Hi, I’m Shonna Anderson from Wireside Communications.
I’m a Senior Account Executive, managing Public Relation activities for my clients.
What do you do at work?
I do the typical PR functions (media relations, social media content, writing press release, pitches, etc.) but also do a lot of the marketing for the firm.
We wanted a new way to graphically represent our results to our clients and energize our monthly public relations reports. We’ve now decided to include an infographic into each of our campaign reports to our clients.
We use our public relations results that we compile throughout the month. We have metrics such as number of speaking engagements, number of media briefings, number of pieces of coverage, etc. Examples include sentiment (positive, negative, neutral), publication reach, influencer rating, etc.
Piktochart is for Amateurs
Piktochart is a wonderful tool to use for someone, like me, who has some experience in graphic design and can use Photoshop, Illustrator, etc. but who does not do it as a full-time job.