These days, internships are a prerequisite for getting hired once you leave the comfort of the schooling life. Thanks to prominent companies like Google declaring that they don’t care about college degrees, recruiters are focusing more on the skills and experience that candidates bring to the table.
In particular, internships are a great way for future marketers to practice what they’ve learned and build up a valuable set of skills and tools.
With that in mind, we’ve interviewed a few marketing interns and gathered their top 10 marketing tools to help you with your internship.
Source: Hootsuite’s video
Once dismissed as a fad, no marketer worth his or her salt would dare to discount the power of social media marketing today. As such, chances are extremely high that you will dabble in – or be put in charge of – your company’s social media strategy.
To get a handle on that, you should definitely give Hootsuite a try. Hootsuite is an app that allows you to create and schedule posts across a number of social media platforms, and has built-in analytics to help you understand what did well or tanked. It has a free version as well, with relatively inexpensive paid options layered on top of it.
Ever wondered how big companies are able to react to social media crises so swiftly? The answer lies in social media monitoring, or social listening. Like its name suggests, Mention allows you to track mentions of your brand name – or any keyword of your choice – across various social media platforms, forums, blogs, or anywhere else on the web.
In this way, you can quickly address concerns and put out the flames of discontent amongst your users before they get out of hand.
Marketers these days are expected to be well-rounded, simply because the bar is set very high. Gone are the days where marketers can expect to delegate design tasks to the design team – now, we have to whip up witty graphics and data-packed infographics at the drop of a pin.
Thankfully, there are many tools that help marketers with no formal design training to come up with excellent visuals quickly and easily. And when it comes to creating longform visuals such as infographics, presentations, and posters, Piktochart is the number one choice of many professional marketers around the world.
Here’s why. All you need to do is load up one of the many templates that have been provided in the Piktochart app, import your content, tweak it to fit your branding, and voila! You’re all ready to go.
Image source: Canva on YouTube
If your strategy is more social media-oriented, then you can also consider Canva for your visual design needs. Canva has a wide array of photos, icons, and fonts that make it extremely easy to whip up a social media graphic in just 23 seconds – or so they claim.
Image Source: Pexels.com
Looking to create something fancier? Or perhaps you’d like more control over the smallest details in your designs. If so, Photoshop is the tool for you. As the go-to tool for professional designers, it is undoubtedly the best in the business. But be warned – it has a steep learning curve.
In fact, there are whole courses tailored to teaching people just the basics of Photoshop, so be prepared to do some studying before using this tool.
Image Source: CRX4Chrome
As a marketer, you’ll be churning out and sharing a lot of content with your teammates and external partners on a daily basis. For this purpose, there is no better tool (or shall I say, set of tools) that can do this better than Google’s suite of apps, otherwise known as G Suite.
Google Drive, Docs, and Sheets allows you to create and keep your content in a central location that is accessible to whoever you allow, Google Calendar lets you set (and keep!) appointments with others easily, and Gmail keeps communication flowing between all parties. Enough said.
Trello is a visual approach to project management. Based on the Kanban (which means signboard in Japanese) system where workers indicate steps in the process using cards, you can keep track of respective tasks and assignments in projects from start to finish.
We use Trello at Piktochart for managing our editorial process, for example – tracking content as they go from ideas to being published.
Image Source: JonathanMilligan.com
We all know the feeling of being in bed, trying to sleep – and suddenly having an earth-shattering idea pop up. The best ideas always seem to sneak up on us when we least suspect it, and especially when we’re least ready to note it down. Don’t you sometimes wish you had a second brain to store all these brilliant marketing ideas?
Coincidentally, being a “second brain” is exactly what Evernote is known for (others have dubbed it as “your brain’s external hard drive”). By creating relevant notebooks, you can easily dump your ideas via the Evernote web, mobile, or desktop apps, and sort them out later. Many marketers also end up using it as their primary word processor as well, which makes a lot of sense.
Speaking of great ideas, Buzzsumo is the best way to find proven content mettle to serve as your source of inspiration. Simply type in your chosen keywords, and the app will list the most shared content related to those keywords.
Those who happen to peek at my laptop are often baffled by the number of tabs that are open on my browser. My explanation is that I’m constantly on the lookout for marketing ideas – one idea leads to another, which results in a massive number of browser tabs being opened during an “idea spree.”
A friend then introduced me to Pocket, and my life was changed forever. The problem with having a ton of browser tabs open is that some of them tend to get forgotten the further I go down the rabbit hole. With the Pocket app – and the “Save to Pocket” browser extension – I can save all these articles for future reading with a click of the button. No more lost opportunities here!
So there! Those are the tools marketing interns we interviewed use on daily basis. What are yours? Do you have your favorites? Feel free to leave us a comment.