Hi, I’m Stewart Kirkpatrick
I’m a Head of Digital working at YES Scotland which is a Non-Profit Organiation.
What do you do at work?
I am in charge of creating and delivering our strategy across all digital platforms. A key part of my role is commissioning and creating digital content to deliver complex information in accessible and engaging ways to a targeted audience.
Essential items I cannot live without at work
Coffee. Coordination. Coffee. Colleagues’ insights. Coffee. Feedback from our supporters. Coffee. Banter in the local pub.
Objective of creating infographics
Convey a vast amount of information in quality graphics.
I obtain data from my infographics from
Internal research team who mine data from government, academic and other sources to craft messages and facts.
One useful measure is the number of Facebook shares a graphic receives. The top one in the list of “Piktocharts you have done” below received 1,547 shares on Facebook and therefore a reach of 169,399 people. We are also given a lot of feedback by our supporters and target audiences which helps us polish how we present our information.
Piktochart is awesome for:
… turning people who aren’t graphic artists into graphic artists. It’s a personal thing: I am clinically dysgraphic and thanks to Piktochart I am able to produce professional-looking graphics.