Infographics are a great tool to share your unique message in less than 5 minutes.
Nowadays, a nonprofit’s biggest challenge is attracting eyeballs, volunteers and donations. That’s why a lot of new media managers are concurring that infographics boost their marketing and communication efforts.
Our job at Piktochart is to help you better communicate to your stakeholders, so go ahead and take a look at this month’s cheat sheet for nonprofits!
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Dissecting infographics for your nonprofit
Knowing how to create the perfect infographic is essential for your nonprofit. The issue is there is more than one use case for them, so knowing what to do in each situation might be a bit tricky. What we are going to do next is analyze how to build infographics for each specific case.
Increasing Awareness
Nonprofits are built with a specific goal in mind. The Brandery wants to develop the Midwest’s startup ecosystem by helping entrepreneurs build amazing businesses in the region. AIESEC wants to empower students to become thought leaders in their field by connecting them with amazing opportunities. TECHO aims to eliminate poverty by helping families build their own home.
That’s where infographics come into the scene. It is extremely important that your potential and existing donors understand what is the problem that you are solving, and infographics are a great tool to share your unique message in less than 5 minutes.
This is what this infographic should have:
- A title.
- An attractive image showcasing what your nonprofit is about.
- A clear description of the problem.
- How your nonprofit is solving that problem and why you are the right ones to do it.
- The progress so far, preferably with clear transparency on how much goes to the field of work.
Fundraising
According to the 2014 Non Profit Communications report say print fundraising appeals (mainly in the form of infographics) are the most effective tactic for nonprofits. That’s why designing a simple yet descriptive infographic and then printing it for potential donors is a great idea. You shouldn’t forget to add a call-to-action at the bottom of your design. And if the infographic is interactive, a clickable link would be effective.
This is what this infographic should have:
- A title.
- A short, bullet point list with the the most important needs.
- A graph, highlighting how much of money corresponds to how much tangible help the donor is offering e.g. $50/month helps to fund a child’s school expenses, daily meals and books/stationery for one entire month
- A simple explanation of the problem and your progress towards achieving the mission.
- A clickable, attractive call-to-action to encourage people to donate.
Building an Online Following
It’s imperative for nonprofits to understand the power of communities and how messages spread. Seth Godin, in his book Tribes, explains that building your own tribe is essential to the success of any endeavor. People in your tribe are the ones who believe in your cause, spread the word about your campaigns , and contribute in small and big ways. Creating an infographic to ask for help from this group can help you build a loyal group of people to assist your organization..
This is what this infographic should have:
- A title.
- A day-at-work photo at the mission field .
- A short description of your nonprofit and the problem you are solving.
- Your ask: Why you need help and what this community can help you do. Links to every social media profile (Facebook, Twitter, Instagram, Pinterest, Google +)
- This can be posted on your social media channels
Press Releases
Hundreds of thousands of press releases are issued each week. Cutting through that noise seems like a herculean task, but according to NPTechForGood, the inclusion of other multimedia assets significantly improves the reach (as much as 77% over text press releases!)
This is what this infographic should have:
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- A title.
- Several day-at-work photos at the mission field .
- A short description of the news/content you are releasing (think about why this is noteworthy news for the media/journalists).
- If there are important stats, include a graph or some bullet points. It demonstrates integrity and trustworthiness when you show the impact of the work that you have done.
- A clickable link to your article/content. Ideally, it should be hosted on your own blog.
Annual Reports
A lot of nonprofits release great, transparent annual reports. They understand they are important because they communicate to existing donors that things are moving along in the right direction, and that their money is well spent. Coincidentally, this attracts new donors to the cause.
An amazing example of transparency is Guidestar. They are powers nonprofits. They make all their IRS information and numbers public, including all revenue and expense data for the current year. What’s even more impressive is that they created the Guidestar Exchange program, the industry standard for nonprofit transparency that power +.
This is what this infographic should have:
- A title.
- A graph showcasing the most important metrics for your nonprofit. For instance, TECHO built 102,448 houses.
- Some descriptive way of showcasing donations vs. expenses.
- A further explanation of the year’s work.
- An encouragement to ask questions if needed. This might be a clickable email link or a PDF that is attached in your email/website
Key Takeaways
[Tweet “Knowing how to create the perfect infographic is essential for your nonprofit.”]
[Tweet “The 2014 Non Profit Communications report say print fundraising appeals (mainly in the form of infographics) are the most effective tactic for nonprofits.”]
[Tweet “The inclusion of media assets in press releases increase views by 77%.”]
Did you find the nonprofit cheatsheet helpful? Let us know your thoughts in the comments below!
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