Every day when you open your email inbox, you’re bound to receive a number of marketing emails from the brands that you follow. Have you ever wondered what determines whether you’d open or delete the email?

In this episode, we’re going to explore that further with Danni Roseman, Content Marketing Specialist at Surfer. At Surfer, Danni focuses primarily on blog management, copywriting, and growth marketing initiatives.

Danni is a lover of the written word and its power to unite, teach and reform. She takes a uniquely holistic approach to content marketing combining her over 13 years of writing and editing experience to create content that has reached people in over 150 countries. Fluent in Spanish, Portuguese, and Gifs, Danni is passionate about language in all its forms. When Danni is not baking vegan desserts, you can find her lovingly annoying her dogs, floofing her giant hair, or with her nose in a book.

Show Notes

  • 00:00 – Intro
  • 01:51 – Danni’s career journey from education to content and copywriting
  • 03:10 – Why email marketing still plays an important role despite the rise of other marketing channels
  • 04:20 – The future of email marketing and its potential impact
  • 05:55 – Surfer’s approach to email marketing
  • 08:35 – Practical steps to get started on email marketing
  • 11:01 – Challenges to expect in email marketing
  • 13:41 – Top three tips for winning at email marketing
  • 15:59 – Individuals and brands who are nailing email marketing – Eddie Shleyner (VeryGoodCopy), Hannah Baxter (Anxiety Beer), The Hustle
  • 40:39 – Fun questions with Danni

Resources

Surfer: https://surferseo.com/

Connect with Danni on LinkedIn: https://www.linkedin.com/in/danni-roseman/

Connect with Wilson: https://www.linkedin.com/in/wilsonmoy90/

More Episodes

the business storyteller podcast konrad sanders

Building Your Authority on LinkedIn With The Power of Storytelling (feat Konrad Sanders, The Creative Copywriter)

Konrad Sanders, Founder and CEO at The Creative Copywriter shares about building authority on LinkedIn with the power of storytelling.

piktochart the business storyteller podcast emilia korczynska

How to Tell a Story That Turns Your Audience Into a Customer With Content (feat Emilia Korczynska, Userpilot)

Emilia Korczynska, Head of Marketing at Userpilot shares how to tell a story that turns your audience into a customer with content.

piktochart the business storyteller podcast raul galera referralcandy

How Brands Can Grow Through Word-of-Mouth Marketing (featuring Raúl Galera, ReferralCandy)

Raúl Galera, Partnerships Lead at ReferralCandy, shares what entails referral marketing and how brands can grow through that.

Ready to try Piktochart?

An infographic maker, presentation creator, and report builder in one online platform. No graphic design skills needed.

Get started for free Watch a demo