The Internet is a hungry beast. No matter how much content you feed it, it wants more. To avoid being lost or forgotten by your preferred customers, you’ll need to keep the Internet well-fed with blog posts, tweets, Facebook posts, videos, slideshares, inspirational quotes, images, infographics and others. How do people generate all this new content? They don’t. Converting content, also know as repurposing, is more efficient and more engaging for your site’s visitors.
Not everyone is a visual learner. Text and images can reach a certain percentage of your audience, but others need to access your information in a different format to remember it. Auditory learners need audio and tactile learners need physical interactions. Here’s how to reach everyone in your audience and keep the Internet’s stomach from grumbling.
1. Create “Import to Evernote” Lists
Your blog will have a greater impact when you format it in a way that makes it easy on your readers.
Most already use Evernote for daily tasks. Take each of your listicles, covert them into a simple HTML list and make it easy to import to Evernote.
Try it yourself: if you use Evernote, click here.
The idea behind this is to isolate your list as a simple HTML file on your server and point Evernote users to it.
The list you just imported to Evernote sits here. You use Evernote’s import URL to point users to that file. The URL includes the list address as well as note title:
I made it super easy for you to make changes. Download and edit this TXT file. Then save it on your server with a filename like evernote-list.html. Then construct the URL as shown above to use in your blog post.
And hey, import this to-do to your Evernote ?
2. Mass Produce Social Media Images from Your Videos
You already know videos are a rich source of repurposed content, but did you know how simple it is to take screen grabs? Save and annotate them in Skitch or Piktochart. Don’t get bogged down by trying to make them perfect–efficiency is key. This is a high-volume tactic to produce many images quickly.
3. Make unusual use of GIFs
Additionally, turning a series of similar images into a moving GIF is an easy way for your readers to share your content. Try doing a quick promotional “movie” in the form of a GIF:
- Start with an intro featuring your company name or an idea you want to promote.
- Add 2 or 3 images with your offer and/or explaining the concept.
- Include an outro with your CTA and URL.
4. Use Quotes
Everyone can use a little inspiration to get through the day. Pull the best quotes from an article, add images and logos to create an indelible quote. It turns into a little attention-grabber that is easy to share on social media.
Use tools like a quote generator Recite to make these word bites. Hint: make sure people you cite know you are using their quotes and sharing them in your social channels. An image is 100 times easier to share than a text update.
5. Create Videos from Webinars
Are you recording your webinars? You should be.
Afterward, drive more traffic by exporting your presentation as a video:
- Stitch audio and video from the webinar toghether
- If you only do audio webinars, use your slides as “video”: PowerPoint/Keynote animations are great, you don’t have to be fancy
- Don’t forget to create intro and outro screens (PowerPoint/Keynote is your friend here as well)
Turning webinars into movies is among the simplest and fastest options to boost your content through YouTube, Vimeo, or even Facebook.
6. Convert existing content into animations
Converting one piece of content into another (eg. repurposing) is a topic of its own and every marketers should take advantage of it. For example, let’s see how to convert an existing presentation into an animation.
- For starters most presentations have 4:3 aspect ratio slides, and you have to convert them to a 16:9 video format. Re-aligning your slides will take around 60 minutes.
- You need audio. Write down exactly what the voice over artist should say. There are two options here: 1. your voiceover reads everything that’s on the slides, or 2. slides cover only the most important things and voice is used to explain everything else. You should get your recording in 1-2 days from marketplaces like Upwork or Fiverr.
- Your slides can’t just sit there on there screen. You have to animate them. From our experience, animating 15 slide presentation should take about 4 hours. Default animations in your favorite presentation software are sufficient enough. Just don’t overuse them. Pick 2-3 and stick with them through the whole thing. My favorite software is Apple’s Keynote – it’s easy to master and almost all effects look great.
- When you’re voiceover is returned, and your animation is exported, you will need about 2 hours to stitch it together.
- Spend 30 minutes on writing animation title, description, adding links, credits, etc. For some unknown reasons people abandon their content at this point and post “naked” videos. Don’t be that person! ?
To get from .pptx to YouTube animation you have to book around 8 hours of solid work.
If you’re interested in more details about repurposing, Contellio has a blog post dedicated to it.
7. Bonus Round: an online Calculator
Think how much value you could give your readers with an online calculator. You may need a little bit of coding help from a developer friend, but a little effort delivers a great deal of awesome. Here’s a good example of a useful tip calculator.
Whenever you blog about craft beer (“How long should I brew”), cheap air tickets (“How much air miles will I collect”), or personal finance (“How much do I save by using bike”) online calculators and configurators can be a great addition to your content lineup.
You will never have to run low on content. The Internet will be happier and you will see your traffic grow by giving your readers content in the format they want.