It’s no secret these days that including video content in your content marketing efforts is crucial to maximizing engagement.
After all, 62% of people pay more attention to videos than podcasts or written content.
For this reason, video creation has become a priority for many professionals and brands.
However, whether these videos are optimized for search engines and accessibility is another story.
Successful video marketing goes beyond shooting raw footage. It involves many additional steps to improve the engagement potential of your videos.
One of these steps is translating your video’s content into text.
In this article, let’s take a look at how to convert a video into text, step by step.
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Step-by-step guide on how to transcribe any video to text
Converting your video into text — also known as transcribing — is a great way to improve viewer experience, reach new viewers, and boost engagement.
When Instapage conducted a case study to compare the performance of their video content with and without captions, they found that 3% more people watched the video with captions. Transcribed videos also had a 5% higher average total view time and had a 16% higher reach.
There are multiple ways to convert any video to text.
For one, you can always do it manually. Play the video, listen to the words spoken, and start typing in a text file, such as MS Word.
However, this is going to be a very slow and tedious process. Even a professional transcriber can write only around 80 words per minute, taking approximately five hours to convert one hour of video into text.
The good news is there’s a quick and easy option: using a tool that support automatic video transcription and easy editing like Piktochart Video.
Using Piktochart Video can quickly slash down your transcription time by more than 80%. It’s a no-brainer when you have incredibly long videos to convert.
You can then edit this text as easily as editing a text document and even download it as a VTT, SRT, or TXT file.
Here’s a step-by-step walkthrough of converting a video into text with Piktostory.
You can also watch the video explanation below.
Step 1: Record or upload a video
The first step is to head over to Piktochart Video and sign up for a free account.
You can either use your email or simply authenticate your Google account.
At the end of your signup or login process, you’ll reach the Piktochart Video dashboard, presenting you with multiple ways to upload or import your video.
To add or import your video in Piktochart, you can choose to:
- Directly record from your webcam (including screencasting)
- Upload a video file from your computer
- Import from your Google Drive
- Import a Zoom recording
Pick your preferred option and follow the steps on the screen to complete the upload process.
Step 2: Select what language the video is in
One of the best features of Piktochart Video is the support it provides for video transcription in different languages.
As you upload your video, a popup will appear and ask you to select the language of what’s being spoken in the video.
Enter your preferred language from the search bar or use the drop-down option.
Click Select and your video will automatically start transcribing. You will see your transcribed video under Projects.
Step 3: Edit any transcription errors that might have occurred
Once you click Edit on your video under Projects, you’ll reach the video editor interface, where the automatic transcription is already generated.
Piktochart Video uses machine intelligence to turn your video into text. However, machine translation has its limitations. So, some parts of the text may not be 100% accurate.
You can see the text of your video on the left panel of the editor window.
To edit a portion of the text, just select the portion with your mouse and start typing the new text you want to replace it with. To remove it, just hit the BACKSPACE key on your keyboard.
The process of adding new text is similar. Left-click on the part where you want to insert the text and start typing.
To learn more, you can go to our more detailed guide on how to edit your transcript in Piktochart Video.
Step 4: Export or copy your text
Once you have finalized your video text, there are many ways to extract it from Piktochart Video.
You can download the video text as an SRT, VTT, or TXT file.
To initiate the download, click Export Video in the top right corner of the screen. Then you can download the SRT or VTT file from the Subtitle tab, or the TXT file from the Text tab. That’s it.
3 ways to make the most out of your video that’s converted into text
Now you’ve generated the text from your video, how can you make the most of it in your marketing efforts?
Consider the following best practices.
1. Turn your video text into an informative blog post.
The text from your video presents the golden opportunity to convert your video content to other formats.
One such format is a blog post. Think about turning the text of your video into an article to be published on your blog.
It’s a great way to appeal to people who prefer reading instead of watching a video.
You can easily copy the text you downloaded from Piktochart Video to an MS word file or Google doc to start shaping your blog post.
2. Add captions or subtitles to your videos to improve viewer experience
Adding text to your video as subtitles or captions offers excellent potential for improving the user experience of your viewers.
80% of US consumers are more likely to watch an entire video when captions are available.
They often watch the videos without sound, for example, while commuting to work, waiting in line, or eating in a noisy restaurant. A video transcript gives them an alternative way to consume your video content.
Once you’ve done the hard work of generating and editing the text of your video, why not use the same to add subtitles?
Piktochart Video has already taken care of this use case for you.
As you generate the text of your video using Piktochart Video, you can see the subtitles updated in real-time on the video preview available in the right panel.
All that’s left for you to do is export the video. You can either export your whole video as a project or convert it into short clips. Here’s how to do it:
- To export the full video, click Export Video in the top right corner and give a name to your project.
- If you’d rather export a short clip from your video, select the desired portion of your transcript in the left panel. Then click Export Video in the top right corner.
Once exported, you can find the exported clip under the Clips panel on your dashboard.
To download the video clip, simply place your mouse over the clip that you want and click Download. From there, you can save it on your computer.
3. Add subtitles to YouTube videos and boost your SEO
Another benefit of video transcripts is improving your SEO.
Since search engines crawl and index text more easily than videos, your YouTube videos will get more exposure with captions. Subtitles make your video more discoverable across the web.
To add subtitles to a YouTube video, log in to YouTube Studio. Then click Subtitles in the left panel.
Locate and click the video that you want to add subtitles. On the next screen, select the language and click Confirm.
Then click Add to upload the SRT file you downloaded from Piktostory. And you’re done!
Use Piktochart Video to convert your video into text automatically
Turning your videos into text can be complicated if you approach it manually.
But it will take very little time if you use Piktochart Video and follow the instructions we’ve outlined in this guide.
With the right tool and steps at your disposal, you can quickly increase the view count, boost engagement, and improve the SEO of your videos.
With its fast and simple video transcription and editing abilities, Piktochart Video makes video transcription a no-brainer. Get Piktochart Video for free.
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