I would add that Piktochart currently has the option for 4 specific sizes – standard, presentation (4:3 ratio), reports (A4 pages) and banners (for social media). In this introductory post to a 6-part series, we are introducing you to 6 infographic hacks to widen the use of infographics. Here are 6 ways to create infographic spin-offs in a creative way.
If you have been seeing or creating infographics for some time, you may be wondering “What else can I do with infographics?“
Infographic Hack #1: Use infographics to add “jazz” to your presentation.
This type of infographic comes in the size of 4:3 aspect ratios that’s suitable for use during a presentation. Most people still use Powerpoint as their go-to software to create presentations. Infographic presentations are “different” in a good and beautiful way. Presentations can also be shared on networks like SlideShare to attract more leads.
- Sales Pitches (great to showcase metrics and data)
- Educational Presentations (include statistics about a particular topic, product or service)
Infographic Hack #2: Use infographics to make impressive reports that people actually want to read.
You can do away with boring reports and deliver impressive, yet professional reports for school and work. You can transform numbers, statistics, and charts into attractive reports that communicate clearly.
- Business Reports (no more stuffy whitepapers)
- School Reports (encourage students to be more creative)
- Student Report Cards (highlight what parents need to know beyond the grades)
- Research Projects (make presenting your findings more than a chore)
Infographic Hack #3: Go micro with infographics on social media (and make them more shareable).
Unlike standard infographics, micro infographics are smaller in size and covers a narrower topic for a very specific purpose. Microformat is popular on social media channels like Facebook, Twitter and Instagram mainly because of size constraints and how our social media resemble walls of text.
- Marketing Campaigns (attract targeted fans and followers)
- Election Campaigns (share key data about the candidate)
- Teasers (revealing part of a whole standard infographic)
- Quotes (perhaps some motivational quotes)
- Quick tips (useful bait type infographics for cooking reference)
- Memes (create funny memes to attract new fans and followers)
- Facebook Cover Photo Ads (851 x 315 pixels)
- Websites Headers (sizing may vary based on theme or template)
Other types of applications outside of social media
- Classroom Projects
Infographic Hack #4: Stick to standard infographics and use them as teasers.
Teasers tend to act as summaries of a blog post or a curriculum, they could also inform an “overall” of what the blog post or content is about. The ones created for marketing purposes should finish with a strong call to action.
- Blog and Website (use it to drive traffic to your website and generate backlinks)
- Social media network (like Pinterest to create buzz or trackback to websites)
- Schools / Classrooms (as teaching materials with beautifully designed yet informative process flow)
- Resume / Profile (impress potential customers and employers with a cool resume or business profile if you’re a designer)
Infographic Hack #5: Make engaging interactive infographics.
Interactive infographics are engaging and informative as they reveal even more information beyond what meets the eye. For example, the following are effects that you can find in an interactive infographic.
- Mouse over
- Click to go to a different page
- Slide transitions
- Animation triggered by scrolling
- Educational Content
- Promotional Content (encourages interaction between the brand and the users)
Infographic Hack #6: Take your infographics offline with printed marketing materials.
Consider printing your infographics! You can make flyers, brochures, posters, cards and many other marketing collaterals using infographics for offline use. If you think about your last visit to the doctor’s office, you likely saw an offline infographic in action on the wall, describing specific health conditions.
- Office (brochure as sales tool for sales & marketing)
- Advertising (posters for distribution)
- Classroom (teaching / referencing materials)
- Business cards
- Greeting cards
Do you create other spin-offs from infographics? We’d like to hear about your creative ideas!