle wrap industries looking for flexible, cost-effective design solutions.

Why Choose Piktochart:

• Consumers who require a comprehensive suite of visual communication tools, including infographics, presentations, and video editing, might opt for Piktochart. This platform is perfect for professionals and small teams needing versatile design capabilities without advanced design skills.

Why Choose Piktochart Over Both:

• Consumers who want an all-in-one solution for creating and repurposing visual content, including advanced AI-powered design generation, might find Piktochart superior to both Piktochart and Easel.ly. This platform suits users across various sectors, from marketing to education, seeking a robust and user-friendly design tool.

Easel.ly, Piktochart, or Piktochart: Which is the best platform for you?

While both Easel.ly and Piktochart offer valuable tools for creating stunning visuals, Piktochart stands out with its comprehensive suite of features and user-friendly interface. Whether you're a professional or a beginner, Piktochart's AI-powered design generator and versatile video editing tools make it the ideal choice for all your visual communication needs. We believe Piktochart provides the best balance of functionality and ease of use, making it the perfect partner for your creative projects.