How to Use Gifs in Your Infographic Presentations to Make Them More Lively and Awesome

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There are certain mysterious hacks only the most experienced Pikto-wizards know about. Sometimes they are so hidden, even the Piktochart team members go Whoa! when they witness them for the first time (#truestory).

One of these secret gems of Piktochart is the hack to include GIFs in infographic presentations, and the secret sauce spills today!

First, Know This – Powerful Presentations Are Simple

Simple versus complicated presentation

Steve Jobs used to say: “People who know what they’re talking about, don’t need PowerPoint”. Well, in some situations I do think there’s no need for them indeed. Think of the best TED talks or keynote speeches. Most of the time, all your attention is on the fantastic storyteller in front of you. The one who is able to silence the crowd and captivate you with the smart structure of their talk, tone of their voice and intonation. What stays is the key message. But not everyone can deliver a strong message this way.

Visuals, on the other hand, are proven to help us remember certain things easier. Our brain easily associates imagery with the message that goes with it and it sticks with us more (* ahem* enter the infographics and visual storytelling). Although PowerPoint has been with us for ages, some people still do make a simple mistake trying to fit too much into the slides and overflowing them with text. You’d still see those text-oriented presentations here and there and most of the time, they’re cringe-worthy.  Too much text is no good. When you’ve explained everything on the slides and leave no story to tell, how do you manage to capture people’s attention? Go for simplicity instead.

Keeping your presentation as clean and minimalistic as possible and highlighting what’s important is absolutely essential.

And What Was It Again? Ah, GIFs.

Let’s jump right into it. Gifs can do a few things:

  • grab your audience’s attention much better
  • help you highlight an important message
  • be self-explanatory with no extra words needed
  • make people laugh

Piktochart uses gifs in many emails and everyday internal communication and they just make things funnier, lighter or sometimes more confusing (and hence, funnier..). The great news is that gifs can be used in Piktochart! The only condition is that your infographic, banner, report or presentation needs to be published and viewed on the web, as our download options do not cover the .gif format.

How to Add Gifs in Piktochart

Adding gifs to Piktochart is really easy. It’s exactly the same as adding images with 1 more trick: You need to rename your saved .gif file’s extension to .jpg or .png. Here is what you need to do:

  1. Find an awesome gif on Dribbble or Tumblr for instance
  2. Download and save it to your hard disk
  3. Find your saved file and change its name (e.g.: from “cooldribbble.gif” to “cooldribbble.jpg” or “cooldribbble.png” if your gif has a transparent background)
  4. Upload your renamed gif in disguise to Piktochart as you would normally upload an image by dragging and dropping it to your canvas (another hack worth knowing!)
  5. Publish your infographic/presentation and then embed it into your blog/website or share the link with others.

Here is an example of gifs in presentation from our Monday Morning Meeting lead by Harrison today. During those meetings we share our key statistics, make announcements and each project team shares their updates. Those kind of gatherings can be very boring, but we have ways to spice them up, see for yourself! (some facts have been changed, but how surprising it is to know that only 30% of people can flare their nostrils!)

For the the above gifs, Harrison used Dribble and:

How to Spice up Gifs in Your Presentation

Gifs make your presentation stand out. Using them as simple backgrounds as in the example above can add that extra fun element to your meetings. But.. there are other things you can do to make it even cooler.

Here is another Monday Morning Meeting presentation created by Mok, one of our graphic designers. Take a look:

What She Did And What You Can do Too

  1. Combine text with gifs –  On the title, anouncement and 180th day slides Mok inserted gifs and added text frames (found under TEXT in the left side navigation) on top. It seems as it’s one element when in fact it’s a combination of two that create one consistent visual.
  2. Create continuity and use humor – for the scrum section Mok used the same dancing characters and kept adding new ones to each new slide until there’s a bunch of grooving chickens on the last one. Clever and funny!
  3. Be simple – Mok advices to use simple gifs not to steal attention away from the main information. (She used Tumblr to find the chickens btw)

Gifs can be really fun and they have a power to brighten up your meetings and presentations. Now that you know it’s possible to add them to Piktochart, how will you use them?