Every day when you open your email inbox, you’re bound to receive a number of marketing emails from the brands that you follow. Have you ever wondered what determines whether you’d open or delete the email?

In this episode, we’re going to explore that further with Danni Roseman, Content Marketing Specialist at Surfer. At Surfer, Danni focuses primarily on blog management, copywriting, and growth marketing initiatives.

Danni is a lover of the written word and its power to unite, teach and reform. She takes a uniquely holistic approach to content marketing combining her over 13 years of writing and editing experience to create content that has reached people in over 150 countries. Fluent in Spanish, Portuguese, and Gifs, Danni is passionate about language in all its forms. When Danni is not baking vegan desserts, you can find her lovingly annoying her dogs, floofing her giant hair, or with her nose in a book.

Show Notes

  • 00:00 – Intro
  • 01:51 – Danni’s career journey from education to content and copywriting
  • 03:10 – Why email marketing still plays an important role despite the rise of other marketing channels
  • 04:20 – The future of email marketing and its potential impact
  • 05:55 – Surfer’s approach to email marketing
  • 08:35 – Practical steps to get started on email marketing
  • 11:01 – Challenges to expect in email marketing
  • 13:41 – Top three tips for winning at email marketing
  • 15:59 – Individuals and brands who are nailing email marketing – Eddie Shleyner (VeryGoodCopy), Hannah Baxter (Anxiety Beer), The Hustle
  • 40:39 – Fun questions with Danni


Connect with Danni on LinkedIn: https://www.linkedin.com/in/danni-roseman/

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