Infographics are an incredibly effective way of distilling complex data into something visually impactful and easy to grasp.
Graphics beat text because reading is inefficient for us. Our brain sees words as lots of tiny pictures, and we have to identify certain features in the letters to be able to read them. That takes time. At the same time, human brain processes visuals 60,000 times faster than text.
No wonder why infographics can be so powerful when it comes to data visualization. They take data that may be difficult for our brains to process through text and allow their meaning to shine through visuals. Result? Infographic is up to 30 times more likely to be read than an article.
Yet for every hugely successful infographic, some hundred and thousands of them are falling face-first into the dust, never to be heard from again.
In this ebook that we created in partnership with HubSpot, we’ll take a look at some of the challenges related to creating a good infographic, and the solutions to overcome them. We will help you take your infographic from “Meh” to “Wow” in 3 easy steps. Download the eBook to learn:
- What to include in the infographic planning process
- How to create an unforgettable visual experience
- How to tell your story in a meaningful way
We hope this eBook will help you overcome common visualization problems and will help you achieve your goal of creating an infographic that will win your audience.