When it comes to content marketing, infographics have never been more widespread. After all, most of us are visual learners and the internet is a perfect place to share all that we know about a topic. Marketers realize that infographics work great for a variety of audiences, but what are the key factors that make them instantly go viral?
Here are a few tips to help you create engaging and popular infographics right now!
1. Have a look around to make sure your infographic is unique
Popular infographics stand out from the crowd. To create a viral infographic, you need to conduct research to see what has been done so far in the sector and which infographics turned out to the most shareable. Have a look at them and decide if there are any elements they have in common.
The first place to visit when researching the world of infographics is Pinterest. This visual social network is the ultimate resource to great examples of infographics – just have a look at those which have been pinned the most to get the idea. Your next stop should be Visual.ly, a website which lists top infographics form the web and categorizes them according to content.
When researching the land of infographics, ask the following questions:
- Which of them send a strong message?
- Which engage users to share them or comment?
- Are all infographics informative?
- Do they provoke users to take action and enable them to do that easily?
This is how you’ll understand what makes an infographic great.
2. Develop a killer idea
The basis for every infographic is an idea. Even if you gather lots of interesting data, the idea is the core of your infographic – that’s why you should first focus on developing it. Analogy is a strategy brands have been using for years – take a look below to see a viral infographic created by LinkedIn which compares blogging to a balanced meal.
Apart from developing an idea, you’ll need to establish the purpose of your infographic – is it supposed to be entertaining or serious? Infographics are there to inspire and educate internet users, but they also need to be informative. Have a look here to see an infographic combining language curiosities and attractive layout to deliver a meaningful whole.
3. Pick the right data and cite your sources
If you thought look is more important than content in infographics, better think twice. The best infographics out there are always are built around content, not design. Make sure you understand the infographic topic – this is how you’ll be able to present its key points and takeaways.
The data you choose is crucial to the virality of your infographic. If you choose information which is easily available, doesn’t show anything interesting or surprising, or it simply doesn’t fit the context of an infographic, your work will be in vain. Have a look here to see a selection of infographics that are completely useless.
When looking for data, choose simple but powerful ideas. Try not to openly imitate great infographics you’ve spotted on the web. Always provide in-depth information and cite your sources at the bottom of the infographic – this adds credibility to your findings.
4. Remember about visual basics
Even if content is extremely important, infographics are essentially graphic elements. Your strategy for data visualization should be adjusted to the type of data you’re presenting – you can basically choose between three main ways of visualizing information: comparison, transition and composition.
If you want to find out about the highest and lowest values in your data set, choose comparison as your top strategy. Transition is a method applied to time-based data – it helps to understand a change happening over a period of time. Finally, there’s composition which essentially helps to see a value broken down to its constituents – think pie charts, which are easily the most popular infographic visualization techniques.
If you’d like to delve into the topic of charts and diagrams, have a look at this insightful resource which will provide you with excellent guidance to different visualization strategies.
But data visualization isn’t the end of story. Another key aspect of infographic layout is its accessibility. What exactly are access barriers in the case of infographics? Think issues like use of color or color contrast.
Moreover, the accessibility of your infographic impacts its reach, so it’s a good idea to to provide a textual alternative using HTML or CSS so screen readers can access the content. This is what greatly improves the accessibility of your infographic – you’ll be helping search engines to easily determine their content. This may sounds complex, but implementing alternative text to your infographics or image is super simple and there is a great practical solution!
5. Tell an intriguing story
Even if you combine great data and flawless design, your infographic will be nothing without an engaging background story connecting all its elements into a coherent whole. The data is there to back up your main story and you shouldn’t treat it a collection of curious facts. Each piece of information should add something to the main narrative.
Have a look at this recent infographic describing key elements of mobile app development process. Every piece of data is there to support the main narrative, showing the complexities of today’s mobile app development scene and its predicted future.
6. Optimize it for sharing
Here are a few things you should do to ensure that users can easily share your infographics:
- Include source info in the URL
- Add the logo of your company
- Feature links to social channels and place social sharing buttons
- Add a ‘Pin it’ button next to the infographic
- Prepare special images for Facebook and blog posts
- Write attention-grabbing headlines for Twitter
- Share your infographic on LinkedIn
Marketers create infographics for driving more traffic to their websites – embedding your infographic in a blog post and sharing it all over social networks is the best idea for making sure it reaches the right people and inspires them to learn about the brand.
Infographics are all the rage right now and there are hundreds of them being published every week. Following these steps you’ll ensure that your infographic stands out, engages your audience and builds a positive brand image across social networks.