Marketing

How to Use Infographics to Raise Your Initial Round as a First-Time Founder

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Raising money for your startup is a challenge. Angel investors and venture capitalists have never heard about you before, so not only do you need to have a strong team, an interesting product and some initial traction; but you also have to compete with hundreds of startups in your space and your geographic area.

Venture capitalists see thousands of pitches a year, but they only invest in a selected few. This means that for you to get the initial meeting, you need to stand out from the rest. We have an idea capable of standing out from the rest of your flock: use an infographic as your elevator pitch deck.

Let us walk you through an infographic sample:

 

The Introduction

The intro is a short, simple section you can use to present your company in a compelling way – logo, name and tagline. Try keeping it simple.

Therefore, a great tactic for the introduction is to feature your best metric right below your tagline: ‘750 paying customers, growing 34% month over month’.

The Problem

This section is important, as it precedes and gives some context about your solution. In it, you should state the problem and why it’s a pain that cannot be solved without you.

A recommended way of articulating the problem is to use a story that people can relate to.

The Solution (a.k.a Your Product)

Now that you’ve explained the problem and given some context, it’s time to introduce the solution.

This is a format that we’ve liked:

[Product name] helps [Defined target audience] [Solve what problem] by [Solution] with [Secret sauce].

A great idea is to accompany this with screenshots of your app, but ideally, you’d like to offer investors a real, live demo. The best way of doing this is to manually create an account for them so they can test it with the least possible effort.

Market

Investors usually go for big, underserved markets and you want to show that in your slide. Brian Chesky has a funny story about Airbnb’s difficulty guessing market size. The ‘market’ slide in their pitch deck stated that the market was $20M – Nate, another founder, was deeply uncomfortable with a bigger number. When they met with Sam Altman for advice before a prominent VC meeting, he said ‘investors like Billions not Millions, baby, so change the ‘m’s ‘ to ‘b’s!’. They did that, and went to raise their first check from Sequoia Capital. Although we do not recommend picking a random number, free market overview reports like Gartner help to give a ballpark estimate.

You can also show that the market now may not be sizeable, but explain how it is projected to grow in the near future by using a chart, like in the example above.

Traction

Personally, I believe this is the most important slide in the whole presentation. You can visually express that your company is not only doing good, but also growing fast. Graphs are especially suited for this, as they allow investors to get a really fast overview of your growth. As Paul Graham says, ‘if you get growth, everything else tends to fall into place’.

One general tip is that unless you have a stellar team, don’t pitch to investors without having traction first. Go out there, and get some people to use your product. Otherwise, you risk giving out a lot of equity for a small amount of capital.

Team

In this section, you briefly describe your team: name, position in the company, previous experience and possibly, education. But what’s most important here is stating why you are the perfect team to lead this specific company.

Investments

The final section shows how much money your team is raising, and how will you use it to generate more ROI. If you’ve raised some initial cash, a particularly powerful tactic is to show potential investors there is already some amount committed by other investors: ‘We are raising $750k, but there is already a lead investor with $400,000 committed’

 

How a Piktochart User Raised Money With an Infographic

Before finishing this post, we’d love to share with you the pitch deck of a Piktochart user who successfully used our app to raise money for Charlie Food & Friends, a Polish restaurant chain.

View the pitch deck here

 

Did you find these tips useful? Would you like to get access to this template? Let us know in the comments below!

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