Marketing

Lindsay Keller: How we Increased Awareness of the Company Event Through Infographic Posters

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Kathryn Minshew is the CEO and founder of The Muse, a YC-startup focused on helping people succeed in their careers. She states that “a company is only as good as its people”. Personally, and at Piktochart, we agree 100%. These are the people who work every single day to keep the lights on and grow the business. We believe that employees should understand the mission and believe it can be done, they should be happy, engaged and taken care of. A key part of this is communication.

In November, the MMC Physician-Hospital Organization and their partnering organization, the Community Physicians of Maine in Portland, realized that this was a top priority to ensure the success of the organization. Their mission is “to support the member physicians and hospitals in the delivery of value-based, integrated health care that is patient centered through application of systems and programs that support improved clinical processes and outcomes, efficiency, better practice management and appropriate recognition and reimbursement“.

To fulfill such an important task, they created the role of Communications Specialist and hired the fantastic Lindsay Keller. Her role centers around communicating and engaging with everyone related to the MMC Physician-Hospital Organization – employees, doctors, patients, hospital administrators and more.

Right away, she noticed that there were some potentially untapped activities she could undertake to ensure everyone is in par with the organization’s meeting: “I noticed that we weren’t doing enough bragging about the amazing and strong work we do for our members and communities, so that plus a complete rebranding of the organization, has been my focus”, explains Lindsay.

“Also in my role I am a champion for employee engagement.  This essentially means that I sit on the employee engagement committee and aid in interoffice efforts including event planning, analysis of employee satisfaction survey results, and deployment of any subsequent activities. I also create and distribute a bi-weekly employee newsletter.  As the resident creative team member on the engagement committee, I am often tasked in helping promote our events or initiatives.”

In an effort to do this, Lindsay found Piktochart.

Using Piktochart For Promoting an Employee Event

One of the ‘things they weren’t bragging enough about’ was a fantastic off-site retreat for the MMC Physician-Hospital Organization. “I was given the opportunity to create an event flier to contain all event info, directions, agenda items, and other pertinent info“, explains Lindsay. This flyer was extremely important, as it was going to be distributed to all employees beforehand to raise awareness of the event and list all the necessary information. The problem is the event was coming and Lindsay was running out of time. That’s when she found us: “With a quick deadline I turned to Piktochart”, explains Lindsay. She was a first-timer, but she knew the program could help her turn something around in a flash. Especially, with our beautiful pre-made templates: “The Piktochart templates are great at helping me brainstorm the right design, but this time I used a template and just filled in the blanks!

When starting from a pre-designed template, you just need to move some things around, fill in the blanks and you’ll get something as good as what Lindsay designed.

Event Promotion Infographic Example Piktochart

Explaining The Process of Making an Event Flier

Sometimes, asking someone who ‘has done it before’ is the best way to go. It will offer some valuable insights you wouldn’t have gotten elsewhere. That’s why we asked Lindsay what her step-by-step process was:

1 – First, she started with our pre-made designs: “I took the ‘Properties Poster template, as it was the one that fit my needs more closely”.

2 – After picking the right template, she “removed the house, and made more adjustments to make it look like a road into the woods, as the retreat was in a wooded campground”. Lindsay made the graphic smaller so she could add the text she needed.

Lindsay's modification

3 – Third, she started adding the information she needed: agenda, date and place, what to bring, and a couple reminders. She used information design principles to keep it concise and to the point: “Our team is inundated by information, so I tried to keep the design as clean and readable as possible”.

4 – Later, as a way to resonate and engage with her audience, Lindsay added a full staff photo.

5 – Finally, Lindsay went all in: “I printed them on 11×17 thick stock paper to hang around the office and at the retreat, and emailed a PDF version to the staff so our field staff (just about half of our team) would have the information as well”.

After the retreat ended, Lindsay was extremely satisfied with her work: “I think the poster helped ensure that all 85 employees (from all over southern and mid-Maine) ended up in the right location and at the right time”. That’s not an easy feat!

An Infographic Step-By-Step Guide

After talking with Lindsay, we decided to deconstruct the entire process of using Piktochart to promote, market or raise awareness for your events into smaller baby steps you could easily follow. Feel free to keep reading the post, or go straight to our infographic guide below!

1 – Pick your goal. In this case, Lindsay wanted to raise awareness of the event internally and make things smoother for everyone, but you may want to create a beautiful infographic to promote an event to a new audience

2 – Define your message. What do you want to focus on? If you are trying to promote an event, you might start with date, location, speakers and why people should attend. If you your goal is to raise awareness of an internal event within your company, as Lindsay did, you might focus on a few extra things, like the schedule, rules or what to bring.

3 – Select the right template. Piktochart has dozens of pre-designed beautiful templates you can start using in less than 30 seconds. We have a few event-specific templates you might find useful. Simply enter ‘event’ in the search bar!

4- Edit it as you please. Our templates are 90% done, but you’ll need to add your own information to the design. If you need to move a few things around, feel free to use our built-in tools. If you need help, you can always check these posts:

5 – Give your infographic a coat of paint. Now it’s time to go crazy (well, not that crazy!) and start changing things up a bit to match your desired style or branding. If you need help picking the right color scheme or the perfect typeface, we strongly recommend you read these posts:

6 – Get feedback from your team mates. At Piktochart, we are fans of getting feedback for our work. An external view is always helpful and can provide some brilliant insights you would’ve missed otherwise. We suggest you don’t skip this step!

5 steps to promoting your event with infographics

Do you use Piktochart to create event fliers or posters? Do let us know how you create them and what’s important for you!

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