One way to get the most out of your content marketing strategy is to find ways to repurpose content you have created in the past into new content. If you have a library of infographics on hand, or you simply enjoy creating infographics, then you will have content that you can quickly repurpose into presentations.
Ways to Use Infographics as Presentations
Did you know that by converting your infographics to presentations, you can reach new audiences and generate new leads for your business? Here’s how.
SlideShare
Content marketers often overlook SlideShare when considering different platforms for content distribution. According to CMO.com, the site averages 60 million unique visits with an audience that is primarily composed of business owners. Hence, if you want to attract an audience for B2B, SlideShare is the place to be.
SlideShare is home to 15 million presentations. 45% of presentations consist of 10 to 30 slides, with 24 words per slide according to Forbes. If you can convert one or more of your infographics into at least ten slides, you’ll be set.
Webinars
If you want to get more mileage out of the presentations you create from your infographics, then you can try your hand at webinars. Webinars are presentations held online through platforms such as GoToWebinar. Your goal for a webinar may be to train employees, educate clients, or to sell a product or service.
Events & Conferences
Have you been invited to speak at an event, or plan to pitch an idea to an event in your industry? If so, then look through your infographic library – chances are, you can find a few that you can combine into a great hour long presentation.
Videos
By adding a voiceover to your presentation, you can convert your infographics from presentations to videos. This allows you to start developing video content that can be uploaded to YouTube where you’ll get a chance to reach an audience from their 1 billion unique monthly users.
Now that you know how you can use presentations created from infographics, let’s look at how you can turn those infographics into presentations.
How to Turn an Infographic Into a Presentation
Fortunately, it doesn’t take a lot of graphic design genius to convert an infographic into a presentation. All you need are two tools:
- Gimp, a free image editor, or any image editor that allows you to crop and resize images.
- A presentation creation software such as Microsoft PowerPoint, Keynote for Mac, or OpenOffice Impress.
Create New Images of Each Infographic Section
First, you will open your infographic inside Gimp. You will use the Rectangle Select Tool to select a section of the infographic, copy it, and then paste it into a new image.
Export the new image as a png or jepg file with easy to remember names, such as presentation-name-slide-1-slide-content.png. Then copy, paste, and save the rest of the sections of the infographic.
If you have issues with this due to layering, you can alternatively crop one section of the infographic, export it as a new image, undo the crop, and then crop and save the next sections.
Add Images to a Presentation
Once you have your infographic broken up into sections, you will create a new presentation in Microsoft PowerPoint or your presentation creation software. You will want to start with a blank slide template. Each slide will consist of an individual image from your infographic.
While you can leave the background color as white, you can also match the background of the slide to the background of your infographic section. Open your infographic up in Gimp again, and then use the dropper tool to select the background color of a section in your infographic. The click on the color at the bottom of your tools window to see the color information.
In Microsoft PowerPoint, right click on your presentation slide and select Format Background. In the dropdown for Color, select More Colors beneath the color palette.
Click on the Color Sliders at the top of the window, then select RGB sliders in the dropdown. Then enter the numbers next to R, G, and B in the color details from Gimp into PowerPoint.
Next, change the RGB sliders in the dropdown to HSB sliders and enter the H, S, and B in the color details from Gimp into PowerPoint.
Click OK, then click Apply. This process should change the background of your slide in Microsoft PowerPoint to the same (or close to same) color as your infographic image. Directions may vary if you are using a different presentation creation software.
Matching the backgrounds will make the slides look more uniform, as opposed to just having slides with images in a variety of sizes. Having different background colors across multiple slides will also help them pop for viewers.
Also, don’t forget about links in this process. If you have a particular image that would link well back to your website or a source, right click on the image in Microsoft PowerPoint and add a hyperlink to the image. This would be useful for people who are viewing the presentation on SlideShare. You can also add a text link at the bottom of the slide (centered, and in a non-distracting font size) so that presentation viewers on a video, webinar, or conference session can see it too.
Continue this process for each slide on your presentation for each image you created from your infographic. Once you’ve added all of the infographic sections, you will optionally want to create an end slide that lets viewers know a bit more about your company and gives them a link to visit your website. Once you finish, the results should look a little something like this.
Wrapping It Up
From this point, you can distribute your presentation to SlideShare and use it for webinars, conferences, and videos. You can take your SlideShare presentations and share them on social media and embed them into blog posts. SlideShare Pro users can even add in a lead generation form at the end of the presentation to turn presentation viewers into potential customers. Enjoy!
