A well-designed coupon can make a significant impact on your marketing efforts by attracting customers and increasing brand awareness. Utilizing coupon templates, like those found on Piktochart, can streamline the process and help you create professional and eye-catching coupons.

Before diving into creating your own coupons, it's essential to explore the 18 best examples of coupons for inspiration on the most effective ways to design and present your offers. This will ensure that your coupons stand out and resonate with your target audience.

What is a Coupon?

A coupon is a promotional tool used by businesses to offer discounts or special deals on their products or services. It serves as an incentive for customers to make a purchase, ultimately driving sales and fostering customer loyalty. Coupons are particularly useful in situations where businesses want to attract new customers, encourage repeat purchases, or promote a specific product or service.

18 Coupon Examples

Here are the top 18 Coupon examples:

1. Discount Coupon Facebook Post

Discount Coupon Facebook Post

The Discount Coupon Facebook Post example features a vibrant and attention-grabbing design that is perfect for sharing on social media platforms. The layout is optimized for Facebook, ensuring that your coupon will be easily visible and engaging to users scrolling through their feeds.

2. Neutral Beige Love Coupon

Neutral Beige Love Coupon

The Neutral Beige Love Coupon example showcases a clean and modern design that is both visually appealing and easy to read. The layout is optimized for a personal touch, ensuring that your love coupon will be easily understood and appreciated by the recipient.

3. Clean Colored Shopping Voucher Coupon

Clean Colored Shopping Voucher Coupon

The Clean Colored Shopping Voucher Coupon example showcases a clean and modern design that is both visually appealing and easy to read. The layout is optimized for a shopping voucher, ensuring that your coupon will be easily understood and appreciated by the recipient.

4. Minimalist Red & Yellow Shopping Coupon

Minimalist Red & Yellow Shopping Coupon

The Minimalist Red & Yellow Shopping Coupon example showcases a clean and modern design that is both visually appealing and easy to read. The layout is optimized for a shopping coupon, ensuring that your offer will be easily understood and appreciated by the recipient.

5. Modern Pink Valentine's Day Love Coupons

Modern Pink Valentine's Day Love Coupons

The Modern Pink Valentine's Day Love Coupons example showcases a clean and modern design that is both visually appealing and easy to read. The layout is optimized for a romantic and personal touch, ensuring that your love coupons will be easily understood and appreciated by the recipient.

6. Pink and Orange Cute Love Coupon

Pink and Orange Cute Love Coupon

The Pink and Orange Cute Love Coupon example showcases a clean and modern design that is both visually appealing and easy to read. The layout is optimized for a personal and romantic touch, ensuring that your love coupon will be easily understood and appreciated by the recipient.

7. Illustrative Red & Green Restaurant Voucher

Illustrative Red & Green Restaurant Voucher

The Illustrative Red & Green Restaurant Voucher example showcases a clean and modern design that is both visually appealing and easy to read. The layout is optimized for a restaurant voucher, ensuring that your offer will be easily understood and appreciated by the recipient.

8. Minimalist Romantic Dinner Coupon in Black & Beige

Minimalist Romantic Dinner Coupon in Black & Beige

The Minimalist Romantic Dinner Coupon in Black & Beige example showcases a clean and modern design that is both visually appealing and easy to read. The layout is optimized for a romantic dinner coupon, ensuring that your offer will be easily understood and appreciated by the recipient.

9. Clean Minimalist Fashion Coupon in White & Black

Clean Minimalist Fashion Coupon in White & Black

The Clean Minimalist Fashion Coupon in White & Black example showcases a clean and modern design that is both visually appealing and easy to read. The layout is optimized for a fashion coupon, ensuring that your offer will be easily understood and appreciated by the recipient.

10. Playful Ice Cream Voucher Illustration

Playful Ice Cream Voucher Illustration

The Playful Ice Cream Voucher Illustration example showcases a clean and modern design that is both visually appealing and easy to read. The layout is optimized for an ice cream voucher, ensuring that your offer will be easily understood and appreciated by the recipient.

11. Modern Pink & Black Skincare Discount Voucher

Modern Pink & Black Skincare Discount Voucher

The Modern Pink & Black Skincare Discount Voucher example showcases a clean and modern design that is both visually appealing and easy to read. The layout is optimized for a skincare discount voucher, ensuring that your offer will be easily understood and appreciated by the recipient.

12. Special Green Minimalist Sale Coupon

Special Green Minimalist Sale Coupon

The Special Green Minimalist Sale Coupon example showcases a clean and modern design that is both visually appealing and easy to read. The layout is optimized for a sale coupon, ensuring that your offer will be easily understood and appreciated by the recipient.

13. Colorful Snack Coupon in Yellow & Pink

Colorful Snack Coupon in Yellow & Pink

The Colorful Snack Coupon in Yellow & Pink example showcases a clean and modern design that is both visually appealing and easy to read. The layout is optimized for a snack coupon, ensuring that your offer will be easily understood and appreciated by the recipient.

14. Special Green Abstract Coupon Document

Special Green Abstract Coupon Document

The Special Green Abstract Coupon Document example showcases a clean and modern design that is both visually appealing and easy to read. The layout is optimized for a unique and eye-catching coupon, ensuring that your offer will be easily understood and appreciated by the recipient.

15. Modern Orange Cream Special Discount

Modern Orange Cream Special Discount

The Modern Orange Cream Special Discount example showcases a clean and modern design that is both visually appealing and easy to read. The layout is optimized for a special discount coupon, ensuring that your offer will be easily understood and appreciated by the recipient.

16. Simple Retro Father's Day Coupon in Blue, White & Green

Simple Retro Father's Day Coupon in Blue, White & Green

The Simple Retro Father's Day Coupon in Blue, White & Green example showcases a clean and modern design that is both visually appealing and easy to read. The layout is optimized for a Father's Day coupon, ensuring that your offer will be easily understood and appreciated by the recipient.

17. Elegant White & Gold Gift Voucher

Elegant White & Gold Gift Voucher

The Elegant White & Gold Gift Voucher example showcases a clean and modern design that is both visually appealing and easy to read. The layout is optimized for a gift voucher, ensuring that your offer will be easily understood and appreciated by the recipient.

18. Colorful Retro Love Coupon

Colorful Retro Love Coupon

The Colorful Retro Love Coupon example showcases a clean and modern design that is both visually appealing and easy to read. The layout is optimized for a personal and romantic touch, ensuring that your love coupon will be easily understood and appreciated by the recipient.

How to Create a Good Coupon

  • Understand your target audience: Before designing your coupon, research your target audience and their preferences. This will help you create a coupon that appeals to their interests and needs, increasing the likelihood of them using it.
  • Choose an eye-catching design: Select a visually appealing design that stands out and captures the attention of potential customers. Use colors, fonts, and images that align with your brand identity and resonate with your target audience.
  • Clearly communicate the offer: Ensure that the details of your promotion are easy to understand and prominently displayed on the coupon. Include information such as the discount amount, expiration date, and any terms and conditions that apply.
  • Showcase your brand: Incorporate your company logo and branding elements into the coupon design to create a consistent and professional look. This will help build brand recognition and trust among potential customers.
  • Optimize for distribution channels: Tailor your coupon design to the specific distribution channels you plan to use, such as social media platforms, email campaigns, or print materials. This will ensure that your coupon is easily visible and engaging to users across different mediums.

What to Avoid When Creating a Coupon

  • Avoid unclear offers: Ensure that your coupon clearly states the discount or promotion being offered. Ambiguous or confusing offers can lead to misunderstandings and frustration for customers. For example, avoid using vague terms like "up to" without specifying the maximum discount or using percentages without clarifying the applicable items.
  • Don't use overly complex designs: While it's important to create an eye-catching coupon, avoid using designs that are too busy or difficult to read. This can make it challenging for customers to understand the offer and may deter them from using the coupon. Instead, opt for a clean and simple design that clearly communicates the promotion.
  • Refrain from using too many restrictions: While it's necessary to include some terms and conditions, avoid overwhelming customers with excessive restrictions. This can make the coupon less appealing and may discourage potential customers from using it. Instead, focus on the most important limitations and present them in a clear and concise manner.
  • Keep expiration dates reasonable: Setting an expiration date that is too soon can make customers feel rushed and less likely to use the coupon. On the other hand, an expiration date that is too far in the future may cause customers to forget about the coupon altogether. Strike a balance by providing a reasonable timeframe for customers to take advantage of the offer.
  • Avoid generic or impersonal designs: A coupon that looks generic or lacks personality may not resonate with your target audience and can be easily overlooked. To avoid this, incorporate your brand's unique elements, such as colors, fonts, and logo, to create a coupon that stands out and reflects your company's identity.

Create with Piktochart!

If you need help generating eye-catching coupons, look no further than Piktochart. This user-friendly online platform allows you to create infographics, presentations, posters, and other visual content with ease. Piktochart even offers an AI-powered infographic maker and video editor to help you turn complex data into clear visuals. To start creating your own stunning coupons, simply sign up for Piktochart and begin exploring the possibilities.