It all started in 2011 when Ai Ching and Andrea founded Yet Another Studio,
a graphic design agency based in Penang,
an exotic Malaysian island known for its rich variety of food and incredible heritage sites.
They quickly realized “infographics" has become a buzzword,
and that anyone who was serious about their content strategy or hungry to
make their communication visually attractive would probably look into creating one eventually.
From 4 people working day and night in a small Penang-based warehouse,
our first do-it-yourself infographic platform was born.
Now, we’re 48 months in, serving over 5 million users, and growing every single day.
Every time marketers drive more visits to their website,
teachers engage and spark interest in their students,
children create stunning presentations for their assignments and non-profits spread awareness of their noble causes,
we get extra energy boosts to keep evolving and bringing even greater tools to the world. To you.
And this is how it happened (more less). Let us take you on a little journey!
The idea is born in Penang, Malaysia.
Ching and Andrea decide to give it a try.
4 employees working out of a warehouse.
We go to Chinaccelerator leaving two designers
(See Mei and Tiff) alone for the first time.
The MVP is done. We fly back with a couple of press mentions from China.
We launch the first beta flash version of Piktochart.
Tech In Asia
The first paid product is finished. 3 paying customers on the first day.
We pitch at Tech In Asia’s first Startup Asia competition.
We are 8 in total.
The hockey-stick curve starts after an AppSumo promotion.
PiktoTrip #1. Piktochart family goes to a neighboring island, Langkawi.
(Cool photos still ornament our office walls)
The real growth starts. 170,000 users & 9 full-time members. We move to a bigger space.
Unique Pikto-Home is our first office - also the place where we get a lil’ too addicted to board games.
We change we the menu layout to horizontal instead of vertical and some people don’t like it ;)
300,000 users. 14 employees.
We move to yet a bigger a office.
This time with breathtaking sea and mountain views of our beloved home, Penang.
400,000 users. 16 employees.
PiktoTrip #2. Piktochart family goes on a cruise to the Thailand and the neighbouring island Phuket.
We hold the first WebCamp in our Pikto office,
a networking event for the startup community and entrepreneurs of Penang.
There’s more to Piktochart than infographics! And so we launch other formats -
reports, banners, presentations.
We launch Piktochart Editor v4, the new UI we are using until now
We’re starting to offer free icons to all our users!
The 1st ever office foosball tournament is held at Piktochart HQ.
Head of Customer Delight, Zen, takes home the trophy.
Piktochart family packs and goes to South Korea to eat kimchi
and find inspiration in the historic palaces.
Downtime bear becomes a full-time employee, making it the first superhuman creature in the office.
Struggling occasionally with midlife crisis, he is here if you need a hug.
1,906,000 users and over 20,000 paying customers. 33 employees..
2nd office foosball tournament takes place (with a bigger, better foosball table).
Head of Customer Delight, Zen, officially holds the reigning champion title.
PiktoBand is formed and jam sessions become a thing.
Employees are hired based on their musical skills (just kidding!)
3,000,000 users and still growing. 40 employees.
PiktoTrip #4. Piktochart family packs and goes to Melbourne,
Australia to meet famous drop bears and wallabies.