2 Minutes Read | Design

Edward Tufte, Readability, Infographics’ promotion and other stories

Natalija Snapkauskaite

Growth Marketer

The Importance of Designing for Readability

You know those moments when you have spent tens of hours on that presentation, infographic or other visuals containing text and it feels ok but not great. The content is perfect but the message still doesn’t get through. Why? There are numerous reasons for that: lack of clear structure, too much of text – or the text formatting itself. The former might seem trivial (“c’mon I know it all”), however, there are a few rules of thumb behind it. Check Carrie Cousins’ article on readability to guide you through the points of concern, like alignment, line length or space.

Designing for Readability

Design for readability or don’t bother using text at all. If you want your content to be effective, it must be readable. By designing with readability in mind, you are doing your readers and users a service. With so much information out there, users tend to look (or click) away from text that is not easy to understand in a flash. Those are readers, or potential customers, that you may never get back.

See it yourself: http://designshack.net/articles/typography/the-importance-of-designing-for-readability/

Where to Share: 7 Ways to Share Your Infographic with the World

Based on their experience, Killer Infographics have listed 7 tips to help you to promote an infographic and ensure that it gets the attention.

Whether you’re trying to spread the word on an exciting new project or share your insights on an important social issue, an infographic can help — as long as you know the most effective ways to share it.

Boost your infographics via http://killerinfographics.com/where-to-share-7-ways-to-share-your-infographic-with-the-world.html

Data Visualization Principles: Lessons from Tufte

Have you heard of Edward Tufte? This man, who has been called the Leonardo da Vinci of data, pioneered the field of data visualization and through his four books on information design set fire-proof principles on the “way information is depicted in graphs, tables, illustrations and (lately and relentlessly) PowerPoint slides. Graphics, as Tufte makes clear, are not mere sideshows to spruce up text, entertain readers or keep art majors employed. Graphics shape, and too often distort, our understanding of everything.”

(Source) Moz.com blogger Mike Pantoliano had a chance to learn these principles from Edward Tufte himself, and connected them to SEO.

Charles Joseph Minard

By the end of this post, I’m hoping to prove to you (and myself, really) that Tufte’s principles aren’t just highfalutin, hoity-toity, stats nerd stuff, but a checklist for highly effective data visualization link building.

Via http://moz.com/blog/data-visualization-principles-lessons-from-tufte

16 Complicated Movie Plots Explained With Infographic Timelines

Movies often have complex plots, tell their story out of order, or involve time travel. Those things create loops in the storyline that can be difficult to follow at first viewing. Watching a movie a second time (and third, fourth, and so on) can help — and so can infographics. Here are 16 infographics that break down the timelines of some popular movies, organized by genre or storytelling type.

See them all here.

About the author

natalija snapkauskaite piktochart

Natalija Snapkauskaite is Growth hacker and Marketer of Piktochart. She joins Piktochart from Lithuania with a MSc. An adventuress at heart, she aspires to work in fast moving startup environment. Her goal is to eat lots of local food and learn some Chinese. Ni hao!