Infographics can be used by the following people for the following purposes:

To educate

Infographics are a great tool to educate as visual learning is something that is more natural compared to text.
  • Non for profits
  • Educators
  • Students

To bring awareness

Infographics are generally viral in nature. They are re-pinned on Pinterest, ReTweeted on Twitter and Facebook liked many times.
  • Brands
  • Agencies
  • Marketing professionals
  • Non for profits

To simplify concepts and complexities

Infographics are also great to break down big numbers into smaller concepts which are coherent and tell a “big picture” story. They are less heavy compared to charts and numbers/statistics.
  • Brands
  • Agencies
  • Manufacturing/science
  • Non for profits