7 Minutes Read | Communications

16 Ways to Find Trending Topics for Your Infographic

Mckenna Buckley

Founder and Slayer | Namaslay Marketing

Staying relevant in this day and age can be difficult. Feeling a bit of information overload is normal given the endless amounts of websites and social networks out there. For many of us, it is completely essential to know what is trending out there. Staying relevant increases your credibility among your following, helps you rank higher in the search engines, and increases the traffic to your website or blog. Infographics are a great way to deliver information in a visually appealing way.

“When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. Infographics are “liked” and shared on social media 3X more than any other type of content” (Hubspot).

See for yourself how these 16 content finding tools can help you stay ahead of the game. Now you will never have to fret about missing a viral topic again.

Feedly

Feedly

This became a fan fave tool when Google did away with Google Reader. Imagine your favorite publications, blogs, and influencers all in one handy dandy app or browser. Feedly eliminates the need to subscribe to multiple blogs that fill your email inbox to the brim. Whether you are looking for content for your job or you are just trying to stay informed with what is going on with the world, this free tool may be the one for you.

Pro Tip:
You can search by hashtags, topic, blog or company name. You are also able to organize using custom folders so all your content finding blogs can be located in one place.

Google Alerts

Google Alerts

Google Alerts is easy to use and is entirely free. All you have to do is know what topic you want to create an alert for, type it in the search bar, and presto – the alert is created. There are some ways to customize alerts by clicking on “show options”. Google will suggest alerts for you as well or you can just stick to creating custom ones. Google Trends analyzes worldwide Google searches so it is fairly safe to say this is a pretty accurate and useful tool.

Pro Tip:
A great way to use this in addition to finding content is to create an alert about you or your company to see what people are saying about you or your brand. You can also do this with your competition so you don’t miss a beat.

Buzzfeed Trending

Buzzfeed Trending

Buzzfeed covers a wide range of interesting topics. They describe themselves as “the leading digital media company delivering news and entertainment to hundreds of millions of people around the world”. They take a lighthearted approach in many of their articles and you best believe the articles will most likely contain some GIFs and emojis. They strive to deliver relevant information that is “easily shareable” and “globally accessible”.

Pro Tip:
You can filter by “Trending Now” or by “Top Posts This Week”. The “Top Posts This Week” filter is a great inspirational tool to spark an idea for your own content.

Buzzsumo

Buzzsumo

This is a very adept and popular platform that has some really useful features. Not only is it a wonderful content research tool, you can also use it to find influencers and monitor topics of interest or even backlinks.

Pro Tip:

You search for a topic or even a domain and apply specific filters. For example, if you wanted to create an infographic about the best fashion trends to follow, you would search for something such as “fashion trends spring of 2017” in the search bar and apply filters that you think suit you best. You can filter by date such as “last 24 hours”, “past month”, “past year”, or you can even select a custom date range. You then can select the content type such as “infographics” or “article”. The free search is limited compared to the paid features offered, but is still a tool worth checking out either way. Check it out for yourself.

QUOTE Ways to Find Trending Topics for Your Infographic brian Wallace

Facebook Trending

Facebook Trending

Ever notice Facebook’s Trending Topics on the right side of your home page? This tool reveals popular topics being discussed on Facebook. The topics are segmented into 5 categories: Top Trends, Politics, Science and Technology, as well as Sports and Entertainment. Did you know that Facebook continues to be the most popular social network in the world bringing in more than 1.87 billion active users monthly? A majority of these users say they rely on social media to get their news. Next time you are on Facebook, look at what is trending and see if it motivates you for your next infographic topic.

Pro Tip:
If you are using the Facebook app, you can see these topics by clicking on the search bar.

Twitter

Twitter

Twitter is a great place to go to see what is trending out there, after all it is a microblogging platform. Over time, Twitter will tailor the type of trending content you see based on who you follow and interact with. You also can look at what is getting buzz by hashtag or keyword.

Pro Tip:
If this puts a sparkle in your eye, check out Sprout Social’s article discussing tools that can help you find the most relevant and trending hashtags on Twitter.

G+

Google Plus

Google+ is not the most popular social network, but it can be an awesome tool for finding content. Your home displays lists trending topics and communities that may be relevant to you.

Pro Tip:
You can search by hashtag to find trending influencers, communities, articles, and more on the platform. Google will also recommend people or pages to follow, communities to join, and articles worth reading. This is not just a place to come for ideas, it may also bring your attention to groups, companies, or people worth getting to know and seek creative energy from.

Built Visible

Built Visible

I have not come across a tool like this before. This tool, created by Built Visible is an actual Google Spreadsheet that provides blog topic ideas and more. The tool gathers trending data from the UK and the US using social networks, news sites, government research, and more. There is also an “Ideas” section that shows you successful content that is current and related to your niche. Another cool thing is it also shows relevant topic influencers. This is useful if you decide you want to reach out to people to create buzz about your brand.

Pro Tip:
Be sure to follow the steps here and have clear content goals in mind before you get started with this tool. It will help you be more successful in the long run.

Newswhip

NewsWhip

NewsWhip is a very versatile product that gives you “actionable data on what engages audiences”. With NewsWhip, you can see who is engaging in real-time with a variety of industry niches. They no longer have the free version, but they do have a free trial. It is still something that is definitely worth checking out.

Pro Tip:
They have a few products to choose from, but Spike is the most-fitting for finding trending topics that will help you drive engagement and get more traffic.

Reddit

Reddit There may be a good number of you out there that use or have heard of Reddit. It is not uncommon to use this as a source of inspiration. This looks and feels like a forum, but don’t let that stop you. People are able to upvote or downvote content making it easy to find popular topics right on the home page. People love to provide feedback on Reddit.

Pro Tip:
It would be helpful to take the time to read what people are saying in the comments of potential topics that you are thinking of writing about. This way you can get a general gauge on the level of interest on the topic you have begun crafting.

Quora

Quora This is truly an amazing platform that brings knowledgeable people together from a vast amount of industries. Quora is a place to connect with others and gather different perspectives of various topics. This is similar to Reddit in the sense that it is forum-like. It is a free tool and you can subscribe to feeds that pertain to you the most.

Pro Tip:
You can search for your next trending topic or even talk with people in your niche to see if there would be potential interest in the topic. You can even ask questions and people will answer them. Quora acts as if they are your very own online support group and forum.

Product Hunt

Product Hunt This tool is much more tech driven, but it is an amazing resource to see what people are saying about the latest and greatest products. People are able to comment and upvote products. If this is within your niche, Product Hunt can be a handy resource to see what people are saying about trending products.

Pro Tip:
When browsing, you can filter your search by product type, date posted, as well as topic of discussion.

Bottlenose

Bottlenose Bottlenose is one of the most in-depth real-time data tools I have seen around. You can virtually track real-time conversations across the web about almost any topic. You can be as broad or as specific as you want with your searches. You can monitor key influencers or companies that interest you or you can search by topic. Something super unique about this tool is that it can pick up on the emotional intent behind posts. So if you are wanting to monitor how people are receiving a certain product that just launched, Bottlenose can show you if people are talking about it positively, negatively, sarcastically, etc. This can come in handy when trying to decide on how you want to deliver information for something like a new or controversial topic. Overall, this is an impressive tool to predict upcoming trends and topics for your own articles and infographics.

Pro Tip:
This platform condenses all the data into an easy to use dashboard where you can export and customize reports.

Klock Work Infographic Idea Generator

Klock Work This tool was made by Venngage and is very simple to use. This is not a content finder tool, but it is great if you need an idea for an eye-catching title. Not only does it suggest fun titles, it also recommends what type of infographic it should be such as informational, comparison, process, etc. For example, I searched “cats” and it came up with different titles I could use. This one caught my eye: “How to Use Cats to Break Up with Your Partner”. Don’t let me have all the fun though, try it out for yourself.

Pro Tip:
Be sure to use a noun when searching to get the best results.

Hubspot Blog Topic Generator

Hubspot blog topic generator This is another useful tool to help you get the creative juices flowing. This does not show you what is trending, but if you are in need of some ideas of what to write then this may be worth checking out.

Pro Tip:
You provide 3 terms that you want to write about and then Hubspot will generate about seven days worth of blog post titles you could use. If you like the results you are getting, you can download a year’s worth of title ideas for free.

MOZ Keyword Explorer

Moz This tool has a free and paid version. It may not help you find popular topics to write about, but it does help you decide what essential keywords you should target in your posts. In this example, I searched for the term “yoga”. The report shows you what the competition, opportunity, mentions, volume, and potential is for that keyword. This tool can come in handy when deciding what your focus keyword should be in the title or body of your content.

Pro Tip:
You are limited to two searches a day on the free version, so make sure you know what you want to search for.

Hopefully you’re able to drown out the noise and the feeling of information is lessened with some of these content finding tools above. Don’t feel obligated to stick to one, jump around until you find a few that work best. Looking for a reason to create an infographic? Here are fifteen reasons to do so.

What is your favorite tool to find trending topics for infographics? Let us know in the comments!

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