Gonzalo Sanchez

Mentor | The Brandery

Hello there!

At Piktochart, we love experiments, and today we are excited to test something new: the #PiktoAsk Q&A.

Every Tuesday we’ll try to answer any question you have about infographics, design, marketing, education, or just about anything that’s on your mind.

A huge thank you to Vivek, Lisa Beisel-Linn, and Lisa Arnestad for taking the plunge and being the first folks to participate in #PiktoAsk!

Check out this week’s answers below. We want this to be a conversation, so grab a cup of coffee and feel free to jump in with questions or answers of your own in the comments!

Oh, and kudos to Alex Turnbull, founder of Groove, for the inspiration!

Vivek's tweet for #PiktoAsk

@vivektweetsso: How to find data points to create infographics?

Great question Vivek! I think it depends on what’s the goal of your infographic. If your aim is to create an infographic that will create more engagement for your content and brand and is to be shared publically, here are a few ways to get data:

Listen and look for answers among your own customers

You know your audience, market, and industry so try to identify the biggest pain points, challenges, or questions your potential customers have in relation to your business. How can you help them understand a concept, idea, or a situation better through an infographic?

Let me give you an example: one of the challenges our customers from larger corporations struggle with is: “How do I make my 50-year old company go more visual, and fight the stigma of an old-school corporation?”

One way is to conduct comprehensive research, show through an infographic why visual storytelling is important nowadays, and how it can help with engagement and brand affection. Here is an example of such a presentation.

Leverage on your existing content

Repurposing your existing content, articles, and blog posts it’s a perfect way to start diving into the infographic world. We’ve covered this topic a few weeks ago, where we picked a random article and transformed it into an infographic using one of our pre-designed template.

If you want a great example, this post might be one. The article lists the four benefits of Twitter chat, so if you repurpose that into an easy to digest and share infographic, you’ll bring more visibility to your blogpost and brand. What’s even more, you can split that large infographic into a few social media mini visuals to go with your tweets!

Look for things that worked

If you need to find inspiration to create an infographic, a great idea is to look at what’s trending right now, or what went viral in the past. Services like Buzzsumo, Google Trends and Content Explorer are perfect for this. Simply enter a keyword related to your business, and you’ll get dozens or hundreds of the most shared and viewed posts of all time.


Check what other people are doing

If you are still a bit lost, a great idea is to look for inspiration in other people’s work. Our top favorite places for inspiration are Pinterest (just do a quick search for ‘keyword infographic’), and our own Piktochart’s gallery.

If you need more guidance, you can find inspiration for your next infographic here, a quick guide on how to pick a great topic here, or a few ideas on where to find sources of data and inspiration here.

Lisa's tweet for #PiktoAsk

@LisaArnestad: What are some good Layout designs for infographics that are word/story heavy as opposed to lots of numbers/data?

Infographics are the perfect medium to simplify a complex or tedious subject, and turn it into a fun, easy-to-consume and piece of content. This is often used for data and numbers, but it also works wonders with content that is word heavy, like articles or blog posts.

The key here is in picking the right templates from the get-go. In our recent September Series, we covered two types of layouts that are perfect for these cases.

Hope this helps!

@beisellinn_lkwd: How do students use Piktochart to share their learnings?

Hey Lisa, fantastic question indeed!

At Piktochart we are extremely involved with education. Not only do we offer a special rate for teachers and their classrooms, and we did a series on education a few months ago, but we are in constant touch with educators all around the world.

A common struggle among them is that they feel education isn’t moving fast enough to catch up with their students’ interest. In consequence, student struggle to pay attention for even a short period of time, and teachers battle to create a meaningful connection with them.

The perfect solution: infographics, naturally. The problem is that the human brain wasn’t designed to sit still for hours, absorbing monotonous information. According to Robert Sylwester, author of How to Explain a Brain, “it seems our brain was designed to pay attention to sudden, dramatic changes and to simply ignore or monitor subtle differences, steady states, or gradual changes.

Humans are visual creatures – half of our brain is dedicated to visual functions. Below you’ll find four ideas for students to use infographics in the classroom:

Giving infographics as research material

This is the simplest method, yet it’s surprisingly effective. Sometimes, the classroom material isn’t enough so in addition, you give students an engaging infographic.

Explaining rules or clarifying processes

Using infographics as a visual aid when showing students a set of rules or a process is extremely helpful.

Making comparisons

Infographics allow teachers a great crossover between numbers and language arts. Whenever you may need to present data in a memorable way, a great idea is trying to find an infographic on the subject or create one of your own.

Visualizing a timeline

Teaching history is problematic: many students have trouble memorizing dates, names, and historical events. The solution might be turning classroom lectures into a visual story, or an illustrated timeline, that students can engage with and as a consequence, improve their learning.

If you are looking for more examples, in the past we covered how to create beautiful classroom visuals with Piktochart, and how teachers use infographic syllabus in their class.

Your turn: #PiktoAsk anything!

We’d love to turn this into a great resource for the Piktochart community, and be a go-to place when looking for answers on design, marketing, education, and more.

If you want to get involved, or simply get an answer to a questions, here is what you can do:

  1. Tweet us at @piktochart, using the hashtag #PiktoAsk.
  2. Respond to the comments below with a question. Anything.

Thank you!